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INVESTING
WITHIN THE
CROWD-ECONOMY
ALESSANDRO M.
LERRO
Bruxelles, October 2015
EUROPE
WHERE DO I PUT MY MONEY ?
©2013 A.M. Lerro
CHANGE
©2014A.M.Lerro
SHARING ECONOMY
©2014A.M.Lerro
CROWD ECONOMY
©2014 Epi Ludvik
CROWD FUNDING
©2013 A.M. Lerro
CROWD-SOCIAL
INNOVATION
©2013 A.M. Lerro
TOTALFUNDINGVOLUME
2015
est.
2014
2013
2012
2015 $ 34,4 B
2014 $ 16,2 B
2013 $ 6,1 B
2012 $ 2,7 B Source: Massolution 2015...
$ 3,40 B
$ 9,46 B
$ 3,62 B
$57,2M
$12M
$43,2M
Source:
GLOBAL FUNDING VOLUME 2014
©2014A.M.Lerro
P2P
LENDING DONATION
REWARD
EQUITY
©2014A.M.Lerro
P2P
LENDING
EQUITY
©2014A.M.Lerro
CROWD-INVESTMENT
©2014A.M.Lerro
0
2000
4000
6000
8000
10000
12000
Lending Donation Reward Equity Royalty Hybrid
Series1
$273M
$1,11B$1,33B
$1,94B
$11,08B
...
EQUITY PLATFORMS
STRATEGY
BENCHMARKS
VOLUMES
RESULTS
PROBLEMS
©2013 A.M. Lerro
AT LEAST
TOPICS
INVESTORS
TARGET COMPANY
INFORMATION
BUSINESS MODEL
OFFERING LENGHT
VERTICALITY
CROSSBORDER
©2013 A.M. Ler...
INVESTORS
©2013 A.M. Lerro
INVESTORS
AVERAGE INVESTMENT
retail investors
angel investors
©2013 A.M. Lerro
SAVE TIME AND MONEY
SYNDICATE & LEVERAGE
EXTEND NETWORKS
REDUCE RISKS
HOW TO INVOLVE THEM?
ARE THEY REALLY USEFUL?
WHAT’S ...
TARGET COMPANY
©2013 A.M. Lerro
TARGET COMPANY
Business model to be validated
Immature technology
Too early stage
No proof of concept
©2013 A.M. Lerro
GOVERNMENTS
LOVE START-UPS
BUT INVESTORS
LOVE PROFITS
©2013 A.M. Lerro
Rate of new entrepreneurs – Opportunity share – Startup
©2013 A.M. Lerro
2014
2015
+ 37%
+86%
$6,9BL
Source: Clipperton Finance - Digimind
©2014A.M.Lerro
©2013 A.M. Lerro
©2013 A.M. Lerro
©2013 A.M. Lerro
©2013 A.M. Lerro
INFORMATION
©2013 A.M. Lerro
INFORMATION
©2013 A.M. Lerro
Articles of
Incorporation
Shareholders Agreements
Captable
Capital
increase
resolution
Licenses and
authorizations
Intelle...
ENGAGE
THE
CROWD
©2013 A.M. Lerro
STRATEGIC
MARKET
POSITION
COMPETITIVE
POSITION
OPPORTUNITIES
AND THREATS
FINANCIAL
FINANCIAL
STATEMENTS
ASSETS &
LIABILITI...
BUSINESS MODEL
©2013 A.M. Lerro
BUSINESS MODEL
©2013 A.M. Lerro
RENEWABLEENERGY
PAID BY GOV.
RETURN > 20%
SAFE INVESTMENT ©2013 A.M. Lerro
No banks or
better leverage
Increase
profitability
Involve local
communities
PROJECT FINANCING
OFFERING LENGHT
OFFERING LENGHT
2MONTHS+
HAVENOSENSE
Peak Investment Times:
first day and last three days
VERTICALITY
©2013 A.M. Lerro
VERTICALITYENERGY
BIOTECH
REALEST.
SOCIAL
COMPUTER
©2013 A.M. Lerro
PLATFORMS INVOLVED IN LIFESCIENCE
SOURCE: © BIOCOM AG 2015©2013 A.M. Lerro
LIFESCIENCE
CAMPAIGNS IN EU
47 CAMPAIGNS € 550.000 AVERAGE DEAL
SOURCE: © BIOCOM AG 2015
CROSSBORDER©2013 A.M. Lerro
CROSS-BORDER
WEB = SCALABILITY©2013 A.M. Lerro
- 50 U.S. residents sollicited
- 20,000$ investments accepted (3 non accredited investors)
- “CEASE and DESIST”order for R...
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Alessandro Lerro - Investing Within The Crowd Economy
Alessandro Lerro - Investing Within The Crowd Economy
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Alessandro Lerro - Investing Within The Crowd Economy

