Conversion Challenge, the ultimate Digital Marketing Quiz at Digital First 2015!
Have a look at the questions & answers, learn a thing or two about Digital Marketing and be prepared for next year.
5. 3 Rounds, 15 questions each round.
No cheating, no internet!
Click the right answer on your remote,
within the given time.
6. Test: How badly do you want the
iWatch?
A. I would give my kidney for it
B. I’m sure I’ll win this quiz, so
bring it on!
C. I already have one, but would
like a second one
D. I’m an Android guy, I’m in the
wrong quiz
Iw
ould
give
m
ykidneyforit
I’m
sure
I’llw
in
thisquiz,so
...
Ialreadyhave
one,butw
ould...
I’m
an
Android
guy,I’m
in
t..
27%
33%
6%
33%
11. 3.The time on every iPhone in an Ad
is 9.41 am, why?
A. Steve Jobs got the idea for the iPhone at 9.41 am
B. 9.41 am was the time the first iPhone was sold
C. It was 9.41 am when Steve Jobs presented the first
iPhone
D. The first iPhone was made at 9.41 am
13. 5.What does the arrow in the Amazon
logo mean?
A. It’s a smiley, meaning they value customer satisfaction
B. It represents the slider for paying by card
C. It’s an arrow meaning they send you your product
D. The arrow goes from the letter ‘A’ to the letter ‘Z’,
meaning that they offer everything from a to z in the
alphabet
14. 6.Which similar social networking site
sued Facebook in 2004 for allegedly
stealing source code?
A. MySpace
B. Friendster
C. ConnectU
D. Pinterest
15. 7. How much did
Facebook pay to get its
current domain name?
A. $2
B. $20.000
C. $200.000
D. $2.000.000
16. 8.Which new service
did Uber introduce?
A. Babysitting
B. Meal Delivery
C. Payment Service
D. Dating Site
17. 9.Which country has the most linkedIn
users in % of the population?
A. USA
B. Germany
C. Luxembourg
D. China
18. 10.Which company
was the first to post
an Instagram Ad in
Belgium?
A. Axe
B. Nutella
C. 20th Century Fox
D. Ikea
19. 11.Which company used this slogan?
“Don’t be evil”
A. Instagram
B. Yahoo
C. Vine
D. Google
20. 12. Nobody uses internet explorer anymore, so
Microsoft is rebranding their internet browser.
What is the new name of the browser?
A. Microsoft Edge
B. Microsoft Explorer
C. Microsoft Spartan
D. Microsoft Fast
21. 13.What is the slogan of Facebook?
A. Facebook helps you connect and share with the
people in your life.
B. Built for people by people
C. Be Connected. Be Discovered. Be on Facebook.
D. Watch the people you disliked in school fail in life
22. 14. And the slogan of
LinkedIn?
A. Connecting People
B. Be great at what you do
C. Connecting Business
D. Connecting Business
People
23. 15. How is the start-up
called that just
introduced a “Smart
Ring” for payments?
A. Rings
B. Kerv
C. SmartR
D. Flory
27. 3.The time on every iPhone in an Ad is
9.41 am, why?
A. Steve Jobs got the idea for the iPhone at 9.41 am
B. 9.41 am was the time the first iPhone was sold
C. It was 9.41 am when Steve Jobs presented
the first iPhone
D.The first iPhone was made at 9.41 am
29. 5.What does the arrow in the Amazon
logo mean?
A. It’s a smiley, meaning they value customer
satisfaction
B. It represents the slider for paying by card
C. It’s an arrow meaning they send you your product
D. The arrow goes from the letter ‘A’ to the
letter ‘Z’, meaning that they offer everything
from a to z in the alphabet
30. 6.Which similar social networking site sued
Facebook in 2004 for allegedly stealing source
code?
A. MySpace
B. Friendster
C. ConnectU
D. Pintrest
31. 7. How much did
Facebook pay to get its
current domain name?
