Cloudera Enterprise Data Cloud Event Vienna 1 Oct. 2019

1. © Cloudera, Inc. All rights reserved.
ENTERPRISE DATA CLOUD
Vienna
1. October 2019

2. 2
WELCOME
Daniel Metzger
RVP Central & Eastern Europe

3. © 2019 Cloudera, Inc. All rights reserved. 3
VIENNA AGENDA
• Welcome
• Keynote - Cloudera Vision & Journey
• Customer success stories
• New Cloudera Data Platform
• Coffee Break
• Customer success stories
• Closing remarks

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With Love, Cloudera video

5. Keynote - Cloudera Vision & Journey
Wim Stoop | Senior Product Marketing Manager

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OPPORTUNITY
“AI, IoT and
Augmented Reality
are about to reinvent
how industries utilize
data—and could drive
an era of productivity
growth in our cities,
farms, factories and
hospitals.”
Morgan Stanley Research
ORGANIZATIONS STRUGGLE TO
REACH DATA MATURITY
Gartner
REALITY

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CLOUDERA PHASES OF GROWTH
BIG DATA
TECH
DATA
PLATFORM
CIO
& Data Admins
ML, ANALYTICS
& CLOUD
LOB
& Data ScientistsIT early
adopters &
developers
ENTERPRISE DATA CLOUD
Digital Transformation
C-suite &
Boards

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WE BELIEVE DATA CAN MAKE WHAT IS IMPOSSIBLE TODAY,
POSSIBLE TOMORROW

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WE EMPOWER PEOPLE TO TRANSFORM COMPLEX DATA INTO
CLEAR AND ACTIONABLE INSIGHTS
CONNECT BUSINESS (IoT)GROW BUSINESS PROTECT BUSINESS
Marketing automation
Personalized
marketing
Customer experience
Churn prevention
Customer retention
Predictive
maintenance
Connected vehicles
Smart cities
Healthcare analytics
Industrial IoT
Regulatory compliance
Risk modeling & analysis
Financial crime
prevention
Fraud detection
Cybersecurity

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CLOUDERA POWERING DATA-DRIVEN CUSTOMERS
GROW CONNECT PROTECT
Reducing manufacturing costs and
improving product quality with IoT analytics
Creating new revenue streams with an
advanced anti-fraud solution
Delivering greater value through
improved customer understanding

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SNAPSHOT OF THE “NEW” CLOUDERA
Countries CustomersEmployees

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TOP
GLOBAL
TOP
GLOBAL
TOP
GLOBAL
GOVERNMENT TOP
GLOBAL
TOP
GLOBAL
LEADING IN TOP INDUSTRIES
BANKING TELCO PHARMAPUBLIC TECHNOLOGYAUTOMOTIVE

13. Enterprise Data Cloud

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MAJOR ARCHITECTURE & TECHNOLOGY SHIFTS UNDERWAY
Easy to use,
self-service, on-
demand, elastic,
consumption
Adoption as standard
operating environment
for flexibility and agility
Multi-function
analytics for the
data-driven enterprise
Separation in public
and private clouds for
increased performance
CLOUD
EXPERIENCE
COMPUTE
& STORAGE
KUBERNETES
& CONTAINERS
STREAMING
& ML/AI

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Any Cloud Multi-Function OpenSecure & Governed
WHAT ENTERPRISE CUSTOMERS WANT

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ENTERPRISE
DATA CLOUD
ARCHITECTURE
• Multi-function analytics
• Secure and governed
• Hybrid and multi-cloud
• Open platform IOT, INGEST &
STREAMING
DATA
WAREHOUSING
SECURITY & GOVERNANCE
ML / AI
DATA SCIENCE
PUBLIC CLOUDS
compute & storage
DATACENTER
compute & storage

17. © 2019 Cloudera, Inc. All rights reserved. 17
Cloudera Data Platform
Finally. A data platform that says “yes”.

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CLOUDERA
DATA PLATFORM
• Public, private & hybrid clouds
• Shared data experience
• Analytics from the Edge to AI
• Powered by open source
• Unified control plane

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CDP SERVICES
Data services that drive business apps
Service Name Description Competitors
Data Hub Create custom clusters | Mix and match workload services |
Enable developers to build custom business apps on the
enterprise data cloud
EMR
HDInsight
Dataproc
Data Warehouse Create independent data warehouses | Enable teams of
business analysts to query the enterprise data cloud
Snowflake
Redshift
Others
Machine Learning Create machine learning workspaces | Enable teams of data
scientists to extract insights from the enterprise data cloud
SageMaker
Databricks
Others

