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MARKETING & PR FOR STARTUPS
SHUTL
‣ Shutl, a venture capital-backed UK startup
that delivers goods purchased online with
haste, has sent a letter to Usain Bolt, whom I
trust does not need an introduction.
!
‣ In it, the company promises the man 1
percent equity in the venture and “all the
McNuggets” he needs. In return, Bolt has to
spare up to 2 hours of time to help Shutl set
the world record for fastest delivery – again.

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MARKETING & PR FOR STARTUPS SHUTL ‣ Shutl, a venture capital-backed UK startup that delivers goods purchased online with haste, has sent a letter to Usain Bolt, whom I trust does not need an introduction. ! ‣ In it, the company promises the man 1 percent equity in the venture and “all the McNuggets” he needs. In return, Bolt has to spare up to 2 hours of time to help Shutl set the world record for fastest delivery – again.

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