The document discusses how hotels often charge high prices for small amenities in hotel rooms, creating an expectation of unreasonable expenses. However, hotel fitness centers treat guests like royalty by providing many free amenities to enhance the experience, such as newspapers, headphones, toiletries, towels, and snacks. It suggests that businesses should take a lesson from these hotels and create special, memorable experiences for clients through small, inexpensive gestures and amenities to foster goodwill, similar to how fitness centers turn nominal individual costs into an overall great experience.

1. Why you
should treat
your clients
like
a great hotel
treats its
fitness center

2. Stuff in your hotel room is always super-
expensive, isn’t it? $7 for a bottle of
water? That sounds reasonable.

3. Similarly, before working with you,
your clients have had unreasonable
experiences elsewhere.

4. As a result, both hotel guests and
your clients have to plan for the
worst.

5. Go to a great hotel’s fitness
center, though, and you’re
treated like royalty.

6. Would you like a copy of the
Wall Street Journal? It’s
yours.

7. Or maybe you’d prefer a
copy of the local paper?
Heck, take two if you’d like.

8. Did you forget your earbuds? No
problem! Keep them. No, seriously.
Keep them.

9. Haven’t brushed your teeth
yet? Minty freshness is just
seconds away.

10. Feeling a little dried out? There’s
enough body lotion here for you
AND your entire extended family.

11. Care for a refrigerated towel
to cool you down after your
record-breaking workout?

12. Maybe an apple for the
road?

13. The cost of these items is
nominal, but in aggregate,
they form a great experience.

14. Take a lesson from a great hotel’s
fitness center and create special
experiences for your clients too.