A. $2
B. $20.000
C. $200.000
D. $2.000.000
32. 8.Which new service
did Uber introduce?
A. Babysitting
B. Meal Delivery
C. Payment Service
D. Dating site
33. 9.Which country has the most linkedIn
users in % of the population?
A. USA
B. Germany
C. Luxembourg
D. China
34. 10.Which company was
the first to post an
Instagram Ad in
Belgium?
A. Axe
B. Nutella
C. 20th Century Fox
D. Ikea
35. 11.Which company used this slogan?
“Don’t be evil”
A. Instagram
B. Yahoo
C. Vine
D. Google
36. 12. Nobody uses internet explorer anymore, so
Microsoft is rebranding their internet browser.
What is the new name of the browser?
A. Microsoft Edge
B. Microsoft Explorer
C. Microsoft Spartan
D. Microsoft Fast
37. 13.What is the slogan of Facebook?
A. Facebook helps you connect and share with
the people in your life.
B. Built for people by people
C. Be Connected. Be Discovered. Be on Facebook.
D. Watch the people you disliked in school fail at life
38. 14. And the slogan of
LinkedIn?
A. Connecting People
B. Be Great at What
You Do
C. Connecting Business
D. Connecting Business
People
39. 15. How is the start-up
called that just
introduced a “Smart
Ring” for payments?
A. Rings
B. Kerv
C. SmartR
D. Flory
41. 1.Who came up with
Twitter?
A. Jack Dorsey
B. Pierre Omidyar
C. Ronald Burkle
D. Niklas Zennestrom
42. 2.Who's one of the authors of the book: 'Digital
Transformation:A model to master disruption'
A. Sean Ellis
B. Tom Cook
C. Seth Godin
D. Jo Caudron
43. 4.Who is this?
(hint: he is co-founder ofYahoo)
A. Yang Hope
B. SteveChen
C. Jerry Yang
D. Robin Li
44. 5.Which site has Jack
Ma founded?
A. Sohu
B. Alibaba
C. Yahoo
D. PayPal
45. 6.Who is the CEO of
Youtube?
A. Larry Page
B. Susan Wojcicki
C. Jen-Hsun Huang
D. Jeff Besoz
46. 7.This is Blake Ross.
Which internet browser has he founded?
A. Google Chrome
B. Internet Explorer
C. Netscape
D. Mozilla Firefox
47. 8.Who is this famous blogger?
A. Brian Solis
B. Seth Godin
C. Pete Cashmore
D. Cain Ransbottyn
48. 9.Who is this famous
vlogger? He had the
mostYoutube
subscribers in 2015.
A. Danisnotinteresting
B. Pewdiepie
C. Kingsley
D. Jacksgap
49. 10.Who is the founder
of Drupal?
A. Dries Buytaert
B. Pierre Omidyar
C. Pieter-Jan Bouten
D. JeroenVan Ermen
50. 11.This is Naveen Selvadurai. He is worth an
estimated 80 million!Which company is he co-
founder of?
A. Foursquare
B. Pintrest
C. Flickr
D. Vine
51. 12.This is the CEO of the Best BelgianWebshop
in 2014.Which one is that?
A. Collishop
B. Sarenza.be
C. Vente Exclusive
D. Pizza.be
52. 13.Who is the CEO of
Bol.com?
A. Jean François van
Boxmeer
B. Daniel Ropers
C. Harold Goddijn
D. Bart Kuijpers
53. 14. In 1999 Paul de Jong, Pieter Zwart en Bart
Kuijpers began a very successful online shop in
their garage.Which one?
A. Bol.com
B. Beslist.nl
C. Unigro
D. Coolblue
54. 15. StevenVan Belleghem has written a very
well known book. What was it’s name again?
A. When Human becomes Digital
B. Digital has become Human
C. Human evolution in Digital
D. When Digital becomes Human
57. 2. Who's one of the authors of the book: 'Digital
Transformation: A model to master disruption'
A. Sean Ellis
B. Tom Cook
C. Seth Godin
D. Jo Caudron
58. 4.Who is this?
