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How To Spark
Lateral Thinking
And Train Yourself To Approach
Problems Differently
@ShaneSnow - www.shanesnow.com - #Smartcuts
2
What is lateral thinking?
@ShaneSnow #Smartcuts
3
Pretend you have a cake that you
want to cut into 8 pieces…
@ShaneSnow #Smartcuts
… but you can only make 3 cuts
4
How most people cut the cake (using conventional thinking):
Cut 1
5
Cut 2
How most people cut the cake (using conventional thinking):
6
Cut 3
(only 6
pieces!)
How most people cut the cake (using conventional thinking):
7
Cut 1
How to cut the cake using lateral thinking:
8
Cut 2
How to cut the cake using lateral thinking:
9
Cut 3
(8 pieces!)
How to cut the cake using lateral thinking:
10
Lateral thinking is when you
turn problems around and
approach them from
unconventional angles.
@ShaneSnow #Smartcuts
11
The easiest way to make
yourself use lateral thinking is
to ask yourself a question that
forces you to change the
angle at which you look at the
problem.
@ShaneSnow #Smartcuts
12
Here are a few of my
favorites:
@ShaneSnow #Smartcuts
13
QUESTION 1:
How would a type of
person of a different
background or
expertise look at this
problem?
@ShaneSnow #Smartcuts
14
FOR EXAMPLE:
When James Patterson wrote his
first book, he had trouble getting
his publisher to promote it…
@ShaneSnow #Smartcuts
15
So he did what a regular writer
would never do and made his own
TV commercial himself! (It worked.)
@ShaneSnow #Smartcuts
It was easy for Patterson to come up with this because his actual job was making TV
commercials.
16
QUESTION 2:
How have people in
different industries
than yours already
solved similar
problems in the past?
@ShaneSnow #Smartcuts
17
FOR EXAMPLE:
When a hospital in London needed
to fix problems with complicated
equipment changes while kids were
on life support…
@ShaneSnow #Smartcuts
18
They solved the problem by
studying what race car pit crews do
to do the same thing in a very
different place.
@ShaneSnow #Smartcuts
19
QUESTION 3:
What if you had to use
a different era of
technology, or a tool
from a different job for
this job?
@ShaneSnow #Smartcuts
20
FOR EXAMPLE:
You know those terrible Blister-Pak
packages that you get electronics
in? (They’re impossible to open!)
@ShaneSnow #Smartcuts
21
It turns out that a can-opener is the
easiest way to open them!
Repurposing tools from other times or jobs can be an
incredible way to find breakthrough solutions.
@ShaneSnow #Smartcuts
22
QUESTION 4:
What if you had to do
this 10x better?
(So much better that you can’t just do more
of the same thing.)
@ShaneSnow #Smartcuts
23
FOR EXAMPLE:
When Google’s R&D laboratory, Google[x],
decided to make a car that was 10x safer
than a typical car…
@ShaneSnow #Smartcuts
24
Instead of designing better car
parts, stronger frames, or doing
lots of crash testing (like they
might have if the challenge was just
to make a car 2x as safe)…
@ShaneSnow #Smartcuts
25
…they designed a car that used
computers and sensors to drive
itself and avoid accidents entirely.
(At the time of this writing, Google’s prototype self-driving cars have had significantly fewer accidents than
human drivers—almost all of them were the Google car being rear ended by other drivers, and none of
them severe enough to seriously injure.)
@ShaneSnow #Smartcuts
26
QUESTION 5:
What if we had to do
this 100 times
cheaper?
(So cheap that you can’t just do the same
thing more efficiently.)
@ShaneSnow #Smartcuts
27
FOR EXAMPLE:
When Stanford students wanted to make
an infant incubator for poor countries,
instead of trying to make a $20,000
incubator a little cheaper…
@ShaneSnow #Smartcuts
28
…they were forced to redefine the challenge
of “make a cheaper incubator” to “keep a
baby warm for $200.”
Which helped them make this:
@ShaneSnow #Smartcuts
29
They had to make it so cheap that the
problem of “make a cheaper incubator”
became “keep a baby warm for $200.”