  1. 1. INVESTING WITHIN THE CROWD-ECONOMY ALESSANDRO M. LERRO Bruxelles, October 2015 EUROPE
  2. 2. WHERE DO I PUT MY MONEY ? ©2013 A.M. Lerro
  3. 3. CHANGE ©2014A.M.Lerro
  4. 4. SHARING ECONOMY ©2014A.M.Lerro
  5. 5. CROWD ECONOMY ©2014 Epi Ludvik
  6. 6. CROWD FUNDING ©2013 A.M. Lerro
  7. 7. CROWD-SOCIAL INNOVATION ©2013 A.M. Lerro
  8. 8. TOTALFUNDINGVOLUME 2015 est. 2014 2013 2012 2015 $ 34,4 B 2014 $ 16,2 B 2013 $ 6,1 B 2012 $ 2,7 B Source: Massolution 2015 CF ©2014A.M.Lerro
  9. 9. $ 3,40 B $ 9,46 B $ 3,62 B $57,2M $12M $43,2M Source: GLOBAL FUNDING VOLUME 2014 ©2014A.M.Lerro
  10. 10. P2P LENDING DONATION REWARD EQUITY ©2014A.M.Lerro
  11. 11. P2P LENDING EQUITY ©2014A.M.Lerro CROWD-INVESTMENT ©2014A.M.Lerro
  12. 12. 0 2000 4000 6000 8000 10000 12000 Lending Donation Reward Equity Royalty Hybrid Series1 $273M $1,11B$1,33B $1,94B $11,08B $487M UNDINGVOLUMEBYMODELS Y 2014 Source: Massolution 2015 CF ©2014A.M.Lerro
  13. 13. EQUITY PLATFORMS STRATEGY BENCHMARKS VOLUMES RESULTS PROBLEMS ©2013 A.M. Lerro
  14. 14. AT LEAST TOPICS INVESTORS TARGET COMPANY INFORMATION BUSINESS MODEL OFFERING LENGHT VERTICALITY CROSSBORDER ©2013 A.M. Lerro
  15. 15. INVESTORS ©2013 A.M. Lerro
  16. 16. INVESTORS AVERAGE INVESTMENT retail investors angel investors ©2013 A.M. Lerro
  17. 17. SAVE TIME AND MONEY SYNDICATE & LEVERAGE EXTEND NETWORKS REDUCE RISKS HOW TO INVOLVE THEM? ARE THEY REALLY USEFUL? WHAT’S THE RATIO? RETAIL INVESTORS ANGEL INVESTORS ©2013 A.M. Lerro
  18. 18. TARGET COMPANY ©2013 A.M. Lerro
  19. 19. TARGET COMPANY Business model to be validated Immature technology Too early stage No proof of concept ©2013 A.M. Lerro
  20. 20. GOVERNMENTS LOVE START-UPS BUT INVESTORS LOVE PROFITS ©2013 A.M. Lerro
  21. 21. Rate of new entrepreneurs – Opportunity share – Startup ©2013 A.M. Lerro
  22. 22. 2014 2015 + 37% +86% $6,9BL Source: Clipperton Finance - Digimind ©2014A.M.Lerro
  23. 23. ©2013 A.M. Lerro
  24. 24. ©2013 A.M. Lerro
  25. 25. ©2013 A.M. Lerro
  26. 26. ©2013 A.M. Lerro
  27. 27. INFORMATION ©2013 A.M. Lerro
  28. 28. INFORMATION ©2013 A.M. Lerro
  29. 29. Articles of Incorporation Shareholders Agreements Captable Capital increase resolution Licenses and authorizations Intellectual Property STRATEGIC CONTRACTS DUEDILIGENCE Leadership, Management & Advisors Accounts & Financials Business plan Market & Competition Company evaluation Founders’ employmentSTATUTES ©2013 A.M. Lerro
  30. 30. ENGAGE THE CROWD ©2013 A.M. Lerro
  31. 31. STRATEGIC MARKET POSITION COMPETITIVE POSITION OPPORTUNITIES AND THREATS FINANCIAL FINANCIAL STATEMENTS ASSETS & LIABILITIES TAXES LEGAL LEASES INTELLECTUAL PROPERTY LAW SUITS EMPLOYEES CONTRACTS QUALITY COMPENSATION RETENTION SUPPLIERS CONTRACTS LIABILITIES OTHER SYSTEMS & TECHNOLOGY ENVIRONMENT CORPORATE SOCIAL RESPONSABILIT Y DUE DILIGENCE ©2014 A.M. Lerro
  32. 32. BUSINESS MODEL ©2013 A.M. Lerro
  33. 33. BUSINESS MODEL ©2013 A.M. Lerro
  34. 34. RENEWABLEENERGY PAID BY GOV. RETURN > 20% SAFE INVESTMENT ©2013 A.M. Lerro
  35. 35. No banks or better leverage Increase profitability Involve local communities PROJECT FINANCING
  36. 36. OFFERING LENGHT
  37. 37. OFFERING LENGHT 2MONTHS+ HAVENOSENSE Peak Investment Times: first day and last three days
  38. 38. VERTICALITY ©2013 A.M. Lerro
  39. 39. VERTICALITYENERGY BIOTECH REALEST. SOCIAL COMPUTER ©2013 A.M. Lerro
  40. 40. PLATFORMS INVOLVED IN LIFESCIENCE SOURCE: © BIOCOM AG 2015©2013 A.M. Lerro
  41. 41. LIFESCIENCE CAMPAIGNS IN EU 47 CAMPAIGNS € 550.000 AVERAGE DEAL SOURCE: © BIOCOM AG 2015
  42. 42. CROSSBORDER©2013 A.M. Lerro
  43. 43. CROSS-BORDER WEB = SCALABILITY©2013 A.M. Lerro
  44. 44. - 50 U.S. residents sollicited - 20,000$ investments accepted (3 non accredited investors) - “CEASE and DESIST”order for Reg. D violation - 25,000$ fine EUROPE: MIFID EXEMPTIONS DON’T ADMIT EU PASSPORT US: FOREIGN INVESTORS ACCEPTED ONLY UNDER REG. S ©2013 A.M. Lerro
  45. 45. alessandrolerro
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    Dec. 22, 2017
  • RobertBloom

    May. 26, 2016

Alessandro Lerro's #CSWEurope15 Presentation - Investing Within The Crowd Economy

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