Insights on making prize challenges more effective and avoiding rookie mistakes.

1. 9 ways to ruin
your open innovation
challenge
presented by
CSW Global 2019

2. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Aurelie Wen
Managing Partner
Agorize
600 challenges for 250 companies
5 million innovators
185 countries
Hi!

3. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
9 ways to ruin
your open innovation
challenge

4. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
We’ve all been there.
What’s the fun in making no
mistakes? :)
Disclaimer

5. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#1
Launching a challenge
for the sake of it

6. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#1 Launching a challenge for the sake of it
Ask yourselves:
• Objectives?
• Target audience?
• Problem(s) to solve?
• Technologie(s) involved?

7. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#2
Figuring out the rules
as you go

8. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#2 Figuring out the rules as you go
Be transparent about:
• Expected deliverables
• Judging criteria
• Timeline
• Intellectual property

9. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#3
Going easy when recruiting
participants

10. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#3 Going easy when recruiting participants
It takes a village
• Emailing, cold calling
• Partnerships universities, incubators, accelerators
• Social media, ads, PR
• Live presentations and workshops

11. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#4
Setting high barriers to entry

12. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#4 Setting high barriers to entry
Less is more
• Open to all kinds of profiles
• Broad geographical scope
• Gradually increase complexity of
deliverables

13. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#5
Keeping the IP
to yourselves

14. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#5 Keeping the IP to yourselves
Know your options:
• IP kept by participants
• IP shared with sponsor
• Exclusive purchase of rights by sponsor
• The exception of internal challenges

15. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#6
Picking the wrong
judges and mentors

16. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#6 Picking the wrong judges and mentors
Balance of profiles is key
• Dreamers
• Realists
• Analysts

17. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#7
Making it all about competition

18. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#7 Making it all about competition
What participants look for:
• Opportunity to grow
• Meet inspiring people
• Solve issues, change the world
• Be rewarded

19. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#8
Offering unfit prizes

20. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#8 Offering unfit prizes
Prizes impact the number & type of
participants
• Min. $10k for first prize
• Perks: experience, devices, recognition
• Job/partnership opportunities

21. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#9
Neglecting the timing

22. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#9 Neglecting the timing
• ~4 weeks of preparation
• ~8 weeks of promotion
• Prime launch times: January / September
• Avoid Summer for launch or finales

23. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Be open
topic, participants, scope
Be organized
4 weeks to prepare, 8 weeks to promote
Be generous
judges, mentors, prizes, learning
To sum up

24. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
★ Bonus ★

25. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Check-lists
Hundreds of tips
Real use cases
eBook

26. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
1.
TARGETS
 Students
 Coders
 Startups
 Your
Employees
 Public
 Other
2.
JURY, MENTORS
 Your Employees
 Executives
 Experts
 Consultants
 Entrepreneurs
 Public
 Other
3.
DELIVERABLES
 Ideas, Concepts
 Usage Scenarios
 Prototypes
 Applications
 Proof of Concept
 Turnkey offers
 Other
4.
PARTNERS
 Universities
 Incubators
 Accelerators
 Tech companies
 Consulting firms
 Institutions
 Other
5.
FORMAT
 Demo Day
 24h Hackathon
 48h Hackathon
 Online Hackathon
 Online-to-Offline
Hackathon
 Other
Cheat-sheet to build your challenge

27. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
FIND
SUPPORT
IDENTIFY
DECISION-MAKERS
PRESENT
A SOLID BRIEF
BE CONVINCED
& CONVINCING
THINK ABOUT THE
AFTER-CHALLENGE
Convince your stakeholders

28. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Aurelie Wen
Managing Partner
aurelie@agorize.com
Thank you!

29. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
What is

30. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
… by providing
PLATFORM COMMUNITIES SUPPORT
+ +
Agorize is the leading platform for
open innovation challenges.
We connect organizations with a global
community of 5 million innovators.
Because the best ideas can come from
anywhere.

31. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Today, Agorize is:
8 YEARS OF HISTORY
100 EMPLOYEES
250 CLIENTS
600 CHALLENGES
5M INNOVATORS
185 COUNTRIES
MULTI-AWARD WINNER
RECOGNIZED INVESTORS
$20M
Montreal
Paris
Stuttgart
Hong Kong
Singapore
Tokyo
6 OFFICES

32. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
250 clients
INDUSTRY
BANKING & INSURANCE
NEW TECHNOLOGIES
MOBILITY
ENERGY
IT / TELCOS
COSMETICS / LUXURY
INSTITUTIONS
MEDIA
CONSTRUCTION & HOMES
CONSULTING & LEGAL
HEALTH
RETAIL

33. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Our markets
Large-scale initiatives
Collaborative marketing
Shifting brand image
Talent acquisition
Talent retention
Change management
Crowdsource
solutions
Culture of
innovation
Find the right
startups
Innovation
Marketing &
Communication
Talent

34. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
STUDENT
CHALLENGE
STARTUP
CHALLENGE
ONLINE
HACKATHON
EMPLOYEE
CHALLENGE
CLIENT/SUPPLIER
CHALLENGE
Omnichannel innovation platform
Open InnovationInternal Collaborative

35. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
We provide turnkey challenges
PLATFORM COMMUNITIES SUPPORT
+ +

36. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Platform
Integrated with
Watch the Agorize admin interface HERE
Watch the Agorize participant interface HEREMore info on our platform HERE

37. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
A unique network of 5 million innovators
3,000,000 STUDENTS 1,000,000 IT PROFILES
400,000 STARTUPS 800,000 EMPLOYEES

38. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
www.business.agorize.com
Agorize North America – 201 rue Notre Dame O, Suite 500, H2Y1T4 Montreal, QC, Canada