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Beyond the Blog
“Sometimes you scrape your knee and a platform goes
away, but I’d say it’s a greater risk to not be there ...
A Culture of Content
GE REPORTS
#ContentlyGE
A Culture of Content
GE REPORTS: STREAMING AT 2,500 FEET
#ContentlyGE
A Culture of Content
GE REPORTS: PERISCOPE AND SNAPCHAT
#ContentlyGE
A Culture of Content
GE: FACEBOOK VIDEO AND FACEBOOK LIVE
#ContentlyGE
A Culture of Content
“It’s basically just old-fashioned shoe-leather reporting. You
have to go to the factories. You have ...
A Culture of Content
GE REPORTS: WRITING WORKSHOPS
Workshops with employees across the world lead to powerful stories.
#Co...
Q&A
#ContentlyGE
Thank you.
New York
598 Broadway, 4th floor

New York, NY 10012
San Francisco
1161 Mission Street

San Francisco, CA 94103...
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else
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5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 1 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 2 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 3 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 4 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 5 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 6 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 7 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 8 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 9 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 10 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 11 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 12 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 13 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 14 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 15 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 16 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 17 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 18 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 19 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 20 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 21 5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else Slide 22
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5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else

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Too many brands produce content that doesn't deliver the stories that audiences crave. But GE isn't one of those brands.

GE Reports, GE's award-winning news hub, reaches a huge, devoted audience and regularly goes viral on Reddit and tech blogs. Here, you'll learn:
—Why most brand content is failing
—The secrets to creating great original content that people actually want to watch and read
—How top brands like Marriott, GE, and Coca-Cola create a culture of content within their organizations
—How GE became a content marketing powerhouse, and how it's planning for the future

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5 Reasons GE's Content Goes Viral on Reddit—and Everywhere Else

  1. 1. Beyond the Blog “Sometimes you scrape your knee and a platform goes away, but I’d say it’s a greater risk to not be there trying it.” LINDA BOFF, CMO, GE #ContentlyGE
  2. 2. A Culture of Content GE REPORTS #ContentlyGE
  3. 3. A Culture of Content GE REPORTS: STREAMING AT 2,500 FEET #ContentlyGE
  4. 4. A Culture of Content GE REPORTS: PERISCOPE AND SNAPCHAT #ContentlyGE
  5. 5. A Culture of Content GE: FACEBOOK VIDEO AND FACEBOOK LIVE #ContentlyGE
  6. 6. A Culture of Content “It’s basically just old-fashioned shoe-leather reporting. You have to go to the factories. You have to develop sources.” TOMAS KELLNER, EDITOR-IN-CHIEF, GE REPORTS #ContentlyGE
  7. 7. A Culture of Content GE REPORTS: WRITING WORKSHOPS Workshops with employees across the world lead to powerful stories. #ContentlyGE
  8. 8. Q&A #ContentlyGE
  9. 9. Thank you. New York 598 Broadway, 4th floor
 New York, NY 10012 San Francisco 1161 Mission Street
 San Francisco, CA 94103 St. Paul 213 4th Street E
 4th Floor #431
 St Paul, MN 55101 UK Albert House
 256-260 Old Street
 London, EC1V 9DD
 UK sales@contently.com contently.com

Too many brands produce content that doesn't deliver the stories that audiences crave. But GE isn't one of those brands. GE Reports, GE's award-winning news hub, reaches a huge, devoted audience and regularly goes viral on Reddit and tech blogs. Here, you'll learn: —Why most brand content is failing —The secrets to creating great original content that people actually want to watch and read —How top brands like Marriott, GE, and Coca-Cola create a culture of content within their organizations —How GE became a content marketing powerhouse, and how it's planning for the future

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