Media Cloud where small and mid-size media companies can join to use latest innovative solution on online media. Media Cloud provides a complete service (Content Management, Presentation, Community Platform, Data Mining, Analytic, Advertisement) to small and mid-size media companies to have a bigger share in the online advertisement space and reduce technology cost drastically by leveraging the power of cooperation.

1. The Future of Media NOW
A Technology Partner for small/medium online media companies
BUILDING A PROFITABLE ONLINE BUSINESS

2. Technology & Digital Media
Question:
How to become PROFITABLE in this new
world, where technology and journalism
are inseparably intertwined.
It is not a choice, but a SURVIVAL question
for most small & medium media companies.

3. Technology & Media
When Will ALL Media Be Digital
CHALLEGES FOR SMALL/MEDIUM SIZE COMPANIES:
No successful business model (Subscription vs. Free Access)
No budget for technology investment
Not enough technology utilization
Not enough online advertisement dollars
Globalization

4. Technology & Media
Limited Window of Opportunity
THRIVING ONLINE…
…FAILURE

5. A New Way of Conducting
Business
It is nearly impossible for a small media company to survive alone…
Needs new model of business
utilizing available technologies…
…Be part of the CLOUD

6. The Cloud
The CLOUD is a new business concept, where
small media companies join together under the
CLOUD for collective actions in order to address
shared problems and support each other.

7. Innovative Business
Partnership makes the CLOUD a successful business model…
Helping small/medium
media companies use
technology to create
a profitable business
online.
Build innovative
applications that
combine journalism
and technology.

8. New Way of Conducting
Business
We are a TECHNOLOGY PARTNER…
…Revenue Sharing & Member Owned

9. The Media Cloud
Presentation
Analytics
Advertisement
System
Data
Mining
Community
Platform
DATABASE

10. Presentation
Capturing what is special
about the online medium
 Smart Personalization
 Publishing on new
mediums, smart phones,
e-book readers, etc
 Allowing outside
developers to utilize
content through API's

11. Smart Analytic
Measurement of progress…
…better user engagement

12. Community Platform
“We have to realize that The Times isn't something we
produce only for our readers but with our readers.” Gerry
Marzorati, the editor of the Times Magazine
The community platform is a richer, more collaborative,
more social interactive that fosters a vibrant community.

13. Advertisement System
 Targeted Marketing
 Diverse Market
 Economies of Scale

14. Data Mining
 Searching archives &
related content
 Sentiment analysis
 News becomes well
structured knowledge