SlideShare une entreprise Scribd logo
1  sur  11
Is Google Making Us Stupid?
By Nicholas G. Carr
Once I was a scuba diver in the sea of words. Now I
zip along the surface like a guy on a Jet Ski.“
A Presentation by Craig Betts
Nicholas G. Carr
http://www.nicholasgcarr.com/
http://www.colbertnation.com/the-colbert-report-
videos/185695/september-25-2008/nicholas-carr
Digital Enterprise : How to Reshape Your Business
for a Connected World (2001)
Does IT Matter? (2004)
The Big Switch: Rewiring the World, from Edison to
Google (2008)
Nick wrote the much-discussed article "Is Google Making Us
Stupid?," which appeared as the cover story of the Atlantic
Monthly's Ideas issue in the summer of 2008. He has also written
for the New York Times, Wired, the Guardian, the Financial Times,
Strategy & Business, Advertising Age, and many other periodicals.
He has written a personal blog, Rough Type, since 2005. In 2008,
he was named to the Encyclopaedia Britannica's editorial board of
advisors.
Marshall McLuhan- The medium is the
message
Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was
a Canadian educator, philosopher, and scholar — a professor of English
literature, a literary critic, a rhetorician, and a communication theorist.
McLuhan's work is viewed as one of the cornerstones of the study of media
theory.
McLuhan is known for the expressions "the medium is the message" and
"global village". McLuhan was a fixture in media discourse from the late 1960s
to his death and he continues to be an influential and controversial figure.
More than ten years after his death he was named the "patron saint"
of Wired magazine.
........As the media theorist Marshall McLuhan pointed out in
the 1960s, media are not just passive channels of
information. They supply the stuff of thought, but they also
shape the process of thought. And what the Net seems to be
doing is chipping away my capacity for concentration and
contemplation. My mind now expects to take in information
the way the Net distributes it: in a swiftly moving stream of
particles.
Rough Type
Banished
JUNE 24, 2009
Do not ask for whom the Google tolls. It tolls for me.
I woke up this morning to discover that I no longer exist. The
entire contents of this blog has been erased from Google's
index. Every post. Every last bon mot. Gone. Without a trace.
Here, by way of illustration, is what you'll get if you google the
word "google" and restrict the search to the roughtype.com
domain:
Now I know how Adam and Eve felt after God kicked their sorry
asses out of Eden.
I'm on my knees. Please, Google, I beg of you, let me back into
the promised land. I swear I'll never use Bing again.
UPDATE: I'm unbanished. See comments for details.
Posted by nick at June
The main thrust of the Article
The more they use the Web, the more they have to fight to stay focused on
long pieces of writing. Some of the bloggers I follow have also begun
mentioning the phenomenon. Scott Karp, who writes a blog about online
media, recently confessed that he has stopped reading books altogether. “I
was a lit major in college, and used to be [a] voracious book reader,” he
wrote. “What happened?” He speculates on the answer: “What if I do all my
reading on the web not so much because the way I read has changed, i.e.
I’m just seeking convenience, but because the way I THINK has changed?”
A cyber briefing paper
information behaviour of
the researcher of the future
11 January 2008-
University College London
http://www.bl.uk/news/pdf/googlegen.pdf
What is the “google generation”?
The `Google generation’ is a popular phrase that
refers to a generation of young people, born after
1993, that is growing up in a world dominated by the
internet.
Most students entering our colleges and universities today
are younger than the microcomputer, are more comfortable
working on a keyboard than writing in a spiral notebook, and
are happier reading from a computer screen than from paper
in hand. Constant connectivity – being in touch with friends
and family at any time and from any place – is of utmost
importance 1
According to Wikipedia, the phrase has entered
popular usage as “a shorthand way of referring to a
generation whose first port of call for knowledge is the
internet and a search engine, Google being the most
popular”. This is offered in contrast to earlier
generations who “gained their knowledge through books and
conventional libraries”.
Our verdict: A qualified yes, but text is still important. As
technologies improve and costs fall, we expect to see
video links beginning to replace text in the social
networking context. However, for library interfaces, there
is evidence that multimedia can quickly lose its appeal,
providing short-term novelty.
They have zero tolerance for delay and their information
needs must be fulfilled immediately?
Our verdict: No. We feel that this is a truism of our time
and there is no hard evidence to suggest that young
people are more impatient in this regard. All we can do is
repeat the obvious: that older age groups have memories that
pre-date digital media experiences: the younger
generation does not.
They prefer visual information over text?
Our verdict: On balance, we think this is a myth.
Research in the specific context of the information
resources that children prefer and value in a secondary
school setting shows that teachers, relatives and
textbooks are consistently valued above the internet.
We feel this statement has more to do with social
networking sub-culture and teenagers’ naturally
rebellious tendencies. Its specific application to the
world of education and libraries is pretty questionable.
They need to feel constantly connected to the web*
Our verdict: We do not believe that this is a specific
Google generation trait. Recent research by Ofcom21
shows that the over-65s spend four hours a week longer
online than 18-24s. We suspect that factors specific to
the individual, personality and background, are much
more significant than generation.
They find their peers more credible as
information sources than authority figures?
Our verdict: This is a myth. CYBER deep log studies
show that, from undergraduates to professors, people
exhibit a strong tendency towards shallow, horizontal,
`flicking’ behaviour in digital libraries. Power browsing
and viewing appear to be the norm for all. The popularity
of abstracts among older researchers rather gives the
game away. Society is dumbing down.
http://www.bl.uk/news/pdf/googlegen.pdf
They prefer quick information in the form
of easy digested chunks, rather than full
text?
Is Google making us stupid?
Or maybe lazy?