(hint: he is co-founder ofYahoo)
A. Yang Hope
B. Steve Chen
C. Jerry Yang
D. Robin Li
59. 5.Which site has Jack
Ma founded?
A. Sohu
B. Alibaba
C. Yahoo
D. PayPal
60. 6.Who is the CEO of
Youtube?
A. Larry Page
B. Susan Wojcicki
C. Jen-Hsun Huang
D. Jeff Besoz
61. 7.This is Blake Ross.
Which internet browser has he founded?
A. Google Chrome
B. Internet Explorer
C. Netscape
D. Mozilla Firefox
62. 8.Who is this famous blogger?
A. Brian Solis
B. Seth Godin
C. Pete Cashmore
D. Cain Ransbottyn
63. 9.Who is this famous
vlogger? He had the
mostYoutube
subscribers in 2015.
A. Danisnotinteresting
B. Pewdiepie
C. Kingsley
D. Jacksgap
64. 10.Who is the founder
of Drupal?
A. Dries Buytaert
B. Pierre Omidyar
C. Pieter-Jan Bouten
D. JeroenVan Ermen
65. 11.This is Naveen Selvadurai. He is worth an
estimated 80 million!Which company is he co-
founder of?
A. Foursquare
B. Pintrest
C. Flickr
D. Vine
66. 12.This is the CEO of the Best BelgianWebshop
in 2014.Which one is that?
A. Collishop
B. Sarenza.be
C. Vente Exclusive
D. Pizza.be
67. 13.Who is the CEO of
Bol.com?
A. Jean François van
Boxmeer
B. Daniel Ropers
C. Harold Goddijn
D. Bart Kuijpers
68. 14. In 1999 Paul de Jong, Pieter Zwart en Bart
Kuijpers began a very successful online shop in
their garage.Which one?
A. Bol.com
B. Beslist.nl
C. Unigro
D. Coolblue
69. 15. StevenVan Belleghem has written a very well
known book.What was it’s name again?
A. When Human becomes Digital
B. Digital has become Human
C. Human evolution in Digital
D. When Digital becomes Human
71. 1.Which of the following isn't a
component of ResponsiveWeb Design?
A. Fluid grid
B. Web fonts
C. Media Queries
D. Flexible images
72. 2.Which of the following does not appear
as a metric in Google Analytics reports?
A. Used browser
B. Other sites open in browser
C. Average Page LoadTime
D. AverageVisit Duration
73. 3. Which of the following
systems is a CRM
system?
A. Salesforce
B. Zoho
C. NetSuite
D. All of the above
74. 4. How do mobile websites
differ from regular
websites?
A. Bandwidth and
download speeds
B. User behavior
C. Analytics and tracking
D. All of the above
75. 5. On which level in Adwords can you set
up sitelinks?
A. Ad level
B. Keyword level
C. Ad group level
D. Campaign level
76. 6.You can type in an unlimited number of search
words in Google, but Google won’t use all your
search words!What is the limited amount of words
that Google will use?
A. 10
B. 32
C. 63
D. 151
77. 7.The main purpose of
search engine spiders is to …
A. Check site visits
B. Check if sites perform
ethical SEO
C. Index sites
D. Check if sites sell
illegal products
78. 8. How does an Instagram
Ad differ from a normal
post?
A. It has a blue background.
B. The word ‘Sponsored’ in
the right upper corner.
C. The word ‘Promoted’ in
the right upper corner.
D. The word ‘Sponsored’ at
the bottom.
80. 10.What are the components of the
Quality Score in Adwords?
A. Expected CTR, Ad copy & Landingpage URL.
B. Expected CTR, Landingpage experience & Ad
Relevance.
C. Ad copy, Ad relevance & Landingpage URL.
D. Ad copy, bidding on keywords & Ad Relevance.
81. 11. If a website’s search engine saturation
with respect to a particular search engine
is 20%, what does it mean?
