9. 100%Open 2015 9
Case Study – E.ON
1 June 2015
Home of the Future was a service innovation competition with 45,000 customers,
linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.
11. 100%Open 20151 June 2015 11
Advantages of customer co-creation
• Customers are diverse, talented and
already like you
• Relevant and easy to engage audience
• Customer Co-creation increases
involvement in your brand
• CC is fast and cost-effective
• You know whey they live!
15. 100%Open 20151 June 2015 15
100%Open Toolkit
3 Minute Joint Venture
We’ve already used two of the
100%Open tools.
The 3 Minute Joint Venture is
written up in our tool ‘Co-Creation
Techniques.’
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100%Open Toolkit example
Give|Get
Long-lasting partnerships are built
on mutually satisfactory Give|Get
balance. So we ask:
What are we going to Give? (e.g.
time/resource, licence fees, scale,
development, test marketing,
brand)
What are we going to Get? (e.g.
exclusivity,IP, concept
development funding, prototyping,
branding)
Repeat the exercise from a
potential partner’s point of view
and note differences.