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Opening Presentation for the Israel Marketing & Advertising Conference
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Daniel Cohen
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Overview of key advertising technology, especially as it relates to Israel
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Opening Presentation for the Israel Marketing & Advertising Conference
1.
MATI February 2014
2.
Carmel Ventures • Early
stage • 4 Funds • Working WITH companies with a real support system • Strong focus on Advertising & digital media Confidential | 2
3.
What’s Happening in Digital Advertising? Source: IVC Confidential
| 3 • Big Data • Multi Screen / Multi Platform • Native • Content • Programmatic…
4.
The death of
the golf course… Confidential | 4
5.
Confidential | 5
6.
Confidential | 6
7.
• Algorithms and
Big Data • Content Marketing • Performance Advertising • Smart Video Confidential | 7 The Excellence of Israel…
8.
• Truly Personalized:
Retargeting 2.0 What’s coming… Confidential | 8 • Mobile is Everywhere (already here) • Scalable Content • Complete convergence across media
Notes de l'éditeur
Add focus areas
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