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Legal
 Marketing
Using Social Media To
    Boost Referrals



@ StephenFairley
Therainmakerinstitute.com
Therainmakerblog.com

                            @stephenfairley
56% of attorneys are already using a social
                 network

LinkedIn #1                         Facebook #2




                  @stephenfairley
Attorneys Need to
Have a Presence on
    All of them




      @stephenfairley
What many
people fail to
understand is
how people
are using
social media
today
                 @stephenfairley
S ocial networks are more
 and more being used as
 personal search engines
          @stephenfairley
Google
                           &
                      Bing

Have integrated social media into their search results




                        @stephenfairley
When you are looking for a
   recommendation
What do you trust more -- a Google
 search or one of your friends?




Tens of thousands of searches are conducted
           every day on Facebook
                  @stephenfairley
Asking your friends and colleagues for
                  Shift
 a referral has simply moved online




   Discover                        Share
                 @stephenfairley
Social media sites like Facebook
and LinkedIn help you keep tabs on
  your referral sources, so you can
interact with them more frequently




             @stephenfairley
Takeaways
• Y must have a presence
    ou
  on multiple Social Media
  platforms.
• Social Networks have
  quickly multiplied the
  number of people someone
  can ask when seeking
  Referrals.
• Getting Referrals from
  friends is a long-time
  practice.
                       @stephenfairley
Thank You


Stephen Fairley
Stephen@ therainmakerinstitute.com

@ stephenfairley
therainmakerblog.com

                                                       http:/bit.ly/
                                                            /      ytUuZ1



                                     @stephenfairley

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Using Social Media To Boost Referrals

  • 1. Legal Marketing Using Social Media To Boost Referrals @ StephenFairley Therainmakerinstitute.com Therainmakerblog.com @stephenfairley
  • 2. 56% of attorneys are already using a social network LinkedIn #1 Facebook #2 @stephenfairley
  • 3. Attorneys Need to Have a Presence on All of them @stephenfairley
  • 4. What many people fail to understand is how people are using social media today @stephenfairley
  • 5. S ocial networks are more and more being used as personal search engines @stephenfairley
  • 6. Google & Bing Have integrated social media into their search results @stephenfairley
  • 7. When you are looking for a recommendation What do you trust more -- a Google search or one of your friends? Tens of thousands of searches are conducted every day on Facebook @stephenfairley
  • 8. Asking your friends and colleagues for Shift a referral has simply moved online Discover Share @stephenfairley
  • 9. Social media sites like Facebook and LinkedIn help you keep tabs on your referral sources, so you can interact with them more frequently @stephenfairley
  • 10. Takeaways • Y must have a presence ou on multiple Social Media platforms. • Social Networks have quickly multiplied the number of people someone can ask when seeking Referrals. • Getting Referrals from friends is a long-time practice. @stephenfairley
  • 11. Thank You Stephen Fairley Stephen@ therainmakerinstitute.com @ stephenfairley therainmakerblog.com http:/bit.ly/ / ytUuZ1 @stephenfairley