A. 20% of the WebPages of the website have been indexed by
the search engine.
B. Only 20% of the pages of the website will be indexed by the
search engine.
C. 20% of the websites pages will never be indexed.
D. The website ranks in the first 20% of all websites indexed by
the search engine for its most important search terms.
82. 12.Which of the following would be the best choice
of URL structure (for both search engines and users)?
A. http://www.conversiontalent.eu/mcp.php?i=134
B. http://www.conversiontalent.eu/jobs/UX-expert/
C. http://www.conversiontalent.eu/category/job-14
D. http://www.conversiontalent.eu/category/27/article/56
83. 13.What is the most used
testing method for
improving conversion rate?
A. A/BTesting
B. MultivariateTesting
C. User testing
D. Focus groups
84. 14. How is the current Google SEO algorithm
called?
A. Hummingbird
B. Penguin
C. Pigeon
D. Panda
85. 15. Of which tool
is this a
screenshot?
A. Balsamiq
B. Salesforce
C. Axure
D. Clicktale
87. 1.Which of the following isn't a
component of ResponsiveWeb Design?
A. Fluid grid
B. Web fonts
C. Media Queries
D. Flexible images
88. 2.Which of the following does not appear
as a metric in Google Analytics reports?
A. Used browser.
B. Other websites open in browser
C. Average Page LoadTime
D. AverageVisit Duration
89. 3.Which of the following
systems is a CRM
system?
A. Salesforce
B. Zoho
C. NetSuite
D. All of the above
90. 4. How do mobile websites
differ from regular
websites?
A. Bandwidth and
download speeds
B. User behavior
C. Analytics and tracking
D. All of the above
91. 5. On which level in Adwords can you set up
sitelinks?
A. Ad level
B. Keyword level
C. Ad group level
D. Campaign level
92. 6.You can type in an unlimited number of search
words in Google, but Google won’t use all your
search words! What is the limited amount of words
that Google will use?
A. 10
B. 32
C. 63
D. 151
93. 7.The main purpose of
search engine spiders is to …
A. Check site visits
B. Check if sites perform ethical
SEO
C. Index sites
D. Check if sites sell illegal
products
94. 8. How does an Instagram
Ad differ from a normal
post?
A. It has a blue background.
B. The word ‘Sponsored’ in
the right upper corner.
C. The word ‘Promoted’ in the
right upper corner.
D. The word ‘Sponsored’ at the
bottom.
96. 10.What are the components of the
Quality Score in Adwords?
A. Expected CTR, Ad copy & Landingpage URL.
B. Expected CTR, Landingpage experience
& Ad Relevance.
C. Ad copy, Ad relevance & Landingpage URL.
D. Ad copy, bidding on keywords & Ad Relevance.
97. 11. If a websites search engine saturation with
respect to a particular search engine
is 20%, what does it mean?
A. 20% of the WebPages of the website have been indexed by the
search engine.
B.Only 20% of the pages of the website will be indexed
by the search engine.
C. 20% of the websites pages will never be indexed.
D. The website ranks in the first 20% of all websites indexed by the
search engine for its most important search terms.
98. 12.Which of the following would be the best choice of
URL structure (for both search engines and users)?
A. http://www.conversiontalent.eu/mcp.php?i=134
B.http://www.conversiontalent.eu/jobs/UX-expert/
C. http://www.conversiontalent.eu/category/job-14
D. http://www.conversiontalent.eu/category/27/article/56
99. 13.What is the most used
testing method for
improving conversion rate?
A. A/BTesting
B. MultivariateTesting
C. User testing
D. Focus groups
100. 14. How is the current Google SEO algorithm
called?
A. Hummingbird
B. Penguin
C. Pigeon
D. Panda
101. 15. Of which tool
is this a
screenshot?
A. Balsamiq
B. Salesforce
C. Axure
D. Clicktale