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Clinton Schaff
Clinton Schaff
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LACYD Web SiteThought Starters Clinton Schaff Saturday, May 8, 2010 DRAFT FOR DISCUSSION CONFIDENTIAL – NOT BE SHARED ATTRIBUTION INCOMPLETE
LACYD.org v2.0 Let’s stuff our site full of new ways to connect with LACYD, our efforts to build and turnout the Democratic base, and the latest on what’s going on with LACYD. Goals: Make it relevant to folks out there Make it relevant to us Make it easy to update Make it sexy
Process People, Objectives, Strategies, Technologies Define Purpose Define Audience Review Analytics (if available) Sitemap Wireframe Initial Design Concepts
Essentials Organized Navigation & Content Visual Elements: Photos, Maps, Graphs Flexible platform, easy to update Realistic demands on content, updating, community engagement, etc. Email Signup Form Sharing Tools Clear calls to action Tie together Community / Content / Action Privacy Policy
Home Page
OLD NEW
Seosmarty.com/call-to-action
Home Page Revolving 4-image feature Clear #1-3 or #1-5 actions Brief explanation of LACYD Latest blog posts Social network links & email sign up Events map Search Feature tout(s)
Site Map (Partial)
Resources Needed EchoDitto.com
Resources Needed EchoDitto.com
Next Steps (Suggested) Set a budget (development, design, ongoing, staffing) Define purpose & audience Identify vendors & select one or more Develop sitemap, wireframe & initial design concepts Select CMS & bulk email tools Determine feasibility/interest in purchasing CRM & advocacy/action tools

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Lacyd web site 05 08-2010

  • 1. LACYD Web SiteThought Starters Clinton Schaff Saturday, May 8, 2010 DRAFT FOR DISCUSSION CONFIDENTIAL – NOT BE SHARED ATTRIBUTION INCOMPLETE
  • 2.
  • 3. LACYD.org v2.0 Let’s stuff our site full of new ways to connect with LACYD, our efforts to build and turnout the Democratic base, and the latest on what’s going on with LACYD. Goals: Make it relevant to folks out there Make it relevant to us Make it easy to update Make it sexy
  • 4. Process People, Objectives, Strategies, Technologies Define Purpose Define Audience Review Analytics (if available) Sitemap Wireframe Initial Design Concepts
  • 5. Essentials Organized Navigation & Content Visual Elements: Photos, Maps, Graphs Flexible platform, easy to update Realistic demands on content, updating, community engagement, etc. Email Signup Form Sharing Tools Clear calls to action Tie together Community / Content / Action Privacy Policy
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
  • 17. Home Page Revolving 4-image feature Clear #1-3 or #1-5 actions Brief explanation of LACYD Latest blog posts Social network links & email sign up Events map Search Feature tout(s)
  • 21. Next Steps (Suggested) Set a budget (development, design, ongoing, staffing) Define purpose & audience Identify vendors & select one or more Develop sitemap, wireframe & initial design concepts Select CMS & bulk email tools Determine feasibility/interest in purchasing CRM & advocacy/action tools

Notes de l'éditeur

  1. Change. Hope. Progress…. LACYD.ORG needs it!
  2. Navigation: prefer horizontal & simplifiedClear content hierarchySharing tools: FACEBOOK, addthis, TwitterCommunity: Do it on Facebook, allow for moderated comments
  3. Simple. Only new content is the blog.
  4. Organized Navigation & Content
  5. Organized Navigation & Content
  6. FLEXIBILITY TO CHANGE
  7. Importance of visual elementsNo sign up = No follow up
  8. EMAIL!FACEBOOK!
  9. Visuals, Engaging Content
  10. Maps & Graphs = Good for Retention
  11. The oldies at the Democratic party get it. So we definitely should!May be smart to build off of the look and feel of the party, rather than inventing our own look & feel.
  12. Calls to action
  13. JOINMembership / DonateBLOG NewsCommitteeupdatesEventsMemberspotlightBoard member spotlightElectedspotlightWeekly