SEO for Answers: Ranking #0

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Peter "Dr. Pete" Meyers

The document discusses Google's evolving approach to providing answers to user questions directly in search results through features like Knowledge Panels, Knowledge Graphs, and Featured Snippets. It notes how site content can be included in these answer features if it is highly relevant and ranked, and provides tips on keyword research and optimization to better target question-based queries and have content selected for the answer features.

SEOFORANSWERS
RANKING #0DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

THEGOODOLDDAYS

MODERNSEOREALITY

WAIT,ITGETSWORSE

MOREGLOOM&DOOM

IT’SHERESOMEWHERE

SOYLENTSERPISADS!

KNOWLEDGEGRAPH
ANSWERS, V1

KNOWLEDGEPANELS

KNOWLEDGEPANELS

KNOWLEDGECARDS

KNOWLEDGEPANELS

KNOWLEDGECARDS

KNOWLEDGEEXTREME

100PBOFANSWERS

MACHINECURATION
ANSWERS, V2

FEATUREDSNIPPETS

ANSWERSINTABLES

ANSWERSFROMLISTS

RELATEDQUESTIONS

ANYTHINGFAMILIAR?

NOWIN11MARKETS
h/t @sergey_alakov

ANSWERS MATTER
FACTS&DATA

ANSWERSAREEXPANDINGRAPIDLY

WHATBEATSFIRST?
#0

ZEROBEATSTHEFOLD

TWO-FOR-ONEBONUS
#0
#1

AREALSEOSHORTCUT
#2
#0

FEATUREDSNIPPETSBYRANKING

WHAT’STHERECORD?
#0

ONEFULLSERPJUMPED
#10

VOICESEARCH
ONLYRETURNS
ONEANSWER

http://mz.cm/sf2016-1
+114%CTRBOOST

http://mz.cm/sf2016-2
SNIPPET=40KCLICKS

YOUR CONTENT
YOURRULES

HEY,THAT’S
MYDATA!

HEY,THAT’S
MYDATA.

AFEWWEEKSLATER…

WAIT,IKNOWTHAT!

CHALLENGEACCEPTED

0/1COMBOUNLOCKED

TWOSTEPSTOFEATUREDSNIPPETS
RANKING
RELEVANCE

KEYWORDRESEARCH
FORQUESTIONS

“WHAT…?” QUESTIONS

WHATCANBEIMPLIED

“WTF…?” QUESTIONS
h/t @DeanCruddace

“HOW…?” QUESTIONS

“HOW…?” QUESTIONS

UNLESSIT’SFACTUAL

“WHY…?” QUESTIONS

“WHO…?” QUESTIONS

“WHO…?” QUESTIONS

UNLESSYOU’REONTV

“WHERE?” QUESTIONS

“WHERE?” QUESTIONS

“WHEN…?” QUESTIONS

UNLESSIT’SFACTUAL

BUTTHAT’SNOTALL

FINDAPRIMETARGET

USESITE:+QUESTION

BE THE ANSWER
GETTHELEAD

TARGETEDANSWERS…

LEAVESTRONGTRAILS

peter@moz.com • @dr_pete
THANKSFORWATCHING!

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SEO for Answers: Ranking #0

1. SEOFORANSWERS RANKING #0DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

2. THEGOODOLDDAYS

3. MODERNSEOREALITY

4. WAIT,ITGETSWORSE

5. MOREGLOOM&DOOM

6. IT’SHERESOMEWHERE

7. SOYLENTSERPISADS!

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9. KNOWLEDGEGRAPH ANSWERS, V1

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11. KNOWLEDGEPANELS

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13. KNOWLEDGEPANELS

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20. 100PBOFANSWERS

21. MACHINECURATION ANSWERS, V2

22. FEATUREDSNIPPETS

23.

24. ANSWERSINTABLES

25.

26. ANSWERSFROMLISTS

27.

28. RELATEDQUESTIONS

29. ANYTHINGFAMILIAR?

30. NOWIN11MARKETS h/t @sergey_alakov

31. ANSWERS MATTER FACTS&DATA

32. ANSWERSAREEXPANDINGRAPIDLY

33. WHATBEATSFIRST? #0

34. ZEROBEATSTHEFOLD

35. TWO-FOR-ONEBONUS #0 #1

36. AREALSEOSHORTCUT #2 #0

37. FEATUREDSNIPPETSBYRANKING

38. WHAT’STHERECORD? #0

39. ONEFULLSERPJUMPED #10

40. VOICESEARCH ONLYRETURNS ONEANSWER

41. http://mz.cm/sf2016-1 +114%CTRBOOST

42. http://mz.cm/sf2016-2 SNIPPET=40KCLICKS

43. YOUR CONTENT YOURRULES

44. HEY,THAT’S MYDATA!

45. HEY,THAT’S MYDATA.

46.

47. AFEWWEEKSLATER…

48. WAIT,IKNOWTHAT!

49. CHALLENGEACCEPTED

50.

51. 0/1COMBOUNLOCKED

52. TWOSTEPSTOFEATUREDSNIPPETS RANKING RELEVANCE

53. KEYWORDRESEARCH FORQUESTIONS

54. “WHAT…?” QUESTIONS

55. WHATCANBEIMPLIED

56. “WTF…?” QUESTIONS h/t @DeanCruddace

57. “HOW…?” QUESTIONS

58. “HOW…?” QUESTIONS

59. UNLESSIT’SFACTUAL

60. “WHY…?” QUESTIONS

61. “WHO…?” QUESTIONS

62. “WHO…?” QUESTIONS

63. UNLESSYOU’REONTV

64. “WHERE?” QUESTIONS

65. “WHERE?” QUESTIONS

66. “WHEN…?” QUESTIONS

67. UNLESSIT’SFACTUAL

68. BUTTHAT’SNOTALL

69. FINDAPRIMETARGET

70. USESITE:+QUESTION

71. BE THE ANSWER GETTHELEAD

72. TARGETEDANSWERS…

73. LEAVESTRONGTRAILS

74.

75. peter@moz.com • @dr_pete THANKSFORWATCHING!