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Fostering a culture of creativity:
Vision to action in community development
Lee Ann Woolery
Community Arts Specialist
Mar...
The Partners
• University of Missouri Extension
• University of Missouri
– Justin Pounds- graduate student
• Sinquefield F...
The Renaissance cultural movement
• Known for:
• innovation
• new techniques and
• artistic contributions
• Fostered an en...
Community Arts Program (CAP)
• Innovation
• Creativity
• Collaboration
Ingredients for Success in a 21st Century Global
Ec...
What you will learn:
Key practices
• Fostering a culture of creativity that engages
imagination, innovation and arts pract...
Nonprofit Arts Industry in Missouri
• $1.1 billion generated in statewide economic activity
• The spending:
• $510.2 milli...
What Extension Brings
Collaboration Engagement
Where We’ve Been
4-step platform of strategies
2013
ADVISORY
COUNCIL
CRITERION
ART CAFE
FUNDS
PILOT
DIRECTOR HIRED
2010
20...
Project Goals
• Broaden engagement of campus faculty, students
and Extension.
• Work collaboratively with communities.
• T...
Desired Outcomes
• Build strong community leaders around the arts.
• Create sustainable revenue stream.
• Rediscover commu...
How We Did It
Worked collaboratively with six
rural communities hosting events
and workshops engaging
communities in:
• Fe...
How We Did It
• Community Engagement
Workshops—exercises in:
o Creative Brainstorming
o Asset Mapping
o Strategic Action P...
The Community Arts Platform
• Imagination Development - “Brain Storming”
• Asset Mapping thru “Creative Cartography”
and A...
Creative Brain Storming
Creative Cartography – Asset Mapping
I am from stubborn, independent,
Christian, hardworking good ole boys
Fried chicken, ...
Credit: Flora and Flora, 2006. Image credit: North Central Regional Center for Rural Development-Iowa State University
Com...
Asset Inventory
• Natural
• Built
• Political
• Financial
• Cultural
• Human
• Social
Agri-
business
Town with
Rolling hills
and rivers
Orchards
Wineries
Artists
Plein
Air
Paint
Out
State
Park
Creating Critic...
Action Plan
Where’s that?
• Demonstrated interest on part of community:
o The community values the arts.
o Strong sense of community.
o Pride of pla...
Natural
Capital
• Missouri River
• Farmland
• Scenic
• Agri-tourism, wineries, orchards
• Parks and recreation
Cultural
Ca...
Human
Capital
• Creativity
• Education
• Entrepreneurship
• Skills
• Youth
• Health
Social
Capital
• Group membership and
...
Political
Capital
• Civic engagement with city
• Community organization and
use of government
• Ability of government to
o...
Built
Capital
• Historic buildings and homes
• National Historic Districts
• Telecommunications
• Transportation
• Infrast...
Community Arts Pilot Project
The Community Arts Pilot Project (CAPP) is a
three-way collaboration between the Lexington
co...
Lexington CAPP Pilot Project
• Create a Regional Arts
Destination
• Attract Art-Businesses
• Generate Jobs and Revenue
• E...
Pilot Project
Lexington, MO
Audio—Walking, and Driving
Architectural and History Tour
Audio Portion of Tour
New Music Residency
Partnership between the University of Missouri
School of Music, Mizzou New Music...
Billy Lackey, professor
Liz Fenner- CAPP president
What is a community?
Focused on groups of people and their interactions
• Place – a location where people interact
• Socia...
Hughston Walkinshaw- community
What is a sustainable community?
• Sustainable communities are those with economic
security for all, a healthy ecosystem, ...
Jerry Brown- Mayor
Working to establish a regional arts council
• What is an arts-centered organization?
• What could an arts centered organi...
Developing an Art Center
Gallery, Workshop Space and Art Studios
The Art Center will be a place where artists
and resident...
Historic Preservation & Restoration
• Establish a vocational-technical
training curriculum centered on
historic preservati...
Audio Walking & Driving Tour
Mark Porth, CA regional specialist
Desired Outcomes
• Build strong community leaders around the arts.
• Create sustainable revenue stream.
• Rediscover commu...
What We’ve Learned
• Co-equals with campus faculty and communities
important from beginning.
• Linkages important to creat...
Ingredients for Success
• Provide expertise and support.
• Focus on innovation and creativity as vehicles for
economic and...
Model for Replication
• Build community capacity, viable & sustainable
relationships.
• Utilize asset-based community deve...
Our Next Steps
• Providing expertise and support to promote and foster
art-based community and economic development
throug...
Your Next Step
Lee Ann Woolery
wooleryl@missouri.edu
www.extension.missouri.edu/communityarts
Fostering a Culture of Creativity: Vision to Action in Community Development
Fostering a Culture of Creativity: Vision to Action in Community Development
Fostering a Culture of Creativity: Vision to Action in Community Development
Fostering a Culture of Creativity: Vision to Action in Community Development
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A presentation that looks to the Renaissance as a model for fostering community growth by encouraging innovation, creativity and collaboration, which in turn creates empowered citizens who are likely to contribute to the community.

