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24 bestest online marketing tips for global toy industries
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MARKETING & PR FOR STARTUPS
TIPS FOR YOU
-Don’t be afraid to ask questions. Is this on or off the record? What’s the story angle?
Do they require exclusivity?
!
-Don’t say “we have no competitors” -- choose your competitors are or the media will
choose for you.
!
- Put yourself in the mindset of the journalist. How will this story get them on
Techmeme or featured by their editors? Is it like stories the journalist has
written before?
!
-Be good to the journalist. Don’t just hit them up when you need them. They want
your scoops, tips, etc. since you’re on the ground in the midst of it all.

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MARKETING & PR FOR STARTUPS TIPS FOR YOU -Don’t be afraid to ask questions. Is this on or off the record? What’s the story angle? Do they require exclusivity? ! -Don’t say “we have no competitors” -- choose your competitors are or the media will choose for you. ! - Put yourself in the mindset of the journalist. How will this story get them on Techmeme or featured by their editors? Is it like stories the journalist has written before? ! -Be good to the journalist. Don’t just hit them up when you need them. They want your scoops, tips, etc. since you’re on the ground in the midst of it all.

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