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Similaire à 2013 Products Are Hard - Melbourne! Keynote Address
Similaire à 2013 Products Are Hard - Melbourne! Keynote Address (20)
Plus de Janice Fraser (17)
2013 Products Are Hard - Melbourne! Keynote Address
- 4. © 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
- 13. Zoe Clark, The Cake Parlour
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
- 14. Zoe Clark, The Cake Parlour
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
- 23. Lean Startup is NOT
Cheap Startup
© LUXR.CO 2013
Tuesday, October 29, 13
- 24. Lean Startup is NOT
Cheap Startup
Fast Startup
© LUXR.CO 2013
Tuesday, October 29, 13
- 25. Lean Startup is NOT
Cheap Startup
Fast Startup
Shortcut Startup
© LUXR.CO 2013
Tuesday, October 29, 13
- 27. Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme uncertainty.
© LUXR.CO APRIL 2013
Tuesday, October 29, 13
- 28. Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme uncertainty.
The approach advocates creating small
products that test the entrepreneur’s
assumptions, and using customer feedback to
evolve the product, thereby reducing waste.
© LUXR.CO APRIL 2013
Tuesday, October 29, 13
- 31. Go backward to go forward.
Learn
Build
Measure
© LUXR.CO APRIL 2013
Tuesday, October 29, 13
- 32. Go backward to go forward.
Learn
Build
Measure
© LUXR.CO APRIL 2013
Tuesday, October 29, 13
- 33. Go backward to go forward.
Learn
Build
Measure
© LUXR.CO APRIL 2013
Tuesday, October 29, 13
- 34. Go backward to go forward.
Learn
Build
Measure
© LUXR.CO APRIL 2013
Tuesday, October 29, 13
- 35. Go backward to go forward.
Learn
Build
Measure
© LUXR.CO APRIL 2013
Tuesday, October 29, 13
- 36. Think of it like this...
© LUXR.CO 2013
Tuesday, October 29, 13
- 37. Think of it like this...
TDD
© LUXR.CO 2013
Tuesday, October 29, 13
- 38. Think of it like this...
TDD
A Lean Startup is a test-driven
COMPANY
© LUXR.CO 2013
Tuesday, October 29, 13
- 40. RISK = UNVALIDATED EFFORT
Plot the difference
MAKE
MAKE
MAKE
release
release
release
THINK
TIME
© LUXR.CO 2013
Tuesday, October 29, 13
- 41. RISK = UNVALIDATED EFFORT
Lots of little wiggles
TIME
© LUXR.CO 2013
Tuesday, October 29, 13
- 42. RISK = UNVALIDATED EFFORT
Lots of little wiggles
TIME
© LUXR.CO 2013
Tuesday, October 29, 13
- 43. RISK = UNVALIDATED EFFORT
Each wiggle is a learning cycle.
MEASURE
MAKE
BUILD
LEARN
© LUXR.CO 2013
Tuesday, October 29, 13
release
BUILD
TIME
- 44. This will change
how you think
about your role,
your work, your
team, your process.
© LUXR.CO 2013
Tuesday, October 29, 13
- 47. Principles for Lean Startup Teams
1. Team first, then product.
© LUXR.CO 2013
Tuesday, October 29, 13
- 48. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
© LUXR.CO 2013
Tuesday, October 29, 13
- 49. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
© LUXR.CO 2013
Tuesday, October 29, 13
- 50. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
© LUXR.CO 2013
Tuesday, October 29, 13
- 51. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
© LUXR.CO 2013
Tuesday, October 29, 13
- 52. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
© LUXR.CO 2013
Tuesday, October 29, 13
- 53. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
© LUXR.CO 2013
Tuesday, October 29, 13
- 54. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
8. Ideas are cheap. Have a lot of them.
© LUXR.CO 2013
Tuesday, October 29, 13
- 55. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
8. Ideas are cheap. Have a lot of them.
9. Decide quickly. Hold decisions lightly.
© LUXR.CO 2013
Tuesday, October 29, 13
- 56. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
8. Ideas are cheap. Have a lot of them.
9. Decide quickly. Hold decisions lightly.
10. Don’t carry the past.
© LUXR.CO 2013
Tuesday, October 29, 13
- 61. Team first,
then product
• Who’s on the team
• How they work together
• What they believe
© LUXR.CO 2013
Tuesday, October 29, 13
- 62. Team first,
then product
• Who’s on the team
• How they work together
• What they believe
• Invest time in developing productive
relationships
© LUXR.CO 2013
Tuesday, October 29, 13
- 64. Chris Min
10 years as CEO, Wharton MBA,
Silicon Valley trained
Tuesday, October 29, 13
- 67. The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
© LUXR.CO 2013
Tuesday, October 29, 13
- 68. The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage to discard failing
solutions and seek new ones
encourages simplicity.
© LUXR.CO 2013
Tuesday, October 29, 13
- 69. The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage to discard failing
solutions and seek new ones
encourages simplicity.
“The courage to seek real,
concrete answers creates
feedback.”
© LUXR.CO 2013
Tuesday, October 29, 13
- 70. Lean Startup teams believe in...
(from Lean Manufacturing and Extreme Programming)
Simplicity
Courage
Trust
Process
Continuous Improvement
© LUXR.CO 2013
Tuesday, October 29, 13
- 71. If you get the
team right, you’ll
find your way to
the right product.
© LUXR.CO 2013
Tuesday, October 29, 13