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Fostering a Culture of Creativity: Vision to Action in Community Development

  1. 1. Fostering a culture of creativity: Vision to action in community development Lee Ann Woolery Community Arts Specialist Mark Porth Community Arts Regional Specialist
  2. 2. The Partners • University of Missouri Extension • University of Missouri – Justin Pounds- graduate student • Sinquefield Foundation – Billy Lackey- Manager MNMI • Lexington Community Arts Pilot Project – Liz Fenner, Hughston Walkinshaw • The City of Lexington, MO – Mayor Jerry Brown • Local & Regional Partners – Neikie Kramer – Abigail Tempel
  3. 3. The Renaissance cultural movement • Known for: • innovation • new techniques and • artistic contributions • Fostered an environment of imagination, exploration, and acceptable risk.
  4. 4. Community Arts Program (CAP) • Innovation • Creativity • Collaboration Ingredients for Success in a 21st Century Global Economy: Positioning the creative economy along side economic development is being recognized for its importance by researchers and economic leaders. (Rosenfeld, 2011)
  5. 5. What you will learn: Key practices • Fostering a culture of creativity that engages imagination, innovation and arts practices for effectively involving and empowering local citizens. • Learn how Extension in Missouri worked collaboratively with campus faculty and rural communities to build community, cultural vibrancy and innovative economic opportunity through the arts.
  6. 6. Nonprofit Arts Industry in Missouri • $1.1 billion generated in statewide economic activity • The spending: • $510.2 million by nonprofit organizations • $562.5 million in event-related spending by their audiences • Supports: • 14,893 full-time equivalent jobs • $742.9 million generated in household income to local residents • $110.6 million delivered in local and state government revenue (Americans for the Arts 2012)
  7. 7. What Extension Brings Collaboration Engagement
  8. 8. Where We’ve Been 4-step platform of strategies 2013 ADVISORY COUNCIL CRITERION ART CAFE FUNDS PILOT DIRECTOR HIRED 2010 2012
  9. 9. Project Goals • Broaden engagement of campus faculty, students and Extension. • Work collaboratively with communities. • Together produce a transformative impact on rural economies and community vitalization utilizing the arts, creativity and innovation.
  10. 10. Desired Outcomes • Build strong community leaders around the arts. • Create sustainable revenue stream. • Rediscover community’s strength and capabilities. • Build community capacity. • Develop collaborative learning. • Build viable and sustainable relationships. • Replicate the program over time.
  11. 11. How We Did It Worked collaboratively with six rural communities hosting events and workshops engaging communities in: • Fee-based creativity workshops led by Extension and MU art faculty. • Communities submitted a formal Application
  12. 12. How We Did It • Community Engagement Workshops—exercises in: o Creative Brainstorming o Asset Mapping o Strategic Action Planning • Formal Proposal submitted
  13. 13. The Community Arts Platform • Imagination Development - “Brain Storming” • Asset Mapping thru “Creative Cartography” and Asset Inventories • Creating Critical Mass • the Action Plan
  14. 14. Creative Brain Storming
  15. 15. Creative Cartography – Asset Mapping I am from stubborn, independent, Christian, hardworking good ole boys Fried chicken, green beans, mashed potatoes with white gravy, apple pie a la mode, black coffee, homegrown mint and peanut butter chocolate chip cookies made by the knotted hands of my grandma. I am from . . . .
  16. 16. Credit: Flora and Flora, 2006. Image credit: North Central Regional Center for Rural Development-Iowa State University Community Capitals
  17. 17. Asset Inventory • Natural • Built • Political • Financial • Cultural • Human • Social
  18. 18. Agri- business Town with Rolling hills and rivers Orchards Wineries Artists Plein Air Paint Out State Park Creating Critical Mass Credit:Woolery,2013
  19. 19. Action Plan
  20. 20. Where’s that?
  21. 21. • Demonstrated interest on part of community: o The community values the arts. o Strong sense of community. o Pride of place. o Evidence of community leadership. o Commitment and ability to galvanize a community while including youth. • Willingness to provide some funding • Willingness to provide assistance in fundraising • Proximity to MU campus – approx. 60-90 miles • Evidence to become a long-term, sustainable project Why Lexington?
