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2012 Products Are Hard Keynote Address Slide 1 2012 Products Are Hard Keynote Address Slide 2 2012 Products Are Hard Keynote Address Slide 3 2012 Products Are Hard Keynote Address Slide 4 2012 Products Are Hard Keynote Address Slide 5 2012 Products Are Hard Keynote Address Slide 6 2012 Products Are Hard Keynote Address Slide 7 2012 Products Are Hard Keynote Address Slide 8 2012 Products Are Hard Keynote Address Slide 9 2012 Products Are Hard Keynote Address Slide 10 2012 Products Are Hard Keynote Address Slide 11 2012 Products Are Hard Keynote Address Slide 12 2012 Products Are Hard Keynote Address Slide 13 2012 Products Are Hard Keynote Address Slide 14 2012 Products Are Hard Keynote Address Slide 15 2012 Products Are Hard Keynote Address Slide 16 2012 Products Are Hard Keynote Address Slide 17 2012 Products Are Hard Keynote Address Slide 18 2012 Products Are Hard Keynote Address Slide 19 2012 Products Are Hard Keynote Address Slide 20 2012 Products Are Hard Keynote Address Slide 21 2012 Products Are Hard Keynote Address Slide 22 2012 Products Are Hard Keynote Address Slide 23 2012 Products Are Hard Keynote Address Slide 24 2012 Products Are Hard Keynote Address Slide 25 2012 Products Are Hard Keynote Address Slide 26 2012 Products Are Hard Keynote Address Slide 27 2012 Products Are Hard Keynote Address Slide 28 2012 Products Are Hard Keynote Address Slide 29 2012 Products Are Hard Keynote Address Slide 30 2012 Products Are Hard Keynote Address Slide 31 2012 Products Are Hard Keynote Address Slide 32 2012 Products Are Hard Keynote Address Slide 33 2012 Products Are Hard Keynote Address Slide 34 2012 Products Are Hard Keynote Address Slide 35 2012 Products Are Hard Keynote Address Slide 36 2012 Products Are Hard Keynote Address Slide 37 2012 Products Are Hard Keynote Address Slide 38 2012 Products Are Hard Keynote Address Slide 39 2012 Products Are Hard Keynote Address Slide 40 2012 Products Are Hard Keynote Address Slide 41 2012 Products Are Hard Keynote Address Slide 42 2012 Products Are Hard Keynote Address Slide 43 2012 Products Are Hard Keynote Address Slide 44 2012 Products Are Hard Keynote Address Slide 45 2012 Products Are Hard Keynote Address Slide 46 2012 Products Are Hard Keynote Address Slide 47 2012 Products Are Hard Keynote Address Slide 48 2012 Products Are Hard Keynote Address Slide 49 2012 Products Are Hard Keynote Address Slide 50 2012 Products Are Hard Keynote Address Slide 51 2012 Products Are Hard Keynote Address Slide 52 2012 Products Are Hard Keynote Address Slide 53 2012 Products Are Hard Keynote Address Slide 54 2012 Products Are Hard Keynote Address Slide 55 2012 Products Are Hard Keynote Address Slide 56 2012 Products Are Hard Keynote Address Slide 57 2012 Products Are Hard Keynote Address Slide 58
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2012 Products Are Hard Keynote Address

