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MARKETING & PR FOR STARTUPS
CONTENT MARKETING
• Content marketing is a cost
effective, smart and
scalable way to acquire
customers
• Content should include
educational, analytical
industry-related blog posts
mixed with fun, viral content
like infographics
• Content marketing should be
authentic and show your
company’s culture (culture
marketing)

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MARKETING & PR FOR STARTUPS CONTENT MARKETING • Content marketing is a cost effective, smart and scalable way to acquire customers • Content should include educational, analytical industry-related blog posts mixed with fun, viral content like infographics • Content marketing should be authentic and show your company’s culture (culture marketing)

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