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How To Introduce Yourself
   When Cold Calling
         By James McNamara




           Here are a few tips on how to get past
           first base and secure an appointment




  http://www.colcallingtechniques.net
About James McNamara
      James McNamara is the Founder of the Impact Factory. He
      has been in business ownership and leadership + sales
      education for 17 years. His purpose is to “inspire and
      educate managers and business owners to become the best
      contributing leaders they can be”.

      When it comes to cold calling, James has a wealth of
      practical experience. He’s made in excess of 30,000 cold
      calls… and counting. He knows what work, what doesn’t
      and why.

      James is an experienced group facilitator, keynote presenter
      and one on one coach. He has a detailed working knowledge
      of the leadership and communication skills which will
      influence people to follow your lead willingly.

      Whether it’s leading a team, selling a product or service or
      building a solid reputation, James provides unique and
      practical insights on how to improve your results.

http://www.colcallingtechniques.net
You Only Have Two Things That Can
  Differentiate You From The Pack


              1. The phrases that you use to
                 describe the benefits of your
                 product/service to the prospect


              2. How you sound on the phone.
                 This accounts for a staggering
                 84% of the meaning
                 transferred



     http://www.colcallingtechniques.net
Change The Very First Words You Say

               Don’t say – “Hello Prospect, it’s
                John Smith here, I’m calling from
                XYZ Company and the reason for
                my call today is…”
               Everybody says that – be
                different!
               Just be calm and say “Hello
                Prospect, It’s John Smith, how are
                you?”
               Let the initial few seconds
                unfold a bit more naturally

     http://www.colcallingtechniques.net
Don’t Be Afraid To ‘Play’ A Little
 At The Beginning of The Call

             Brighten up someone’s day!
             You can always get straight to the
             point if they don’t want to play
             You’ll be surprised how many people
             will warm to a joyful and playful
             approach
             Most peoples day’s are full of
             stress and pressure
             Be a breath of fresh air!


   http://www.colcallingtechniques.net
Add Value
          Give a benefit, don’t TAKE
          people’s time
          Don’t say “I’d like to drop by and
          introduce myself and my company”.
          That’s taking their time
          Instead say “I’d like to sit down with
          you for 25 minutes to see how we
          may be able to help you reduce your
          overall cost of ______ and increase
          your ______ results… this is our
          area of speciality.”
          That’s adding value


http://www.colcallingtechniques.net
For more articles and useful video’s on cold
     calling techniques, head over to
  http://www.coldcallingtechniques.net.




        http://www.colcallingtechniques.net
Available at
http://www.colcallingtechniques.net

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Cold calling scripts

  • 1. How To Introduce Yourself When Cold Calling By James McNamara Here are a few tips on how to get past first base and secure an appointment http://www.colcallingtechniques.net
  • 2. About James McNamara James McNamara is the Founder of the Impact Factory. He has been in business ownership and leadership + sales education for 17 years. His purpose is to “inspire and educate managers and business owners to become the best contributing leaders they can be”. When it comes to cold calling, James has a wealth of practical experience. He’s made in excess of 30,000 cold calls… and counting. He knows what work, what doesn’t and why. James is an experienced group facilitator, keynote presenter and one on one coach. He has a detailed working knowledge of the leadership and communication skills which will influence people to follow your lead willingly. Whether it’s leading a team, selling a product or service or building a solid reputation, James provides unique and practical insights on how to improve your results. http://www.colcallingtechniques.net
  • 3. You Only Have Two Things That Can Differentiate You From The Pack 1. The phrases that you use to describe the benefits of your product/service to the prospect 2. How you sound on the phone. This accounts for a staggering 84% of the meaning transferred http://www.colcallingtechniques.net
  • 4. Change The Very First Words You Say  Don’t say – “Hello Prospect, it’s John Smith here, I’m calling from XYZ Company and the reason for my call today is…”  Everybody says that – be different!  Just be calm and say “Hello Prospect, It’s John Smith, how are you?”  Let the initial few seconds unfold a bit more naturally http://www.colcallingtechniques.net
  • 5. Don’t Be Afraid To ‘Play’ A Little At The Beginning of The Call Brighten up someone’s day! You can always get straight to the point if they don’t want to play You’ll be surprised how many people will warm to a joyful and playful approach Most peoples day’s are full of stress and pressure Be a breath of fresh air! http://www.colcallingtechniques.net
  • 6. Add Value Give a benefit, don’t TAKE people’s time Don’t say “I’d like to drop by and introduce myself and my company”. That’s taking their time Instead say “I’d like to sit down with you for 25 minutes to see how we may be able to help you reduce your overall cost of ______ and increase your ______ results… this is our area of speciality.” That’s adding value http://www.colcallingtechniques.net
  • 7. For more articles and useful video’s on cold calling techniques, head over to http://www.coldcallingtechniques.net. http://www.colcallingtechniques.net