Why Costco Is Destroying Its Competition - 3 Marketing Lessons YOU Can Use
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How has Cotsco grown continuously WHILE ALSO maintaining its reputation as one of the most admired companies in the world? In this SlideShare, you'll learn 3 marketing lessons from Costco that you can implement right away in your business.
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Why Costco Is Destroying Its Competition - 3 Marketing Lessons YOU Can Use
- 1. Why Costco Is Destroying Its Competition - 3 Marketing Lessons YOU Can Use
- 2. Costco has climbed over the years to #15 on Fortune 500 Proof of their success:
- 3. 3 Marketing Lessons from Lesson 1 - collect data
- 4. 3 Marketing Lessons from Lesson 1 - collect data
- 5. 3 Marketing Lessons from Lesson 1 - collect data Costco studies what you buy and when you buy it
- 6. 3 Marketing Lessons from Costco studies what you buy and when you buy it What if your company doesn’t have a membership program? Lesson 1 - collect data
- 7. 3 Marketing Lessons from 1.) ASK your customers why they chose you Lesson 1 - collect data What if your company doesn’t have a membership program?
- 8. 3 Marketing Lessons from 2.) LISTEN to your customers on social media 1.) ASK your customers why they chose you Lesson 1 - collect data What if your company doesn’t have a membership program?
- 9. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data
- 10. 3 Marketing Lessons from Lesson 2 - offer LESS choices Wait…what? Lesson 1 - collect data
- 11. 3 Marketing Lessons from Lesson 2 - offer LESS choices Wait…what? Lesson 1 - collect data
- 12. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Only TWO kinds of toothpaste offered
- 13. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Implication - Costco has already done all of the hard work for you
- 14. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Lesson 3 - offer assurances
- 15. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Lesson 3 - offer assurances
- 16. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Lesson 3 - offer assurances Guarantee *Guarantee I actually believe vs.
- 17. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Lesson 3 - offer assurances *Guarantee I actually believe Guarantee
- 18. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Lesson 3 - offer assurances Summary: