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Lean Startup:
What’s the Big Deal?
Janice Fraser
December 2013

Wednesday, December 4, 13
© LUXR.CO 2013
Wednesday, December 4, 13
Luxr.co
Radically helpful workshops for
startup founders
First month free...use discount code:

LSASummit
© LUXR.CO 2013
W...
TWEET!
@clevergirl
@luxrco
#LeanStartup

© LUXR.CO 2013
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
June & Pete’s

Wedding Cake

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
http://saptstrength.com/

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
June

Pete

http://saptstrength.com/

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
http://saptstrength.com/

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
April
May
June
July
August

http://saptstrength.com/

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
sedonaweddingcakes.com

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
freebestpictures.blogspot.com

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
thekitchn.com

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
Zoe Clark, The Cake Parlour

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
Zoe Clark, The Cake Parlour

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
sedonaweddingcakes.com

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
sedonaweddingcakes.com

Zoe Clark, The Cake Parlour

© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
LEAN
Startup
© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
LEAN
Startup
© LUXR.CO APRIL 2013
Wednesday, December 4, 13
Build
measure
learn!

© LUXR.CO APRIL 2013
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
Wednesday, December 4, 13
Lean Startup is NOT

© LUXR.CO 2013
Wednesday, December 4, 13
Lean Startup is NOT

Cheap Startup

© LUXR.CO 2013
Wednesday, December 4, 13
Lean Startup is NOT

Cheap Startup
Fast Startup

© LUXR.CO 2013
Wednesday, December 4, 13
Lean Startup is NOT

Cheap Startup
Fast Startup
Shortcut Startup
© LUXR.CO 2013
Wednesday, December 4, 13
Lean Startup is...

© LUXR.CO APRIL 2013
Wednesday, December 4, 13
Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme...
Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme...
1.
2.
3.
4.

List your assumptions.
Understand your customers.
Experiment efficiently.
Adjust direction based on evidence....
Lean Startup advocates experiments & learning

© LUXR.CO APRIL 2013
Wednesday, December 4, 13
Go backward to go forward.
Learn

Build

Measure

© LUXR.CO APRIL 2013
Wednesday, December 4, 13
Go backward to go forward.
Learn

Build

Measure

© LUXR.CO APRIL 2013
Wednesday, December 4, 13
Go backward to go forward.
Learn

Build

Measure

© LUXR.CO APRIL 2013
Wednesday, December 4, 13
Go backward to go forward.
Learn

Build

Measure

© LUXR.CO APRIL 2013
Wednesday, December 4, 13
Go backward to go forward.
Learn

Build

Measure

© LUXR.CO APRIL 2013
Wednesday, December 4, 13
Think of it like this...

© LUXR.CO 2013
Wednesday, December 4, 13
Think of it like this...

TDD

© LUXR.CO 2013
Wednesday, December 4, 13
Think of it like this...

TDD
A Lean Startup is a test-driven
COMPANY

© LUXR.CO 2013
Wednesday, December 4, 13
Victory is
measured in
learning.

© LUXR.CO 2013
Wednesday, December 4, 13
RISK = UNVALIDATED EFFORT

Plot the difference

MAKE
MAKE
MAKE

release

release

release

THINK

TIME

© LUXR.CO 2013
Wed...
RISK = UNVALIDATED EFFORT

Lots of little wiggles

TIME

© LUXR.CO 2013
Wednesday, December 4, 13
RISK = UNVALIDATED EFFORT

Lots of little wiggles

TIME

© LUXR.CO 2013
Wednesday, December 4, 13
RISK = UNVALIDATED EFFORT

Each wiggle is a learning cycle.

