This is the Introduction To Lean Startup that has been presented at the Lean Startup Conference since 2012. It presents the key concepts of Lean Startup in a succinct and memorable way, with a few graphs and charts.

1. Introduction to
Lean Startup
Janice Fraser
jfraser@pivotal.io
@clevergirl (twitter)
2015

2. (c) copyright 2014 Janice Fraser
Live tweet this workshop.
@clevergirl
#leanstartup

3. (c) copyright 2014 Janice Fraser
3 Pivotal Points In Time…and a fourth

4. How do you approach a typical project?
Analysis
Feedback
Revise
Budget
Approval
Execute
Measure
Plan
Stakeholders

5. (c) copyright 2014 Janice Fraser
JUNE & PETE’S
Wedding Cake
A STORY

6. (c) copyright 2014 Janice Fraser
JunePete

7. (c) copyright 2014 Janice Fraser
April
May
June
July
August

8. (c) copyright 2014 Janice Fraser
sedonaweddingcakes.com

9. (c) copyright 2014 Janice Fraser
freebestpictures.blogspot.com

10. (c) copyright 2014 Janice Fraser
thekitchn.com

11. (c) copyright 2014 Janice Fraser
Zoe Clark, The Cake Parlour

12. (c) copyright 2014 Janice Fraser
sedonaweddingcakes.com
Zoe Clark, The Cake Parlour

13. (c) copyright 2014 Janice Fraser
Lean Startup

14. Lean Startup is…
An approach for building [companies] that are
creating new products and services in
situations of extreme uncertainty.
The approach advocates creating small
products that test the creator’s assumptions,
and using customer feedback to evolve the
product, thereby reducing waste.
—Eric Ries, The Lean Startup

15. (c) copyright 2014 Janice Fraser
1. List your assumptions
2. Understand your customers
3. Get real product into the world
4. Adjust direction based on evidence

16. Everyone tends to get stuck
CHECK
MAKE
THINK
(c) copyright 2014, Janice Fraser

17. Plot the difference
THINK
MAKE
MAKE
MAKE
release
release
release
TIME
RISK=UNVALIDATEDEFFORT
(c) copyright 2014, Janice Fraser

18. Lots of little wiggles
TIME
RISK=UNVALIDATEDEFFORT
(c) copyright 2014, Janice Fraser

19. Each wiggle is a learning cycle
TIME
RISK=UNVALIDATEDEFFORT
MEASURE
BUILD
BUILD
LEARN
(c) copyright 2014, Janice Fraser

20. The Product Value Stack
Users
1.
2.
3.
Mary can...
Needs
Uses
Features
Deliver
LEARN
This Week
(c) copyright 2014, Janice Fraser

21. Sequencing Your Learning (warning: includes jargon*)
(c) copyright 2014, Janice Fraser
Person
Problem
Solution
How much does it
cost?
Do they buy?
Can you find lots of
customers?
Do your customers
stay?
Problem/Solution
Fit
Product/Market
Fit
Acquire
Users &
Grow Team
* *

22. Loading up your question Backlog
(c) copyright 2014, Janice Fraser
• Do people have this problem?
• Do people want to solve this problem?
• Does my idea solve the problem?
• Do people want this solution?
• Will people pay for this solution?
• How much will people pay for this solution?
• Etc
• Etc
• Etc

23. Jargon: The MVP (MLP, MDP…M_P)
(c) copyright 2014, Janice Fraser
Don’t get hung up on:
- Minimum
- Viable
- Product
What is an MVP?
The smallest thing you can do/make to learn what you need to learn.
A tool for answering a specific question.
What is not a MVP?
A prototype. The final product. Great UX.
How do you pick the right MVP?
Base your decisions on what will contribute to the quality and fidelity of
learning, and the speed with which you will accomplish it. Aim for “right-
sized” learning.

24. sketch by @katerutter

25. Thank you!
@clevergirl