20. © 2019 Cloudera, Inc. All rights reserved. 20
WHY CLOUDERA?
Hybrid & Multi-Cloud
• Single pane of glass control
across hybrid & multi-cloud
• Separates data strategy
from infrastructure strategy
• Fast, easy and secure data &
app mobility across clouds
Unified Analytics
• Cloud-native workloads
• Real-time, batch, SQL
• Data science & engineering
• Machine learning workflows
• Foundation for enterprise AI
Secure & Governed
• Centrally controlled security
and governance
• Automated data and app
security at all layers
• Secure data lakes quickly
and easily, by default
Open
• Architecture that enables
innovation at every layer
• Open source
• Extensible APIs
• Choice and optionality
Delivering the world’s first enterprise data cloud
All delivered through an easy, elastic, self-service cloud experience

22. Customer success stories
Marcel Däppen | Senior Solutions Engineer

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WE BELIEVE DATA CAN MAKE WHAT IS IMPOSSIBLE TODAY,
POSSIBLE TOMORROW

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Turning all nurses
into Super Nurses,
in same way that
Google Maps
turned all of us
into Super
Navigators.

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AUTONOMOUS AND CONNECTED VEHICLES
In 2018 NXP added sensors in 38
million connected vehicles
data generated per hour

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Challenge
– Hilton has 14 brands across
different market segments
including economy, luxury, and
full-service hotels
Success:
– Organization has access to all
data sources, for data at rest
and data in motion
– Gained 360-degree view of
customers through data
analytics
– Ability to do inline pricing on
the fly, reacting to planned or
unplanned events

27. © 2019 Cloudera, Inc. All rights reserved. 27
Impact
● Increases operating hours with
predictive maintenance
● Reduces maintenance related
costs
● Enables faster, better decisions
through real-time insights
Big data scale
● 1+ TB of new data generated per
aircraft per day
less removal for predicted components

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360,000 lawyer
hours saved by
machine learning
• Intelligence platform uses
machine learning techniques to
save 360,000 human hours by
analyzing legal documents and
extracting important data points
and clauses.
• Reduction of loan servicing errors
due to human contract
interpretation errors.

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WE STRONGLY BELIEVE DATA IS A DIFFERECATOR
Historical growth and
strictly segmented IT
environments with
isolated databases
make holistic
customers view
impossible
Real-time events from
(IoT) sensors play a key
role in the end-to-end
business process
optimization and
enables additional
revenues
Predictive maintenance
reduce unplanned
outages, avoid business
disruption and save
money

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IS IT REALLY THAT EASY?
Real-time
Analyzing continuous
and rapid influx of
streaming data at high
volumes creates major
challenges for gaining
real-time insights.
Visibility
Lack of visibility of end-to-
end streaming data flows,
inability to troubleshoot
bottlenecks, consumption
patterns etc.
Security
Governance, auditing,
encryption, access control
across a large scale,
geographically distributed
and disparate set of data
and consumption patterns.
Variety
High-volume streaming
sources, multiple event
formats, diverse
protocols and multi-
vendor landscapes and
devices create
ingestion challenges.

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Variety
Connected World

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CONNECTED WORLD
Business value awaits in combining multiple different data sets….

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Real-time
Value of data & Why speed matters

34. © 2019 Cloudera, Inc. All rights reserved. 34Time
Value
Missed Opportunity
“Too late to take action”
Event
“Moment of Impact”
Opportunity
CREATING VALUE FROM THE REAL-TIME FLOW OF BIG DATA

35. © 2019 Cloudera, Inc. All rights reserved. 35Time
Value
Capture
Latency
Data Ready
for Analysis
Analysis
Latency
Information
Delivered
Missed Opportunity
“Too late to take action”
Event
“Moment of Impact”
Opportunity
Analysis Latency
Action
Taken
CREATING VALUE FROM THE REAL-TIME FLOW OF BIG DATA

36. © 2019 Cloudera, Inc. All rights reserved. 36Time
Value
Capture
Latency
Analysis
Latency
Analysis Latency
Data Ready
for Analysis
Information
Delivered
Action
Taken
Missed Opportunity
“Too late to take action”
Event
“Moment of Impact”
Opportunity
ML Model
CREATING VALUE FROM THE REAL-TIME FLOW OF BIG DATA

37. © 2019 Cloudera, Inc. All rights reserved. 37
EVERYTHING IS AN EVENT ACROSS ALL VERTICALS
Use Case Benefits
Algorithmic Training Increase revenue and take strategic
decisions
Fraud Detection Reduce fraud cost and cost by proactive
and fast detection
Internet of Things Monitor and optimize cyber and physical
world for improved performances
Predictive
Maintenance
Reduce maintenance costs by detecting
anomaly in real-time
Smart Patient Care Save lives and improve patient conditions

