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MARKETING & PR FOR STARTUPS
EMAIL MARKETING
How do I get users to sign up for my mailing list?
!
•Start by scraping you inbox. Your friends will forgive
you + they can always unsubscribe.
•Grow your user base through strategic partnerships,
events and sweepstakes!
!
What kind of content should I send?
!
• Don’t always sell, sell, sell; also send emails that are
100% value-add
•Repurposed content from your blog or exclusive content

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MARKETING & PR FOR STARTUPS EMAIL MARKETING How do I get users to sign up for my mailing list? ! •Start by scraping you inbox. Your friends will forgive you + they can always unsubscribe. •Grow your user base through strategic partnerships, events and sweepstakes! ! What kind of content should I send? ! • Don’t always sell, sell, sell; also send emails that are 100% value-add •Repurposed content from your blog or exclusive content

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