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Pivotal Labs ConfidentialPivotal Labs Confidential
How Startups Are Reshaping the
Landscape
Pivotal Labs ConfidentialPivotal ...
Pivotal Labs Confidential
TREND 1
“REINVENT HOW PRODUCTS
ARE CHOSEN FOR OFFER”
A handful of companies have broken away from...
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
Pivotal Labs Confidential
TREND 2
“PICK OFF STEPS IN THE
CUSTOMER JOURNEY”
Pivotal Labs Confidential
“DINNER”
DECIDE
WHAT TO
EAT THIS
WEEK
MAKE
SHOPPING
LIST
GO TO
STORES
PREP
INGREDIENTS
COOK
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
Pivotal Labs Confidential
Pivotal Labs Confidential
TREND 3
“REFORMULATE THE
PRODUCT...AND THE
BRAND”
“PERSONAL CARE”
...GO TO NORDSTROM...
READ ABOUT
TOXINS IN
MAKEUP
...GO TO WHOLEFOODS...
...GO TO SEPHORA...
CORNER
SALESP...
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
NO AMONIA, NO PHTHALATES
Pivotal Labs Confidential
Pivotal Labs Confidential
Pivotal Labs Confidential
Pivotal Labs Confidential
Pivotal Labs Confidential
TREND 4
“REINTERMEDIATE”
Pivotal Labs Confidential
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
Pivotal Labs Confidential
Pivotal Labs Confidential
INCEPTION
Pivotal Labs ConfidentialPivotal Labs ConfidentialPivotal Labs Confidential
THANK YOU
JANICE FRASER
@CLEVERGIRL
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2014 Trends in Retail: How startups are disrupting the retail landscape Slide 1 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 2 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 3 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 4 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 5 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 6 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 7 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 8 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 9 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 10 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 11 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 12 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 13 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 14 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 15 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 16 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 17 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 18 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 19 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 20 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 21 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 22 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 23 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 24 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 25 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 26 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 27 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 28 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 29 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 30 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 31 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 32 2014 Trends in Retail: How startups are disrupting the retail landscape Slide 33
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Silicon Valley-style tech startups are disrupting everything from hair color & nail polish to fashion design and durable products. This is a quick look at some of the most interesting trends. Mostly pictures, not a lot of words.

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2014 Trends in Retail: How startups are disrupting the retail landscape

  1. 1. Pivotal Labs ConfidentialPivotal Labs Confidential How Startups Are Reshaping the Landscape Pivotal Labs ConfidentialPivotal Labs Confidential Trends in Retail Janice Fraser Managing Designer
  2. 2. Pivotal Labs Confidential TREND 1 “REINVENT HOW PRODUCTS ARE CHOSEN FOR OFFER” A handful of companies have broken away from established value chain models. One such category is “Fast Fashion,” which does away with the “Seasonal” apparel cycles and centralized “buyers”, in favor of letting the consumers make the decision. Key examples of this are Lolly Wolly Doodle and Betabrand.”
  3. 3. Pivotal Labs Confidential INCEPTION
  4. 4. Pivotal Labs Confidential
  5. 5. Pivotal Labs Confidential INCEPTION
  6. 6. Pivotal Labs Confidential INCEPTION
  7. 7. Pivotal Labs Confidential INCEPTION
  8. 8. Pivotal Labs Confidential INCEPTION
  9. 9. Pivotal Labs Confidential INCEPTION
  10. 10. Pivotal Labs Confidential INCEPTION
  11. 11. Pivotal Labs Confidential
  12. 12. Pivotal Labs Confidential TREND 2 “PICK OFF STEPS IN THE CUSTOMER JOURNEY”
  13. 13. Pivotal Labs Confidential “DINNER” DECIDE WHAT TO EAT THIS WEEK MAKE SHOPPING LIST GO TO STORES PREP INGREDIENTS COOK
  14. 14. Pivotal Labs Confidential INCEPTION
  15. 15. Pivotal Labs Confidential INCEPTION
  16. 16. Pivotal Labs Confidential INCEPTION
  17. 17. Pivotal Labs Confidential
  18. 18. Pivotal Labs Confidential
  19. 19. Pivotal Labs Confidential TREND 3 “REFORMULATE THE PRODUCT...AND THE BRAND”
  20. 20. “PERSONAL CARE” ...GO TO NORDSTROM... READ ABOUT TOXINS IN MAKEUP ...GO TO WHOLEFOODS... ...GO TO SEPHORA... CORNER SALESPERSON FOR AN HOUR READ ABOUT NEW PRODUCTS WHICH COUNTER??! TAKE AN AFTERNOON OFF ...GO TO CVS... WEEP QUIETLY TO SELF LOSE YOUR JOB WHICH SHELF??!
  21. 21. Pivotal Labs Confidential INCEPTION
  22. 22. Pivotal Labs Confidential NO AMONIA, NO PHTHALATES
  23. 23. Pivotal Labs Confidential
  24. 24. Pivotal Labs Confidential
  25. 25. Pivotal Labs Confidential
  26. 26. Pivotal Labs Confidential
  27. 27. Pivotal Labs Confidential TREND 4 “REINTERMEDIATE”
  28. 28. Pivotal Labs Confidential
  29. 29. Pivotal Labs Confidential INCEPTION
  30. 30. Pivotal Labs Confidential
  31. 31. Pivotal Labs Confidential
  32. 32. Pivotal Labs Confidential INCEPTION
  33. 33. Pivotal Labs ConfidentialPivotal Labs ConfidentialPivotal Labs Confidential THANK YOU JANICE FRASER @CLEVERGIRL
  • adambloom

    Feb. 25, 2016
  • incomeinsurance

    Jul. 30, 2015

Silicon Valley-style tech startups are disrupting everything from hair color & nail polish to fashion design and durable products. This is a quick look at some of the most interesting trends. Mostly pictures, not a lot of words.

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