Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.

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Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
Win the Internet Marketing Game
Introduction to Online Marketing
View this presentation online at:
http://www.coryon.com/bootcamp2014

2. What is Internet Marketing?

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Let’s Start with the Basics
• Start with a Persuasive Website
• Website Visits from Many Sources
Search Engines (SEO)
Social Media
Pay for It – Facebook, Sponsored Search
Video
Email
Affiliate Marketing
Lots More Options…

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CEO of Batteries4less.com
& Coryon.com Internet Marketing
Batteries4less.com – Founder of
batteries4less.com and Coryon.com
Internet Marketing
Over 15 Years on the Top of Google
Who is Coryon Redd?

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We’re Ready to Roll!
What will be covered:
• What a website is supposed to do and how to do it.
• The basics of marketing
• Real world examples and low hanging fruit.
• Lots of references for you to learn on your own.
• How people make money with social marketing and
videos - cute cats and blended iPhones. (Go watch “Will It
Blend” on Youtube…)

8. What is Marketing?

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Here’s What!
Marketing 101 (in 1 slide)
Who is your Market?
Branding
What is your Mission? - Why Are You in Business?
• Simon Sinek TED Talk - goo.gl/4OMRpr
Manage your Message – Takes Time and Effort
Features vs. Benefits
Marketing is Not Selling!

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Is My Business Ready to Compete Online?
Market Research
Do you have a product or service that people are
looking for?
Keyword research – Google Keyword Planner
Keyword Planner is part of Google Adwords
Determine Products and Services
Do competitor research to help guide and inspire
you.
Determine Business Feasibility
Is being in business worth the risk? Can I do it?
Resources and Your Why
Do I have enough time, knowledge, passion, work
ethic and money to succeed? What’s your WHY?

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Online Marketing Glossary
• SEM / SEO – Search Engine Marketing
• Organic vs. PPC – Pay Per Click
• Keyword – One Keyword or Phrase
• Landing Pages
• Tag –Title, Headers (H1), Meta Tags
• SERP – Search Engine Results Page
• Google PageRank
• Linkjuice – External, internal links
• Wireframe
• ROI – Return On Investment
• Content Marketing

12. • (Directly) sell your goods or services?
• Generate leads (potential sales)?
• (Simply) provide contact info?
• Build relationships with other websites
• Make your business look good
What’s a Website Supposed to Do?
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Brainstorm - Competitive Advantages & Benefits:
Class exercise
What Makes Your Business Special?
Years of experience
Unparalleled expertise
Friendly customer service – given!
Quality product
Reliable
Warranty and Guarantee
Discounts to qualified customers
The best, the brightest, the coolest…
http://youtu.be/CFHe04jj1rA

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• Wide audience reach
• Reach local audience
• Better ranking from social
• Lots of resources and support
• No cost per click for SEO
• Targeted traffic
• High conversion rates
• http://youtu.be/DwZnzclAkHA - Watch
the video
Why Do Search Marketing?

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Set Goals for Your Success
Better Website
Learn It Yourself
Top Rankings on Google
More Online Traffic
More Revenue, More Profit

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A Brief Overview of
Search Engine Optimization (SEO)
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest
http://youtu.be/hF515-0Tduk - Short Description of SEO

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How Does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Social signals from popular social sites
Shares, likes, comments
Links from quality, related websites
Not the Ones that Piss Google Off
Google can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla

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People are Searching for your Business…
Right Now!
What are Keywords?
The Exact Ways People Search Google
What are People Searching for?
Use the Google Keyword Planner
Also Check Out Google.com/trends
What are Target Keywords?
The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website?
Create Keyword-Focused Landing Pages

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Look at Local (United States) Monthly Searches.
Download spreadsheet and edit in a spreadsheet program like
Excel.
Go back to Keyword Planner with more specific searches and
download again.
Create a keyword spreadsheet with groups of keywords that
will be used for landing pages.
Keyword Research Best Practices
Login with an email address used for a
Google Adwords Account.
Start searches look at related
keywords then narrow down
searches.

