From mwabu.com

2. Mwabu is an educational technology
company focused on Africa.
We sell world class products to teachers,
schools, parents, NGOs, donors and
governments.
We are a fast growing EdTech company in the
fastest growing education market on the planet.
We have hired a highly experienced team who
has built and sold $100m+ companies.
We have already sold over 17,000 devices and
have had an impact on over 180,000 lives.
But this is just the beginning…
Our vision is to build a world leading
brand by reaching and changing the lives
of 100 million learners.
Overview

3. By 2030 Africa will be short of 2.1m teachers
0% improvement in literacy and numeracy
test scores in East Africa since 2010
39 million primary school children in Africa
have no access to education
* Source: http://www.uis.unesco.org/Education/Documents/fs27-2013-teachers-projections.pdf
Africa’s primary education system is fundamentally broken…
The problem we’re solving
… and with current demographic trends, there will be
far more children in Africa that need quality education

4. What we do
We offer a full ecosystem of
educational products and
services into African markets
Core Services
We focus on curriculum
development, assessments, data
and analysis in order to create the
optimum Mwabu learner.
Devices and Hardware
This is the current method by
which all of our services are
accessed but will phase out
over time.
Academy
Continued training in the Mwabu
pedagogy for teachers, advisors
and trainers.
Programme
Delivering impactful change
management services
throughout Africa.

5. Why we do this
Learner First
Be Accountable
To Inspire
Be Inclusive
Our ValuesOur vision is for school pupils across
Africa to benefit from a quality
education, equipping them to access
new opportunities and drive forward
the development of the continent.
Our mission is to bring talent, teacher
and technology together across
Africa to make education so good
that all learners can contribute to and
benefit from a new future for them
and their continent.
Our ambition is to reach
100 million learners.

6. Where we are today: ready to expand
International Press Educational PressGovernment Partnerships NGO Partnerships Strategic Partnerships

7. By 2020, more than half of African households will have discretionary spending power
• 7/10 of the fastest growing
economies in the world
• By 2020, consumer
spending is expected to
reach $1.4 trillion
• Expanding middle class
Market opportunity

8. Urban African households spend more
on education than anything else
* Source: McKinsey Global Institute
Market opportunity

9. * Source: I-Dev International
Technology provides a tailwind to capture this opportunity
Market opportunity
Smartphone penetration is growing exponentially
• The $4 smartphone has just been launched.
• 50% of Africans will own a smartphone by 2020
Educational tablet initiatives booming in the region
• 1.4 million children in Liberia continued learning through the Ebola crisis
with low-cost tablets
• South Africa’s richest province, Gauteng, will invest R2 billion to deliver
tablets to all grade four to nine learners
Big data initiatives have launched across the continent
• IBM invested $60m in training African students on
big data analytics
Mobile payments have leapfrogged traditional payment methods
• 1/5 Africans (200m + people) use mobile payments systems
• Over 40% of Kenya’ GDP goes through mobile payments (m-pesa)

10. Our business

11. Mwabu sales channels
eLearning
Consumer Schools & Teachers
Bespoke Content
Development & Distribution
Major Projects
Today we sell tablets and peripherals with
education, conservation and health content
to parents and teachers.
NEW: In 2017, we’ll also have a mobile offer
to access a wider market
We create bespoke eLearning content
for third parties.
We focus on African-centred education,
conservation, financial and health
related content.
We run projects in conjunction with major
donors and bilateral agencies
such as USAID and DfID, and UNICEF.
Usually this involves deploying our tablet-
solution into hard-to-reach environments.
Today we sell tablets and peripherals to
schools with services to support
implementation.
NEW: In 2017, we’ll also have a
mobile offer for teachers
and data analytics

12. Today, our solution is based around
our tablets.
An African-designed product, in local
African languages, with proven
pedagogical effectiveness [1]
The Mwabu educational tablet includes:
• 5,000 lesson plans, 2,500 interactive
activities, 300,000 localised digital assets
preloaded on to the device
• English plus 8 Zambian languages
• Local curriculum
• Award-winning interface and analytics
• Reading schemes and e-books
• Dictionary, encyclopaedia and office apps
• Revision and past papers
• Teacher training courses
[1] See UNICEF report on Mwabu M&E
What we currently sell

13. The lessons follow a local African story. The curriculum is designed to guide
teachers, irrespective of their level of training or experience, in delivering learner
centered-education.
What does it look like?
Student exercise
Teaching principles
Local language exercise
Teacher training module

14. Where are we currently expanding to?
Our current (tablet-based) business expansion plans are to replicate the Zambian market
success in Kenya, Tanzania, South Africa, Lesotho, Botswana and Ghana*
• We have a proven, scalable and repeatable
model in Zambia (EBITDA positive in 2016)
• Brand development in South Africa & Kenya
• We have a mature list of opportunities in
each of the new territories and several for
beyond
• The ‘recipe’ for country expansion is
understood and is at present being tested
• The sales strategy is in place and being
refined for:
• independent teachers
• home learners
• schools with a subscription model
• kiosks
* Countries have been selected after first round analysis and may change upon further research.

15. Who are our competitors?
Programme Competitors Academy Competitors Devices & Hardware
Competitors

16. • African centred
• Born and proven in Zambia
• Translated into local languages
• Award-winning curriculum model
• Whole-school solution
• Proven impact
What makes us different and better?

17. We can do so much more

18. With smartphones and data, we believe there’s
a much bigger audience to reach
Number of people
Income
Current addressable
market using tablets
Wider market
addressable with
new additional
mobile offering
We’re going to be a
teacher to learners
across Africa
We’re going to develop
teachers across the
continent
We’re going to collect
the definitive data set
on teaching and
learning in Africa
>$100
per day
<$1
per day

19. Our education solution will work
on tablets and mobiles
It will be built using adaptive AI to
provide the best learning experience
It will be designed from the bottom-up
to scale
It will capture formative and
summative data from home and school
Introducing Mwabu’s mobile strategy

20. Social impact
• We’re going to improve education
for learners
• We’re going to support and
develop teachers
• We’re going to collect the definitive
data set on education in Africa

21. * Source: iSchool monitoring and evaluation report 2015
SocialPedagogical
ChildTeacher
Less teacher absenteeism Improved motivation and attendance
Well-resourced learning environment
- Literacy improved
threefold
- Numeracy
improved across
broad set of
sub-tasks
- UNICEF adopts
Mwabu for broad
Zambia rollout
Holistic impact reported by UNICEF

22. •Individual earnings increase by 10% for each year of school
completed and productivity by 10-30%
Earnings &
Productivity
•Countries that raise literacy rates by 20-30% have seen increases
in GDP of 8-16%
Economic Growth
•There would be a 12% drop in global poverty if all students in
low-income countries left school with basic reading skills
Poverty Reduction
•Primary education makes people 1.5 times more likely to
support democracy
Citizenship
* Source: http://50.usaid.gov/wp-content/uploads/2011/12/learningsq.pdf
Why does education matter?

23. Thank you!
For the first time in
history we can completely
change the way that
education is done in Africa