Which helped them make this:
@ShaneSnow #Smartcuts
90,000 babies
lives saved,
and counting
30
Shane Snow
shanesnow.com
@shanesnow
Get a copy of Smartcuts for more on lateral thinking in history
at http://www.shanesnow.com/smartcuts

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How To Spark Lateral Thinking

  • 1. How To Spark Lateral Thinking And Train Yourself To Approach Problems Differently @ShaneSnow - www.shanesnow.com - #Smartcuts
  • 2. 2 What is lateral thinking? @ShaneSnow #Smartcuts
  • 3. 3 Pretend you have a cake that you want to cut into 8 pieces… @ShaneSnow #Smartcuts … but you can only make 3 cuts
  • 4. 4 How most people cut the cake (using conventional thinking): Cut 1
  • 5. 5 Cut 2 How most people cut the cake (using conventional thinking):
  • 6. 6 Cut 3 (only 6 pieces!) How most people cut the cake (using conventional thinking):
  • 7. 7 Cut 1 How to cut the cake using lateral thinking:
  • 8. 8 Cut 2 How to cut the cake using lateral thinking:
  • 9. 9 Cut 3 (8 pieces!) How to cut the cake using lateral thinking:
  • 10. 10 Lateral thinking is when you turn problems around and approach them from unconventional angles. @ShaneSnow #Smartcuts
  • 11. 11 The easiest way to make yourself use lateral thinking is to ask yourself a question that forces you to change the angle at which you look at the problem. @ShaneSnow #Smartcuts
  • 12. 12 Here are a few of my favorites: @ShaneSnow #Smartcuts
  • 13. 13 QUESTION 1: How would a type of person of a different background or expertise look at this problem? @ShaneSnow #Smartcuts
  • 14. 14 FOR EXAMPLE: When James Patterson wrote his first book, he had trouble getting his publisher to promote it… @ShaneSnow #Smartcuts
  • 15. 15 So he did what a regular writer would never do and made his own TV commercial himself! (It worked.) @ShaneSnow #Smartcuts It was easy for Patterson to come up with this because his actual job was making TV commercials.
  • 16. 16 QUESTION 2: How have people in different industries than yours already solved similar problems in the past? @ShaneSnow #Smartcuts
  • 17. 17 FOR EXAMPLE: When a hospital in London needed to fix problems with complicated equipment changes while kids were on life support… @ShaneSnow #Smartcuts
  • 18. 18 They solved the problem by studying what race car pit crews do to do the same thing in a very different place. @ShaneSnow #Smartcuts
  • 19. 19 QUESTION 3: What if you had to use a different era of technology, or a tool from a different job for this job? @ShaneSnow #Smartcuts
  • 20. 20 FOR EXAMPLE: You know those terrible Blister-Pak packages that you get electronics in? (They’re impossible to open!) @ShaneSnow #Smartcuts
  • 21. 21 It turns out that a can-opener is the easiest way to open them! Repurposing tools from other times or jobs can be an incredible way to find breakthrough solutions. @ShaneSnow #Smartcuts
  • 22. 22 QUESTION 4: What if you had to do this 10x better? (So much better that you can’t just do more of the same thing.) @ShaneSnow #Smartcuts
  • 23. 23 FOR EXAMPLE: When Google’s R&D laboratory, Google[x], decided to make a car that was 10x safer than a typical car… @ShaneSnow #Smartcuts
  • 24. 24 Instead of designing better car parts, stronger frames, or doing lots of crash testing (like they might have if the challenge was just to make a car 2x as safe)… @ShaneSnow #Smartcuts
  • 25. 25 …they designed a car that used computers and sensors to drive itself and avoid accidents entirely. (At the time of this writing, Google’s prototype self-driving cars have had significantly fewer accidents than human drivers—almost all of them were the Google car being rear ended by other drivers, and none of them severe enough to seriously injure.) @ShaneSnow #Smartcuts
  • 26. 26 QUESTION 5: What if we had to do this 100 times cheaper? (So cheap that you can’t just do the same thing more efficiently.) @ShaneSnow #Smartcuts
  • 27. 27 FOR EXAMPLE: When Stanford students wanted to make an infant incubator for poor countries, instead of trying to make a $20,000 incubator a little cheaper… @ShaneSnow #Smartcuts
  • 28. 28 …they were forced to redefine the challenge of “make a cheaper incubator” to “keep a baby warm for $200.” Which helped them make this: @ShaneSnow #Smartcuts
  • 29. 29 They had to make it so cheap that the problem of “make a cheaper incubator” became “keep a baby warm for $200.” Which helped them make this: @ShaneSnow #Smartcuts 90,000 babies lives saved, and counting
  • 30. 30 Shane Snow shanesnow.com @shanesnow Get a copy of Smartcuts for more on lateral thinking in history at http://www.shanesnow.com/smartcuts