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ABOUT ME
Dan Stracey, Chief Inspiration Officer, Dub
@danstracey @dub_research
OUR WORK AT DUB
OUR CLIENTS
ROBERT CIALDINI PhD
Regents' Professor Emeritus of Psychology and Marketing
Arizona State University
WE’RE ALL IN SALES
CIALDINI’S 6 PRINCIPLES
The foot in the door (escalate request)
The door in the foot (scale down request)
Reciprocation (g...
BENEFITS
Manage bias
and effects
to your
advantage
Enrich
quality of
feedback
Increase
participation
(and reduce
attrition...
#1 RECIPROCATION (THE GOLDEN RULE)
AND FOR YOU LOVELY PEOPLE…
ENHANCING ENGAGEMENT
Share and
share alike
Temper
client needs
with the
interest of
consumers
Create a
story that
everyone...
#2 COMMITMENT AND CONSISTENCY
FEELING CONFIDENT?
COMPLIANCE TO PROMOTE SAFETY
BOOSTING PARTICIPATION
Clearly state
engagement
‘rules’
Scale up
crowd
requests
Gain trust
before
making
larger
requests
R...
#3 CONSENSUS
AMAZON
POSITIVE MANAGEMENT OF BIAS
Call out
great
feedback
Reveal what
‘good’ looks
like
Segment and
separately
target
groups
Ign...
www.dubishere.com
Dan Stracey
Chief Inspiration Officer
T. +44 20 3515 3304
E. danstracey@dubishere.com
@danstracey
@dub_r...
Crowdsourcing Inspiration and Insights to Build Better Innovation
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Crowdsourcing Inspiration and Insights to Build Better Innovation by Daniel Stracey, Dub. Presented at Crowdsourcing Week Summit Geneva. For more information or to join the next event: http://crowdsourcingweek.com/

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Crowdsourcing Inspiration and Insights to Build Better Innovation

  1. 1. ABOUT ME Dan Stracey, Chief Inspiration Officer, Dub @danstracey @dub_research
  2. 2. OUR WORK AT DUB
  3. 3. OUR CLIENTS
  4. 4. ROBERT CIALDINI PhD Regents' Professor Emeritus of Psychology and Marketing Arizona State University
  5. 5. WE’RE ALL IN SALES
  6. 6. CIALDINI’S 6 PRINCIPLES The foot in the door (escalate request) The door in the foot (scale down request) Reciprocation (give first, people will give back) Authority Consistency (agree terms / requirements up front) Consensus
  7. 7. BENEFITS Manage bias and effects to your advantage Enrich quality of feedback Increase participation (and reduce attrition) Lower admin time and costs Experiment and have more fun
  8. 8. #1 RECIPROCATION (THE GOLDEN RULE)
  9. 9. AND FOR YOU LOVELY PEOPLE…
  10. 10. ENHANCING ENGAGEMENT Share and share alike Temper client needs with the interest of consumers Create a story that everyone will want to be part of Avoid making requests that you would feel uncomfortable about fulfilling Empower participants and cede control of the agenda
  11. 11. #2 COMMITMENT AND CONSISTENCY
  12. 12. FEELING CONFIDENT?
  13. 13. COMPLIANCE TO PROMOTE SAFETY
  14. 14. BOOSTING PARTICIPATION Clearly state engagement ‘rules’ Scale up crowd requests Gain trust before making larger requests Reward helpful behaviour Close the loop
  15. 15. #3 CONSENSUS
  16. 16. AMAZON
  17. 17. POSITIVE MANAGEMENT OF BIAS Call out great feedback Reveal what ‘good’ looks like Segment and separately target groups Ignore / avoid ‘crowd- pleasers’ Promote openness and honesty
  18. 18. www.dubishere.com Dan Stracey Chief Inspiration Officer T. +44 20 3515 3304 E. danstracey@dubishere.com @danstracey @dub_research www.dubishere.com
  • VivianMa2

    Jun. 3, 2015

Crowdsourcing Inspiration and Insights to Build Better Innovation by Daniel Stracey, Dub. Presented at Crowdsourcing Week Summit Geneva. For more information or to join the next event: http://crowdsourcingweek.com/

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