Contenu connexe

Dernier

What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demoHarshalMandlekar2
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 

Dernier (20)

What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 

En vedette

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

En vedette (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

Is Google Making Us Stupid?

  • 1. Is Google Making Us Stupid? By Nicholas G. Carr Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.“ A Presentation by Craig Betts
  • 2. Nicholas G. Carr http://www.nicholasgcarr.com/ http://www.colbertnation.com/the-colbert-report- videos/185695/september-25-2008/nicholas-carr Digital Enterprise : How to Reshape Your Business for a Connected World (2001) Does IT Matter? (2004) The Big Switch: Rewiring the World, from Edison to Google (2008) Nick wrote the much-discussed article "Is Google Making Us Stupid?," which appeared as the cover story of the Atlantic Monthly's Ideas issue in the summer of 2008. He has also written for the New York Times, Wired, the Guardian, the Financial Times, Strategy & Business, Advertising Age, and many other periodicals. He has written a personal blog, Rough Type, since 2005. In 2008, he was named to the Encyclopaedia Britannica's editorial board of advisors.
  • 3. Marshall McLuhan- The medium is the message Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for the expressions "the medium is the message" and "global village". McLuhan was a fixture in media discourse from the late 1960s to his death and he continues to be an influential and controversial figure. More than ten years after his death he was named the "patron saint" of Wired magazine. ........As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles.
  • 4. Rough Type Banished JUNE 24, 2009 Do not ask for whom the Google tolls. It tolls for me. I woke up this morning to discover that I no longer exist. The entire contents of this blog has been erased from Google's index. Every post. Every last bon mot. Gone. Without a trace. Here, by way of illustration, is what you'll get if you google the word "google" and restrict the search to the roughtype.com domain: Now I know how Adam and Eve felt after God kicked their sorry asses out of Eden. I'm on my knees. Please, Google, I beg of you, let me back into the promised land. I swear I'll never use Bing again. UPDATE: I'm unbanished. See comments for details. Posted by nick at June
  • 5. The main thrust of the Article The more they use the Web, the more they have to fight to stay focused on long pieces of writing. Some of the bloggers I follow have also begun mentioning the phenomenon. Scott Karp, who writes a blog about online media, recently confessed that he has stopped reading books altogether. “I was a lit major in college, and used to be [a] voracious book reader,” he wrote. “What happened?” He speculates on the answer: “What if I do all my reading on the web not so much because the way I read has changed, i.e. I’m just seeking convenience, but because the way I THINK has changed?”
  • 6. A cyber briefing paper information behaviour of the researcher of the future 11 January 2008- University College London http://www.bl.uk/news/pdf/googlegen.pdf
  • 7. What is the “google generation”? The `Google generation’ is a popular phrase that refers to a generation of young people, born after 1993, that is growing up in a world dominated by the internet. Most students entering our colleges and universities today are younger than the microcomputer, are more comfortable working on a keyboard than writing in a spiral notebook, and are happier reading from a computer screen than from paper in hand. Constant connectivity – being in touch with friends and family at any time and from any place – is of utmost importance 1 According to Wikipedia, the phrase has entered popular usage as “a shorthand way of referring to a generation whose first port of call for knowledge is the internet and a search engine, Google being the most popular”. This is offered in contrast to earlier generations who “gained their knowledge through books and conventional libraries”.
  • 8. Our verdict: A qualified yes, but text is still important. As technologies improve and costs fall, we expect to see video links beginning to replace text in the social networking context. However, for library interfaces, there is evidence that multimedia can quickly lose its appeal, providing short-term novelty. They have zero tolerance for delay and their information needs must be fulfilled immediately? Our verdict: No. We feel that this is a truism of our time and there is no hard evidence to suggest that young people are more impatient in this regard. All we can do is repeat the obvious: that older age groups have memories that pre-date digital media experiences: the younger generation does not. They prefer visual information over text?
  • 9. Our verdict: On balance, we think this is a myth. Research in the specific context of the information resources that children prefer and value in a secondary school setting shows that teachers, relatives and textbooks are consistently valued above the internet. We feel this statement has more to do with social networking sub-culture and teenagers’ naturally rebellious tendencies. Its specific application to the world of education and libraries is pretty questionable. They need to feel constantly connected to the web* Our verdict: We do not believe that this is a specific Google generation trait. Recent research by Ofcom21 shows that the over-65s spend four hours a week longer online than 18-24s. We suspect that factors specific to the individual, personality and background, are much more significant than generation. They find their peers more credible as information sources than authority figures?
  • 10. Our verdict: This is a myth. CYBER deep log studies show that, from undergraduates to professors, people exhibit a strong tendency towards shallow, horizontal, `flicking’ behaviour in digital libraries. Power browsing and viewing appear to be the norm for all. The popularity of abstracts among older researchers rather gives the game away. Society is dumbing down. http://www.bl.uk/news/pdf/googlegen.pdf They prefer quick information in the form of easy digested chunks, rather than full text?
  • 11. Is Google making us stupid? Or maybe lazy?