Marketing has evolved- from linear to exponential.
With the phenomenal opportunities that the digital medium provides and the rise of what is called the Social Media.
In part 2 of this 3 series presentation, we take a sneak peek into the DNA of micro-influence with some original real life examples
4. …that communication and
influence cannot be controlled
anymore
… control has shifted out of brands.
… their advertising campaigns, celebrity
endorsers and crafted testimonials are
not cutting it anymore …
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23. Direct opportunity Total followers in
to influence 403 153 days 1462
Effective Average follower
Opportunity to adoption per day 9
influence 7,261,500
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30. Next gen On the move
online
opportunities opportunities to opportunities
to influence
influence
to influence
My network is more powerful
than Google
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31. Q: So what do they talk
about?
A: Quite likely, about you, your
brands, your company or
your employees.
.
Q: But who is listening to
them?
A: Quite likely, your
stakeholders.
Q: But isn’t this in Britain?
A: Yes. It might be bigger in
your country. Just check.
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35. The
spark
The
backlash
Business
moving to
competitors
Backlash
continues.
Discussion
spreads
conversations impact predispositions
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36. Reconstructing conversation thread
• Facebook status message: “$50 to change an MX
record. Just to change one line in DNS. What a rip
off. Shame on you X Brand”
• Sparks fly in network : “what a scam”…Backlash
spreads within the network
• References to competitors: “you should
immediately transfer to Y Brand or someone”
(some more references to competitor brands)
• Brand bashing continues. At least 5 actively vocal
people will probably not choose or recommend
this brand
– And each have 100+ people who view this communication
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37. and this is not just about tech
almost 25% research online before buying a
shampoo
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microinfluencer.comhttp://online.wsj.com/article/SB123144483005365353.html?mod=dist_smartbrief#NOTE
39. Weirdo Grammatically
Cam Whore? Or
imitating challenged nerd?
Or serious
video lifestream
Jesus? Or
enthusiast?
tech review
Popular Fashion
podcaster? blogger?
…who do you see?
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40. they create, engage, opinionate
and collaborate crowddive.com
microinfluencer.com
41. and extend their virtual circle of
influence in the real world
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42. in more ways than one
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45. Part 3 of this presentation
series covers
Reality Check- Do you really have
the influence?
CrowdDIve
return on engagement™ crowddive.com
microinfluencer.com
46. This presentation series
• Is in a series format to enhance your experience-
you would not want a 100 slide presentation at a
stretch would you?
• Has real life examples from photos uploaded online
or real conversations online
• Though this is made for web and the fonts are
large, suggested viewing in full screen
• Is created and distributed by CrowdDive.com
dare@crowddive.com
– You can contact them at idare
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47. About CrowdDIve
• CrowdDIve is not just a company
• It is a consortium
– Of people associated with new media
– Of bloggers, communities, forums and collaborative platforms
– Of developers, web artists, content creators, marketers and people
• The consortium and CrowdDIve work together for the first
time to bring a relevant and cutting edge solution for brands
• If you are any of the above OR a brand that wants to use the
new collaborative web or just wondering what the f87k is this
all about, e-mail us
dare@crowddive.com
idare
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48. Credits
Photo/source Attribution :
•
http://chasingthestorm.com
–
http://web20asia.com/
–
– http://www.flickr.com/photos/luc/2177675136/sizes/o
– http://www.flickr.com/photos/luc/2177675136/sizes/o/
– http://www.flickr.com/photos/luc/1659321885/sizes/s/in/set-72157605210232207/
– http://www.flickr.com/photos/anniemole/85515856/sizes/m
– http://www.edelman.com/news/showone.asp?id=175
– http://www.flickr.com/photos/roebot/2457396668/
– http://www.onalytica.com/blog/2007/07/measuring-influence-pr-blogs-part-i.html
– http://www.flickr.com/photos/8777152@N05/1462766121/sizes/o/
– http://www.flickr.com/photos/68408985@N00/351767822/sizes/o/
– http://www.flickr.com/photos/joelogon/866701286/sizes/o/
– http://www.flickr.com/photos/fabya9/474617955/sizes/m/in/set-72157600140809035/
– http://ai.arizona.edu/research/bioportal/index.htm
– http://www.orgnet.com/contagion.html
– http://mrjavo.com/how-to-boost-your-blog-by-holding-a-contest/
– North American Technographics- Media and marketing online survey 2008
– Forrester
– Universal McCann 2008
– http://dearjanesample.wordpress.com/2008/05/19/fun-with-brands/
– online.wsj.com/article/SB123144483005365353.html?mod=dist_smartbrief#NOTE
Please let us know if we missed some attributions- we will promptly add
•
“MicroInfluencer” and “Return on engagement” are registered trademarks
•
• This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 Singapore License. To view a copy
of this license, visit http://creativecommons.org/licenses/by-nc/3.0/sg/ or send a letter to Creative Commons, 171
Second Street, Suite 300, San Francisco, California, 94105, USA.
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49. CrowdDIve
return on engagement™
Conversation
marketing
Your
Digital
brand Engagement
Content
Marketing
Influence
mapping
Social media
RoI & Analytics
crowddive.com
iDare @ crowddive.com
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