Legal Marketing Tips for getting more referrals.

1. The Rainmaker Institute
The Nation’s Largest Provider of
Strategic Marketing Services for
Small Law Firms

2. 5 Ways Attorneys Can
Increase Referrals

3. GET COMFORTABLE WITH “THE ASK”
If you believe the way you practice law benefits your clients,
then you shouldn’t feel uncomfortable about having clients refer
you to others who may benefit as well.

4. MITIGATE RISK
All referrals involve risk – if you refer a business and it under-performs,
you feel badly that you made that referral. Attorneys who count on
referrals for business generation need to take necessary steps to mitigate
this risk with communication, education and stellar follow-up

5. CREATE GREAT CLIENT EXPERIENCES
Great experiences with a product or service lead to referrals

6. BUILD TRUST
Even if someone raves to a friend about you, that referral is likely to search for
you on the Internet. If the referral can’t find good content, reviews or social
network participation, they will be less likely to proceed with contacting you

7. IMPLEMENT A REFERRAL PROCESS
•Create a referral strategy that includes a process for making referrals happen
•Educate referral sources
•Solid follow up
•Once the process is in place, you just need to operate the system