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Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)

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Janice Fraser
Janice Fraser

The document discusses the Lean Startup approach, which advocates for building companies creating new products and services in situations of extreme uncertainty. It promotes creating small products to test assumptions, using customer feedback to evolve the product and reduce waste. Key principles are to list assumptions, understand customers, experiment efficiently, and adjust direction based on evidence learned. The approach emphasizes rapid learning cycles of building, measuring, and learning from minimum viable products and releases.

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Lean Startup: What’s the Big Deal? Janice Fraser December 2013 Wednesday, December 4, 13
© LUXR.CO 2013 Wednesday, December 4, 13
Luxr.co Radically helpful workshops for startup founders First month free...use discount code: LSASummit © LUXR.CO 2013 Wednesday, December 4, 13
TWEET! @clevergirl @luxrco #LeanStartup © LUXR.CO 2013 Wednesday, December 4, 13
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Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
sedonaweddingcakes.com © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
sedonaweddingcakes.com Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
LEAN Startup © 2013 LUXr Incorporated, www.luxr.co Wednesday, December 4, 13
LEAN Startup © LUXR.CO APRIL 2013 Wednesday, December 4, 13
Build measure learn! © LUXR.CO APRIL 2013 Wednesday, December 4, 13
© LUXR.CO APRIL 2013 Wednesday, December 4, 13
© LUXR.CO APRIL 2013 Wednesday, December 4, 13
Lean Startup is NOT © LUXR.CO 2013 Wednesday, December 4, 13
Lean Startup is NOT Cheap Startup © LUXR.CO 2013 Wednesday, December 4, 13
Lean Startup is NOT Cheap Startup Fast Startup © LUXR.CO 2013 Wednesday, December 4, 13
Lean Startup is NOT Cheap Startup Fast Startup Shortcut Startup © LUXR.CO 2013 Wednesday, December 4, 13
Lean Startup is... © LUXR.CO APRIL 2013 Wednesday, December 4, 13
Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. © LUXR.CO APRIL 2013 Wednesday, December 4, 13
Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste. © LUXR.CO APRIL 2013 Wednesday, December 4, 13
1. 2. 3. 4. List your assumptions. Understand your customers. Experiment efficiently. Adjust direction based on evidence. © LUXR.CO APRIL 2013 Wednesday, December 4, 13
Lean Startup advocates experiments & learning © LUXR.CO APRIL 2013 Wednesday, December 4, 13
Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Wednesday, December 4, 13
Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Wednesday, December 4, 13
Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Wednesday, December 4, 13
Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Wednesday, December 4, 13
Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Wednesday, December 4, 13
Think of it like this... © LUXR.CO 2013 Wednesday, December 4, 13
Think of it like this... TDD © LUXR.CO 2013 Wednesday, December 4, 13
Think of it like this... TDD A Lean Startup is a test-driven COMPANY © LUXR.CO 2013 Wednesday, December 4, 13
Victory is measured in learning. © LUXR.CO 2013 Wednesday, December 4, 13
RISK = UNVALIDATED EFFORT Plot the difference MAKE MAKE MAKE release release release THINK TIME © LUXR.CO 2013 Wednesday, December 4, 13
RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO 2013 Wednesday, December 4, 13
RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO 2013 Wednesday, December 4, 13
RISK = UNVALIDATED EFFORT Each wiggle is a learning cycle. MEASURE MAKE BUILD LEARN © LUXR.CO 2013 Wednesday, December 4, 13 release BUILD TIME
This will change how you think about your role, your work, your team, your process. © LUXR.CO 2013 Wednesday, December 4, 13
Thank you! Luxr.co Radically helpful workshops for startup founders First month free...use discount code: LSASummit © LUXR.CO 2013 Wednesday, December 4, 13

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