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Introduction to
Lean Startup
Janice Fraser
jfraser@pivotal.io
@clevergirl (twitter)
2015
(c) copyright 2014 Janice Fraser
Live tweet this workshop.
@clevergirl
#leanstartup
(c) copyright 2014 Janice Fraser
3 Pivotal Points In Time…and a fourth
How do you approach a typical project?
Analysis
Feedback
Revise
Budget
Approval
Execute
Measure
Plan
Stakeholders
(c) copyright 2014 Janice Fraser
JUNE & PETE’S
Wedding Cake
A STORY
(c) copyright 2014 Janice Fraser
JunePete
(c) copyright 2014 Janice Fraser
April
May
June
July
August
(c) copyright 2014 Janice Fraser
sedonaweddingcakes.com
(c) copyright 2014 Janice Fraser
freebestpictures.blogspot.com
(c) copyright 2014 Janice Fraser
thekitchn.com
(c) copyright 2014 Janice Fraser
Zoe Clark, The Cake Parlour
(c) copyright 2014 Janice Fraser
sedonaweddingcakes.com
Zoe Clark, The Cake Parlour
(c) copyright 2014 Janice Fraser
Lean Startup
Lean Startup is…
An approach for building [companies] that are
creating new products and services in
situations of extreme...
(c) copyright 2014 Janice Fraser
1. List your assumptions
2. Understand your customers
3. Get real product into the world
...
Everyone tends to get stuck
CHECK
MAKE
THINK
(c) copyright 2014, Janice Fraser
Plot the difference
THINK
MAKE
MAKE
MAKE
release
release
release
TIME
RISK=UNVALIDATEDEFFORT
(c) copyright 2014, Janice Fr...
Lots of little wiggles
TIME
RISK=UNVALIDATEDEFFORT
(c) copyright 2014, Janice Fraser
Each wiggle is a learning cycle
TIME
RISK=UNVALIDATEDEFFORT
MEASURE
BUILD
BUILD
LEARN
(c) copyright 2014, Janice Fraser
The Product Value Stack
Users
1.
2.
3.
Mary can...
Needs
Uses
Features
Deliver
LEARN
This Week
(c) copyright 2014, Janice ...
Sequencing Your Learning (warning: includes jargon*)
(c) copyright 2014, Janice Fraser
Person
Problem
Solution
How much do...
Loading up your question Backlog
(c) copyright 2014, Janice Fraser
• Do people have this problem?
• Do people want to solv...
Jargon: The MVP (MLP, MDP…M_P)
(c) copyright 2014, Janice Fraser
Don’t get hung up on:
- Minimum
- Viable
- Product
What i...
sketch by @katerutter
Thank you!
@clevergirl
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2015 Introduction to Lean Startup Slide 1 2015 Introduction to Lean Startup Slide 2 2015 Introduction to Lean Startup Slide 3 2015 Introduction to Lean Startup Slide 4 2015 Introduction to Lean Startup Slide 5 2015 Introduction to Lean Startup Slide 6 2015 Introduction to Lean Startup Slide 7 2015 Introduction to Lean Startup Slide 8 2015 Introduction to Lean Startup Slide 9 2015 Introduction to Lean Startup Slide 10 2015 Introduction to Lean Startup Slide 11 2015 Introduction to Lean Startup Slide 12 2015 Introduction to Lean Startup Slide 13 2015 Introduction to Lean Startup Slide 14 2015 Introduction to Lean Startup Slide 15 2015 Introduction to Lean Startup Slide 16 2015 Introduction to Lean Startup Slide 17 2015 Introduction to Lean Startup Slide 18 2015 Introduction to Lean Startup Slide 19 2015 Introduction to Lean Startup Slide 20 2015 Introduction to Lean Startup Slide 21 2015 Introduction to Lean Startup Slide 22 2015 Introduction to Lean Startup Slide 23 2015 Introduction to Lean Startup Slide 24 2015 Introduction to Lean Startup Slide 25
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2015 Introduction to Lean Startup

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This is the Introduction To Lean Startup that has been presented at the Lean Startup Conference since 2012. It presents the key concepts of Lean Startup in a succinct and memorable way, with a few graphs and charts.