  1. 1. A new product ownership model Products Are Hard, San Francisco May 1, 2012 Tuesday, October 29, 13
  2. 2. Tuesday, October 29, 13
  3. 3. TWEET! Janice Fraser www.luxr.co @clevergirl LUXR.CO Tuesday, October 29, 13 MAY 2012
  4. 4. Today’s assumptions: LUXR.CO APRIL 2012 Tuesday, October 29, 13
  5. 5. Today’s assumptions: 1. You understand Lean Startup. LUXR.CO APRIL 2012 Tuesday, October 29, 13
  6. 6. Today’s assumptions: 1. You understand Lean Startup. 2. You’re already working Agile. LUXR.CO APRIL 2012 Tuesday, October 29, 13
  7. 7. Today’s assumptions: 1. You understand Lean Startup. 2. You’re already working Agile. 3. It’s not always smooth. LUXR.CO APRIL 2012 Tuesday, October 29, 13
  8. 8. Agile is a beautiful thing. LUXR.CO APRIL 2012 Tuesday, October 29, 13
  9. 9. “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.” —Kent Beck LUXR.CO Tuesday, October 29, 13 MAY 2012
  10. 10. Dev Dev Dev Dev Dev LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev
  11. 11. Learning culture Small increments of working code Standup Dev User Stories Dev Dev Refactor Short development cycles Testing early & often Dev Dev Dev Dev Continuous Integration Lightweight communication over written specifications LUXR.CO Tuesday, October 29, 13 MAY 2012 Product Owner Retrospectives
  12. 12. LUXR.CO Tuesday, October 29, 13 MAY 2012
  13. 13. “No matter what the client says the problem is, it is always a people problem.” —Also by Kent Beck (emphasis mine) LUXR.CO APRIL 2012 Tuesday, October 29, 13
  14. 14. LUXR.CO Tuesday, October 29, 13 MAY 2012
  15. 15. Dev Dev Dev Dev Dev LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev
  16. 16. Dev Dev Dev Dev Dev LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev
  17. 17. Dev Dev Dev Dev Dev LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev
  18. 18. Dev Dev Dev Dev Dev LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev
  19. 19. Dev Dev Dev Dev Product Owner LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev Dev
  20. 20. } Rest of the World LUXR.CO Tuesday, October 29, 13 MAY 2012 Product Owner Dev Dev Dev Dev Dev Dev Dev
  21. 21. BLAME } Rest of the World LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev Dev Dev Dev Dev Dev
  22. 22. BURNOUT } Rest of the World LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev Dev Dev Dev Dev Dev
  23. 23. LUXR.CO Tuesday, October 29, 13 MAY 2012
  24. 24. LUXR.CO Tuesday, October 29, 13 MAY 2012
  25. 25. } Rest of the World LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev Dev Dev Dev Dev Dev
  26. 26. LUXR.CO Tuesday, October 29, 13 MAY 2012
  27. 27. SHARED OWNERSHIP LUXR.CO Tuesday, October 29, 13 MAY 2012
  28. 28. UX & Design blah blah blah blah blah blah blah blah SHARED OWNERSHIP LUXR.CO Tuesday, October 29, 13 MAY 2012 PRODUCT IDEAS
  29. 29. UX & Design blah blah blah blah blah blah blah blah De v& PRODUCT IDEAS En g • SHARED OWNERSHIP LUXR.CO Tuesday, October 29, 13 MAY 2012
  30. 30. UX & Design blah blah blah blah blah blah blah blah De v& PRODUCT IDEAS En g • SHARED OWNERSHIP LUXR.CO Tuesday, October 29, 13 MAY 2012
  31. 31. UX & Design blah blah PM iz/ B blah blah blah blah blah blah De v& PRODUCT IDEAS En g • SHARED OWNERSHIP LUXR.CO Tuesday, October 29, 13 MAY 2012
  32. 32. Design + Product Management + Development = 1 product team LUXR.CO Tuesday, October 29, 13 MAY 2012
  33. 33. DESIGN Empathizer-in-Chief LUXR.CO Tuesday, October 29, 13 MAY 2012
  34. 34. DESIGN Empathizer-in-Chief Obligation to the Team LUXR.CO Tuesday, October 29, 13 MAY 2012
  35. 35. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. LUXR.CO Tuesday, October 29, 13 MAY 2012
  36. 36. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. LUXR.CO Tuesday, October 29, 13 MAY 2012
  37. 37. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. Hone your craft. LUXR.CO Tuesday, October 29, 13 MAY 2012
  38. 38. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. Hone your craft. One Important Authority LUXR.CO Tuesday, October 29, 13 MAY 2012
  39. 39. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. Hone your craft. One Important Authority Prioritize customer problems. LUXR.CO Tuesday, October 29, 13 MAY 2012
  40. 40. DEVELOPMENT “Raise high the roof” LUXR.CO Tuesday, October 29, 13 MAY 2012
  41. 41. DEVELOPMENT “Raise high the roof” Obligation to the Team LUXR.CO Tuesday, October 29, 13 MAY 2012
  42. 42. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. LUXR.CO Tuesday, October 29, 13 MAY 2012
  43. 43. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. Commit to the outcome. LUXR.CO Tuesday, October 29, 13 MAY 2012
  44. 44. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. Commit to the outcome. One Important Authority LUXR.CO Tuesday, October 29, 13 MAY 2012
  45. 45. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. Commit to the outcome. One Important Authority Measure outcomes over time. LUXR.CO Tuesday, October 29, 13 MAY 2012
  46. 46. PM & BUSINESS Scales of Justice LUXR.CO Tuesday, October 29, 13 MAY 2012
  47. 47. PM & BUSINESS Scales of Justice Obligation to the Team LUXR.CO Tuesday, October 29, 13 MAY 2012
  48. 48. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. LUXR.CO Tuesday, October 29, 13 MAY 2012
  49. 49. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. Identify the business the value in customer needs. LUXR.CO Tuesday, October 29, 13 MAY 2012
  50. 50. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. Identify the business the value in customer needs. One Important Authority LUXR.CO Tuesday, October 29, 13 MAY 2012
  51. 51. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. Identify the business the value in customer needs. One Important Authority Delegate decisions to the appropriate person. LUXR.CO Tuesday, October 29, 13 MAY 2012
  52. 52. customer support PM iz/ B UX & Design marketing & advertising front end sales tech support De v& tech ops business operations LUXR.CO Tuesday, October 29, 13 MAY 2012 En g security
  53. 53. When things go wrong, there’s no one to blame but ourselves. LUXR.CO Tuesday, October 29, 13 MAY 2012
  54. 54. NOT consensus. blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah LUXR.CO Tuesday, October 29, 13 MAY 2012 blah blah blah blah blah blah blah blah blah blah
  55. 55. Consultative blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah LUXR.CO Tuesday, October 29, 13 MAY 2012 blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
  56. 56. 3 leaders, not 4. LUXR.CO Tuesday, October 29, 13 MAY 2012
  57. 57. 3 leaders, not 4. blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah LUXR.CO Tuesday, October 29, 13 MAY 2012 blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
  58. 58. LUXR.CO Tuesday, October 29, 13 MAY 2012
  • CynthiaPerkins8

    Nov. 26, 2021

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