20. The Lens of SEO Sharpens All
of Your Internet Marketing

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What is Content
Marketing?

22. Content Marketing is:
Content Marketing isn’t:
Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Worth Sharing!

23. Find Your Audience, Plan Your Content
Check out:
http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
Who’s Your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Keyword Research
Survey Customers
Social Listening Tools
Google Alerts, Swayy, SocialMention.com

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Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Branding
Generate Traffic, Leads, & Sales

25. Make your Blog the Hub
of your Online Marketing

26. Blogging Basics
Blog Should Be On your Website
Use Keywords in your Blogs (Don’t go nuts)
Set a Goal for Frequency of Posts
Plan Out your Content
Check Spelling and Grammar
Promote in Social Media
Read more - http://www.coryon.com/blogging-best-practices

27. Find your Audience, Plan your Content
Who’s your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Keyword Research
Survey Your Customers
Social Listening Tools
• Google Alerts, Topsy.com, SocialMention.com
Check out:
http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy

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Find Forums and Blogs
• Search for “keyword” – add forum or blog
Find Related Pages on Facebook
• Interact and Tag Friends, Allies and Pages
Find Top Users
• Who posts/comments the most
Create a Profile
• Be honest and add link to your website
Find Your Fish
Research Your Market

29. Get the Word Out
Blogger Outreach
Answer Questions in Forums
Register in RSS Directories
Press Releases
Social Media
• Facebook, Twitter, Google+, etc.
Tie Blog into your Website and Email

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Tie your Blog into your Existing Marketing
• Events, Website, Social Media, Emails
Engage your Readers
• Reply to comments, promote conversation
Seek Out your Audience
• Find influencers and interact
• Follow them, connect, comment, work at it!
Build Community, Recruit Evangelists
• Guest Blogging - Offer to contribute and ask for guest blogs too.
• Email everyone mentioned and ask for cross promotion
Build Community
Connect Your Blog to Your Website

31. Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/

32. Editorial Calendar (Oh no, it’s a spreadsheet)

33. Blogging Tips and Tricks
Answer Questions
• Questions Audience is Asking and Should be Asking
Cross Promotion and Co-Marketing
Contests and Giveaways
Use Blog to Create Content on your Website
Use Stock Photography

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Blogging and SMM References
Create compelling content for your blog – Lots of ideas
http://www.copyblogger.com/
Blogging glossary
http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-
blogging-terms/
21 Tactics to increase blog traffic
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog comments
http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business owners
http://www.successfulblogging.com/essential-blogging-tips-from-2010/

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More Blogging and SMM References
Why a blog should have an editorial policy
http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html
Blog Commenting to increase PageRank
http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-
increase-page-rank/
How to find dofollow blogs:
http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/
Ad Age list of top marketing blogs
http://adage.com/power150/
2011 review of best blogging software
http://blog-software-review.toptenreviews.com/

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Internet Marketing Resources
Coryon.com Resources page
• Coryon.com/resources
• Training videos Coryon.com/video
Moz.com SEO for Beginners Guide
• http://www.seomoz.org/beginners-guide-to-seo
SEMPO Learning Center
• sempo.org/learning_center/
Discover what really works in optimization
• marketingexperiments.com
Online marketing magazines / articles
• practicalecommerce.com
• webpronews.com
SEO Glossary
• seoglossary.com/
Moz.com article about Google Algorithm factors
• seomoz.org/article/search-ranking-factors

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Content is King
Blogging, Video, Web Pages, & More

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Distribution is Queen
Facebook, Twitter, Linkedin, Press Releases, Blogs

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SEO is Your Ace in the Hole
Win the Game and Make More Money

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THANK YOU

41. Go to Coryon.com to Learn More
View this presentation at: http://www.coryon.com/placer-intro-spring-2014