VML

Greater New York City Area, ny United States

Advertising / Marketing / PR

"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs Craig is obsessed with "how it works". There’s a phenomenon unfolding in the field of media, one that is twofold and partially out of our hands. As consumers have grown callused to the old-fashioned forms of advertising, they propose a challenge to the minds behind content. However, this trial is an opportunity to push the limits of what we perceive to be advertising, calling creativity to the forefront of the process with innovation at the heart of the operation. Agencies now must think beyond selling—they need to engage, and do so strategically. Craig Elimeliah is one of those pioneers that...