  22. 22. Natural Capital • Missouri River • Farmland • Scenic • Agri-tourism, wineries, orchards • Parks and recreation Cultural Capital • Celebrations, festivals • Heritage recognition • History, re-enactments • Tradition • Legacy • Values • Pride Existing Lexington Community Capitals Marilynn J. King July 14, 2014
  23. 23. Human Capital • Creativity • Education • Entrepreneurship • Skills • Youth • Health Social Capital • Group membership and leadership, volunteerism • Common vision and goals • Trust and norms of reciprocity • Networks • Depersonalization of politics Existing Lexington Community Capitals Marilynn J. King July 14, 2014
  24. 24. Political Capital • Civic engagement with city • Community organization and use of government • Ability of government to obtain resources • Agenda setting and prioritizing • Resource distribution Financial Capital • Grants • State and Federal Monies • Philanthropic donations • Investments and loans Existing Lexington Community Capitals
  25. 25. Built Capital • Historic buildings and homes • National Historic Districts • Telecommunications • Transportation • Infrastructure Community Strengths Bonding and bridging • Civic leadership and volunteerism • Experience, skills, shared vision • Financial and resource capacity • Networks and connections • Creativity and commitment • Media/WEB Presence Existing Lexington Community Capitals
  26. 26. Community Arts Pilot Project The Community Arts Pilot Project (CAPP) is a three-way collaboration between the Lexington community, University of Missouri Extension and the University of Missouri to promote community and economic development through the arts. The goals are to: • Inspire and promote area artists • Empower and educate youth through the arts • Showcase Lexington’s arts, architecture, wineries and agri-tourism • Create a culturally vibrant community • Create a not-for-profit arts council to sustain the project
  27. 27. Lexington CAPP Pilot Project • Create a Regional Arts Destination • Attract Art-Businesses • Generate Jobs and Revenue • Expand Tourism and Provide Cultural Experiences • Diversify Economic Base
  28. 28. Pilot Project Lexington, MO Audio—Walking, and Driving Architectural and History Tour
  29. 29. Audio Portion of Tour New Music Residency Partnership between the University of Missouri School of Music, Mizzou New Music Initiative, MU Extension and the Lexington community consisting of: • 4 Mini Residencies and 1 Extended Residency • Providing Original Music and Audio Production for Lexington’s MU Extension CAPP— The Architectural/History Audio Tour
  30. 30. Billy Lackey, professor
  31. 31. Liz Fenner- CAPP president
  32. 32. What is a community? Focused on groups of people and their interactions • Place – a location where people interact • Social system – organization or set of organizations where people get their needs meet • Shared sense of identity Locality - place where people interact  Interactions shape structures and organizations of locality  Structures and organizations shape activities of people who interact  Creates a cycle or system
  33. 33. Hughston Walkinshaw- community
  34. 34. What is a sustainable community? • Sustainable communities are those with economic security for all, a healthy ecosystem, and social inclusion for all. Flora & Flora, 2008
  35. 35. Jerry Brown- Mayor
  36. 36. Working to establish a regional arts council • What is an arts-centered organization? • What could an arts centered organization do? • What could be some potential goals? • What could be the scope of the organization? Developing an Arts Council
  37. 37. Developing an Art Center Gallery, Workshop Space and Art Studios The Art Center will be a place where artists and residents throughout the region can create, display, sell, and teach their craft.
  38. 38. Historic Preservation & Restoration • Establish a vocational-technical training curriculum centered on historic preservation and restoration skills, crafts and artistry. – The goal is educate local youth with skills, making them employable and knowledgeable on restoring historical structures.
  39. 39. Audio Walking & Driving Tour
  40. 40. Mark Porth, CA regional specialist
  41. 41. Desired Outcomes • Build strong community leaders around the arts. • Create sustainable revenue stream. • Rediscover community’s strength and capabilities-create cultural vibrancy. • Build community capacity. • Develop collaborative learning. • Build viable and sustainable relationships. • Replicate the program over time.
  42. 42. What We’ve Learned • Co-equals with campus faculty and communities important from beginning. • Linkages important to create sustainable funding stream. • Develop and pursue sources of funding with the community. • Work collaboratively with Extension regional specialists.
  43. 43. Ingredients for Success • Provide expertise and support. • Focus on innovation and creativity as vehicles for economic and community development opportunities. • Strategize and leverage the community’s assets. • Create collaborative learning opportunities. • Broaden scholarship opportunities.
  44. 44. Model for Replication • Build community capacity, viable & sustainable relationships. • Utilize asset-based community development processes. • Create a quality of place that is essential to the attraction and retention of human capital. • Build regional collaboration. • Community Arts bring new value, vibrancy and investment to community.
  45. 45. Our Next Steps • Providing expertise and support to promote and foster art-based community and economic development through educational trainings, workshops and consulting for communities and individual artists across state: • Creativity and Innovation • Art-based Community Engagement • What Works - for the Artist Entrepreneur • What Works - for the Arts Community that Supports the Artist • Cultural Heritage Tourism & the Arts
  46. 46. Your Next Step
  47. 47. Lee Ann Woolery wooleryl@missouri.edu www.extension.missouri.edu/communityarts

A presentation that looks to the Renaissance as a model for fostering community growth by encouraging innovation, creativity and collaboration, which in turn creates empowered citizens who are likely to contribute to the community.

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