MEASURE
MAKE

BUILD

LEARN
© LUXR.CO 2013
Wednesday, December...
This will change
how you think
about your role,
your work, your
team, your process.
© LUXR.CO 2013
Wednesday, December 4, ...
Thank you!
Luxr.co
Radically helpful workshops for
startup founders
First month free...use discount code:

LSASummit
© LUX...
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Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 1 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 2 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 3 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 4 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 5 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 6 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 7 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 8 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 9 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 10 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 11 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 12 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 13 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 14 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 15 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 16 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 17 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 18 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 19 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 20 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 21 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 22 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 23 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 24 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 25 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 26 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 27 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 28 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 29 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 30 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 31 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 32 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 33 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 34 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 35 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 36 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 37 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 38 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 39 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 40 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 41 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 42 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 43 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 44 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 45 Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit) Slide 46
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This is an introduction to lean startup, with some myth-busting thrown in for clarity.

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Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)

  1. 1. Lean Startup: What’s the Big Deal? Janice Fraser December 2013 Wednesday, December 4, 13
  2. 2. © LUXR.CO 2013 Wednesday, December 4, 13
  3. 3. Luxr.co Radically helpful workshops for startup founders First month free...use discount code: LSASummit © LUXR.CO 2013 Wednesday, December 4, 13
  4. 4. TWEET! @clevergirl @luxrco #LeanStartup © LUXR.CO 2013 Wednesday, December 4, 13
  5. 5. © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  6. 6. June & Pete’s Wedding Cake © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  7. 7. http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  8. 8. June Pete http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  9. 9. http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  10. 10. April May June July August http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  11. 11. sedonaweddingcakes.com © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  12. 12. freebestpictures.blogspot.com © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  13. 13. thekitchn.com © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  14. 14. Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  15. 15. Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  16. 16. sedonaweddingcakes.com © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  17. 17. sedonaweddingcakes.com Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  18. 18. LEAN Startup © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
  19. 19. LEAN Startup © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  20. 20. Build measure learn! © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  21. 21. © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  22. 22. © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  23. 23. Lean Startup is NOT © LUXR.CO 2013 Wednesday, December 4, 13
  24. 24. Lean Startup is NOT Cheap Startup © LUXR.CO 2013 Wednesday, December 4, 13
  25. 25. Lean Startup is NOT Cheap Startup Fast Startup © LUXR.CO 2013 Wednesday, December 4, 13
  26. 26. Lean Startup is NOT Cheap Startup Fast Startup Shortcut Startup © LUXR.CO 2013 Wednesday, December 4, 13
  27. 27. Lean Startup is... © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  28. 28. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  29. 29. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste. © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  30. 30. 1. 2. 3. 4. List your assumptions. Understand your customers. Experiment efficiently. Adjust direction based on evidence. © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  31. 31. Lean Startup advocates experiments & learning © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  32. 32. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  33. 33. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  34. 34. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  35. 35. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  36. 36. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Wednesday, December 4, 13
  37. 37. Think of it like this... © LUXR.CO 2013 Wednesday, December 4, 13
  38. 38. Think of it like this... TDD © LUXR.CO 2013 Wednesday, December 4, 13
  39. 39. Think of it like this... TDD A Lean Startup is a test-driven COMPANY © LUXR.CO 2013 Wednesday, December 4, 13
  40. 40. Victory is measured in learning. © LUXR.CO 2013 Wednesday, December 4, 13
  41. 41. RISK = UNVALIDATED EFFORT Plot the difference MAKE MAKE MAKE release release release THINK TIME © LUXR.CO 2013 Wednesday, December 4, 13
  42. 42. RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO 2013 Wednesday, December 4, 13
  43. 43. RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO 2013 Wednesday, December 4, 13
  44. 44. RISK = UNVALIDATED EFFORT Each wiggle is a learning cycle. MEASURE MAKE BUILD LEARN © LUXR.CO 2013 Wednesday, December 4, 13 release BUILD TIME
  45. 45. This will change how you think about your role, your work, your team, your process. © LUXR.CO 2013 Wednesday, December 4, 13
  46. 46. Thank you! Luxr.co Radically helpful workshops for startup founders First month free...use discount code: LSASummit © LUXR.CO 2013 Wednesday, December 4, 13
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    Feb. 27, 2015
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    Dec. 6, 2013
  • KarinInoue

    Dec. 5, 2013

This is an introduction to lean startup, with some myth-busting thrown in for clarity.

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