38. © 2019 Cloudera, Inc. All rights reserved. 38
CLOUDERA
DATA FLOW &
STREAMING
• Reliable
• Fast
• Secure
• Easy to use
• Enterprise ready
Streaming is
more the Kafka

39. © 2019 Cloudera, Inc. All rights reserved. 39
CLOUDERA DATA FLOW DATA-IN-MOTION PLATFORM

40. AVIATAR VIDEO

41. New Cloudera Data Platform
Wim Stoop | Senior Product Marketing Manager
Marcel Däppen | Senior Solutions Engineer

42. © 2019 Cloudera, Inc. All rights reserved. 42
MAJOR ARCHITECTURE & TECHNOLOGY SHIFTS UNDERWAY
Easy to use,
self-service, on-
demand, elastic,
consumption- based
pricing
Adoption as standard
operating environment
for flexibility and agility
Multi-function
analytics for the
data-driven enterprise
Separation in public
and private clouds for
increased flexibility
CLOUD
EXPERIENCE
COMPUTE
& STORAGE
KUBERNETES
& CONTAINERS
STREAMING
& ML/AI

43. © 2019 Cloudera, Inc. All rights reserved. 43
WE DELIVER AN ENTERPRISE DATA CLOUD
Datacenter
Data Flow &
Streaming
Data
Engineering
Data
Warehouse
Operational
Database
Machine
Learning
Edge Public
Multi-Cloud
Hybrid
Cloud
Catalog | Schema | Migration | Security | Governance

44. © 2019 Cloudera, Inc. All rights reserved. 44

45. © 2019 Cloudera, Inc. All rights reserved. 45
GLOBAL SINGLE PANE OF GLASS → #data_anywhere

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DATA WAREHOUSE SERVICE

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MACHINE LEARNING & DATA ENGINEERING

48. 49 © Cloudera, Inc. All rights reserved.
TRADITIONAL
DATA AND
INSIGHT SILOS
CONTEXT
STORAGE
APPLICATION
CATALOG
SCHEMA
SECURITY
GOVERNANCE
IOT, INGEST,
STREAMING
FS
ETL & DATA
ENGINEERING
CATALOG
SCHEMA
SECURITY
GOVERNANCE
RDBMS
NOSQL & RT
DATABASE
CATALOG
SCHEMA
SECURITY
GOVERNANCE
RDBMS
DATA
SCIENCE
CATALOG
SCHEMA
SECURITY
GOVERNANCE
Public
Cloud
Public
Cloud
DATA WARE-
HOUSE/MART
CATALOG
SCHEMA
SECURITY
GOVERNANCE

49. © 2019 Cloudera, Inc. All rights reserved. 50
CLOUDERA
DATA PLATFORM
• Multi-functional analytics
• Any infrastructure
• Consistent data security,
governance, and control
• 100% open platform

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CONSISTENT SECURITY AND GOVERNANCE

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Behind the UI
Architectural overview

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KEY CONCEPTS & COMPONENTS
Data Lake Cluster
(Environment)
IOT, INGEST,
STREAMING
Data Lake Cluster
(Environment)
DATA WARE-
HOUSE/MART
DATA
SCIENCE
DATA
SCIENCE
NOSQL & RT
DATABASE
Cloudera
Data Platform
Data Lake Cluster
(Environment)
Catalog | Schema | Migration | Security | Governance

53. CUSTOMER SUCCESS STORIES

54. © 2019 Cloudera, Inc. All rights reserved. 55
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WE ALL KNOW DATA IS IMPORTANT

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DATA IS THE NEW...

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DATA IS THE NEW...

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DATA IS PEOPLE ARE THE NEW TOFU!

59. WHAT MAKES A PROJECT
SUCCESSFUL?

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There are 5 important lessons to build a great data platform
• Early/Fast Impact
• Use Existing Data
• Solve real business problems
• Invest in people
• Democratize data
https://www.mckinsey.com/industries/electric-power-and-natural-gas/our-insights/building-a-great-data-platform?es_p=7316341

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A recently completed success story
Santander, UK - Cyber Security Team
• Success Factors:
– Clear vision
– Iterative approach
– Mutual trust

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An ongoing story
International Chemical Producer, Germany - Business + IT
• Initial Challenges:
– “Only” big vision
– People/Talent
– Business and IT not aligned

64. © 2019 Cloudera, Inc. All rights reserved. 65
Future of Data Meetup Vienna
Time: October 17, 18:00
Topic: Managing Data Flows: Apache NiFi Deep Dive + Streaming Use Cases
Location: Greentube Internet Entertainment Solutions
https://www.meetup.com/futureofdata-vienna/events/264352692/

65. LET’S TALK ABOUT YOUR
IMPOSSIBLE IDEAS

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QUESTIONS

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NETWORKING LUNCH