How social media can be used for thought leadership. Outline of a presentation delivered at PR conferences in Singapore and Hong Kong

1. SOCIAL MEDIA
FOR THOUGHT
LEADERSHIP
SINGAPORE | July 2013Charlie Pownall | CPC & Associates
CPC&

2. ‘business jargon for an entity
that is recognized by peers
for having innovative ideas’
Wikipedia
CPC&
Thought huh?

3. • To build credibility
• To strengthen authority
• To change opinion
• To deepen relationships
• To generate leads
© 2015 CPC & Associates Ltd. All rights reserved 3
CPC&
Thought leadership goals

4. CPC&

5. CPC&

6. CPC&

7. CPC&

8. Focus Insight Value
Uniqueness Authenticity Commitment
© 2015 CPC & Associates Ltd. All rights reserved 8
CPC&
Thought leadership essentials

9. Understanding Relationships
Innovation Leads
© 2015 CPC & Associates Ltd. All rights reserved 9
CPC&
Social media opportunities

10. 10 thought
leadership
principles
for social media
CPC&

11. #1Compelling CPC&
11

12. #2Resonant CPC&
12

13. #3Timely CPC&
13

14. #4Accessible CPC&
14

15. #5Visible CPC&
15

16. #6Bite-sized CPC&
16

17. #7Distributed CPC&
17

18. #8Attributable CPC&
18

19. #9Participatory CPC&
19

20. #10Open CPC&
20

21. 1. Compelling
2. Resonant
3. Timely
4. Accessible
5. Visible
6. Bite-sized
7. Distributed
8. Attributable
9. Participatory
10. Open
© 2015 CPC & Associates Ltd. All rights reserved 21
CPC&
Recap: 10 principles

22. QUESTIONS?
COMMENTS?
CPC&
© 2015 CPC & Associates Ltd. All rights reserved 22

23. 23charliepownall.com© 2015 CPC & Associates Ltd. All rights reserved
THANK YOU.
@cpownall
+44 20 3856 3599
cp@charliepownall
charliepownall.com