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2015 Introduction to Lean Startup

  1. 1. Introduction to Lean Startup Janice Fraser jfraser@pivotal.io @clevergirl (twitter) 2015
  2. 2. (c) copyright 2014 Janice Fraser Live tweet this workshop. @clevergirl #leanstartup
  3. 3. (c) copyright 2014 Janice Fraser 3 Pivotal Points In Time…and a fourth
  4. 4. How do you approach a typical project? Analysis Feedback Revise Budget Approval Execute Measure Plan Stakeholders
  5. 5. (c) copyright 2014 Janice Fraser JUNE & PETE’S Wedding Cake A STORY
  6. 6. (c) copyright 2014 Janice Fraser JunePete
  7. 7. (c) copyright 2014 Janice Fraser April May June July August
  8. 8. (c) copyright 2014 Janice Fraser sedonaweddingcakes.com
  9. 9. (c) copyright 2014 Janice Fraser freebestpictures.blogspot.com
  10. 10. (c) copyright 2014 Janice Fraser thekitchn.com
  11. 11. (c) copyright 2014 Janice Fraser Zoe Clark, The Cake Parlour
  12. 12. (c) copyright 2014 Janice Fraser sedonaweddingcakes.com Zoe Clark, The Cake Parlour
  13. 13. (c) copyright 2014 Janice Fraser Lean Startup
  14. 14. Lean Startup is… An approach for building [companies] that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the creator’s assumptions, and using customer feedback to evolve the product, thereby reducing waste. —Eric Ries, The Lean Startup
  15. 15. (c) copyright 2014 Janice Fraser 1. List your assumptions 2. Understand your customers 3. Get real product into the world 4. Adjust direction based on evidence
  16. 16. Everyone tends to get stuck CHECK MAKE THINK (c) copyright 2014, Janice Fraser
  17. 17. Plot the difference THINK MAKE MAKE MAKE release release release TIME RISK=UNVALIDATEDEFFORT (c) copyright 2014, Janice Fraser
  18. 18. Lots of little wiggles TIME RISK=UNVALIDATEDEFFORT (c) copyright 2014, Janice Fraser
  19. 19. Each wiggle is a learning cycle TIME RISK=UNVALIDATEDEFFORT MEASURE BUILD BUILD LEARN (c) copyright 2014, Janice Fraser
  20. 20. The Product Value Stack Users 1. 2. 3. Mary can... Needs Uses Features Deliver LEARN This Week (c) copyright 2014, Janice Fraser
  21. 21. Sequencing Your Learning (warning: includes jargon*) (c) copyright 2014, Janice Fraser Person Problem Solution How much does it cost? Do they buy? Can you find lots of customers? Do your customers stay? Problem/Solution Fit Product/Market Fit Acquire Users & 
 Grow Team * *
  22. 22. Loading up your question Backlog (c) copyright 2014, Janice Fraser • Do people have this problem? • Do people want to solve this problem? • Does my idea solve the problem? • Do people want this solution? • Will people pay for this solution? • How much will people pay for this solution? • Etc • Etc • Etc
  23. 23. Jargon: The MVP (MLP, MDP…M_P) (c) copyright 2014, Janice Fraser Don’t get hung up on: - Minimum - Viable - Product What is an MVP? The smallest thing you can do/make to learn what you need to learn. A tool for answering a specific question. What is not a MVP? A prototype. The final product. Great UX. How do you pick the right MVP? Base your decisions on what will contribute to the quality and fidelity of learning, and the speed with which you will accomplish it. Aim for “right- sized” learning.
  24. 24. sketch by @katerutter
  25. 25. Thank you! @clevergirl
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This is the Introduction To Lean Startup that has been presented at the Lean Startup Conference since 2012. It presents the key concepts of Lean Startup in a succinct and memorable way, with a few graphs and charts.

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