Stories of brands, such as Deloitte, Nestle, and Akzo Nobel, that have employed crowdsourcing in their core activities and introduced this disruptive model to their company’s DNA. By Jan Kasprzycki-Rosikon, MillionYou. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

1. DISRUPTING THE SYSTEM
From Hiring Talent through Marketing Products and CSR
to Entering New Markets
Jan Kasprzycki-Rosikoń
Managing Director, MillionYou

2. Crowdsourcing Week 2013 in Warsaw

4. Consumer Business
Coca-Cola, Mentos, Nestlé,
BIC, Foxy, Akzo Nobel,
PepsiCo.
Financial & Insurance
Services
Citibank, National Bank of Poland,
Santander Group, Liberty Direct.
Infrastructure,
Transport & Real Estate
Trakcja PRKI, Polish Airlines, National
Rail.
Technology, Media &
Telecommunications
Samsung, Nokia, Netia, Ringier
Axel Springer, Nikon.
Life Science &
Healthcare
USP Zdrowie, Medicover.
Energy & Resources
PGE
(largest power producer & supplier
in Poland).
Public Sector
City Council of Warsaw, National
Museum in Warsaw, POLIN Museum
of the History of Polish Jews.

5. PHASE I:
CONCEPT
DEVELOPMENT
PHASE II:
COMMUNITY
BUILDING
PHASE III:
CHALLENGE
DESIGN
PHASE IV:
IDEA
GENERATION
PHASE V:
SOLUTION
ANALYSIS
PHASE VI:
APPLICATION
OF GENERATED
SOLUTIONS

8. CROWDSOURCING TALENTS
An alternative way to recruit and hire talented people

10. EMPLOYEE PARTICIPATION
Engaging employees in the company’s development

12. CONSUMER ACTIVATON
Re-imagining the R&D process

14. Creative Community
CREATIVE COMMUNITY
Generating authentic content with a creative crowd

16. CSR
CSR AT SCALE
AkzoNobel: Engaging crowds to bring real change

18. What have we achieved?
• Created a pool of talented people to work for us
• Engaged employees who are aware of the changes, and are
the co-authors of the solutions implemented
• Developed greater brand awareness and customer loyalty
• Received authentic and fresh content to promote our products
Engaged various groups to bring real change through CSR

20. Thank you. Let’s stay connected!
jan.rosikon@millionyou.com
www.millionyou.com
@millionyou