The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
2. Mission Statement Source: Apple “ Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers globally through innovative hardware, software and Internet offerings.”
Clearly a wide spectrum of customers - Fulfilling customer needs - Through innovation and advancing technology
Glad you are here today because we have identified some untapped resources - Leverage our most loyal customers for most profitability - A - Make Apple more profitable in the long term
- Very particular with his products
- Jon is next
Current technology within the market that Apple competes in - Tablet PC industry is relatively new and Apple is leading the market with their iPad - Devices with internet connectivity is almost required for new products - Apple keeps this in mind with their new products - Battery life is always an issue and concern. - New battery capabilities allowing more freedom with products - Having absolute compatibility is expected Apple has had issues in the past, becoming less of an issue now - Lyndsay talking about customers of the industry
Leverage digital business strategy - create sustainable competitive advantage
- Valuable customers - Expanding need sets What they do and use - Keeping customers updated
- Valuable customers - Expanding need sets What they do and use - Keeping customers updated