LinkedIn Groups are a great way to connect and interact with others who have similar interests and promote yourself to a targeted market. Murtaza Vahanvaty from our social media team tells you how you can utilize the power of LinkedIn Groups

1. Utilizing The Power of LinkedIn Groups

2. Importance of LinkedIn Groups
• LinkedIn Groups are a great way to connect and interact with others
who have similar interests and promote yourself to a targeted market
• Through a LinkedIn Group you have the potential of reaching a huge
number of people
• Group members will consist entirely of people interested in a particular
topic

3. • There are 2 ways of discovering the right LinkedIn Groups for you
• Similar to a telephone directory LinkedIn has a directory to search for
LinkedIn Groups
• Browse through LinkedIn Groups alphabetically to find the groups that
you are looking for
• http://www.linkedin.com/directory/groups/
Joining the Right LinkedIn Group

4. Joining the Right LinkedIn Group

5. • Search for Groups in the LinkedIn Search Field
• Type the keyword that you are looking for in the Search field.
• Select the Group filter on the right hand side of the window
• Browse through results for the required keyword.
Joining the Right LinkedIn Group

6. Joining the Right LinkedIn Group
Search Field
Keyword
No. of Discussions
Group Filter No. of Members

7. •Things to look out for:
 Number of Members
 Number of Discussions initiated
 For more insights visit the Group Statistics tab
• View Group Statistics to better understand the Group you are about to
join.
 Look in the “Activity” section to determine how active a particular Group is
Joining the Right LinkedIn Group

8. Joining the Right LinkedIn Group

9. There should be a good ratio of comments to discussions – This shows that
group members are responsive to discussions initiated. A comments to
discussion ratio of 0.8 to 1 shows a highly active Group
Joining the Right LinkedIn Group

10. Discussions on LinkedIn Groups
You can initiate discussions on your own or respond to discussions
initiated by others -
Start a discussion with the group; doing this will post your discussion in the
“discussion” tab and will be visible to all group members. Members can
respond to your discussion by leaving a comment

11. Discussions on LinkedIn Groups
Leave a comment on a discussion initiated by others to take
part in the conversation or reply privately

12. Why is it important to take part in conversations on LinkedIn Groups?
- Leads from LinkedIn Groups
- Top Contributor
- Profile Views
- Building a network and Credibility
- Group Manager
Discussions on LinkedIn Groups

13. Why is it important to take part in conversations on
LinkedIn Groups?
Discussion Initiated
Response Received
Lead Generation from LinkedIn discussions is more often than not, NOT so straight forward. Therefore, it is important to focus on
creating a conversation with your target audience and building your network
Leads from LinkedIn Groups

14. Why is it important to take part in conversations on
LinkedIn Groups?
Leads from LinkedIn Groups
Some discussions may be industry queries or even questions posed by competitors. Why should you respond to these
discussions?

15. Why is it important to take part in conversations on
LinkedIn Groups?
Leads from LinkedIn Groups
•Identification of relevant discussions
Step 1
•Respond to these discussions
Step 2
•Establish a relationship
Step 3
•Connect using Tags
Step 4
•Take relationship offline
Step 5
•Respond to leads
Step 6

16. Why is it important to take part in conversations on
LinkedIn Groups?
Top Contributor
Taking an active part in group discussions can result in you becoming a top
contributor – This increases the visibility of your profile on the group

17. Why is it important to take part in conversations on
LinkedIn Groups?
Profile Views
The increase in visibility from LinkedIn Groups will result in an
increase in profile views. LinkedIn provides us with some
interesting stats in this regard. “Who’s viewed your profile” will
give you an indication of the number & names of people who’ve
viewed your profile.

18. Why is it important to take part in conversations on
LinkedIn Groups?
Profile Views (How is this useful) Connect with or message your target audience who have
shown an interest in your profile
Monitor the results of
your LinkedIn Group
efforts

19. Why is it important to take part in conversations on
LinkedIn Groups?
Building a network and credibility on
the platform
 On LinkedIn you can only see information of people
who are in your network
 Your network consists of 1st degree connections
(people you’re connected with), 2nd degree
connections (connections of your connections) & 3rd
degree connections (connections of your connections,
connections)
 Thus, having more 1st degree connections drastically
increases your network on LinkedIn
 Through LinkedIn Groups you can dramatically
increase your network with people directly relevant
to your business

20. Why is it important to take part in conversations on
LinkedIn Groups?
Group Manager
Active participation in a group has resulted in one of our clients being made Group Manager of the group. This essentially
means that he can manage the community which consists off 6,000+ members. Advantages include but are not limited too –
1) Can send out weekly Group Announcement which goes to the inbox of each and every group member
2) Monitor discussions posted by others in the group and delete inappropriate ones
3) Chose manager’s choice discussions which appear at the top of the group (get more traction)