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MARKETING & PR FOR STARTUPS
PRODUCT AS MARKETING!
• Hotmail’s growth was almost entirely due to a “Get your free email at Hotmail”
sentence at the bottom of every email.
!
• Airbnb reverse-engineered Craigslist to let users post listings automatically despite
no public Craigslist API.
!
• Allowing users to embed videos was key to the success of YouTube and Vimeo.
!
• Slideshare included a plain-text link in their embed code, driving traffic back to
their site to get an SEO boost to boot.
!
• Dropbox incentivized referrals by giving free extra storage space – a strategy they
claim accounted for 60% of their growth.
Source

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MARKETING & PR FOR STARTUPS PRODUCT AS MARKETING! • Hotmail’s growth was almost entirely due to a “Get your free email at Hotmail” sentence at the bottom of every email. ! • Airbnb reverse-engineered Craigslist to let users post listings automatically despite no public Craigslist API. ! • Allowing users to embed videos was key to the success of YouTube and Vimeo. ! • Slideshare included a plain-text link in their embed code, driving traffic back to their site to get an SEO boost to boot. ! • Dropbox incentivized referrals by giving free extra storage space – a strategy they claim accounted for 60% of their growth. Source

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