1. Dating, lies and algorithmsDating, lies and algorithms

2. http://www.flickr.com/photos/zoso_tc/3020826589/
We were all single onceWe were all single once
Yesterday 33% of couples met online. It will be 70% by 2040

3. http://www.flickr.com/photos/joshuarhodes/3357611013
The effect of the internet on matingThe effect of the internet on mating

4. Physical first, personality secondPhysical first, personality second

5. Personality first, physical secondPersonality first, physical second
http://www.flickr.com/photos/sharynmorrow/3102118435

6. Celebrate! The geeks won?Celebrate! The geeks won?
https://www.flickr.com/photos/garrettcoyte/5641290993

7. It's been a periodic victory?It's been a periodic victory?
http://www.nydailynews.com/life-style/mobile-apps-dating-snap-article-1.1613415

8. Not so fast... the fightback has startedNot so fast... the fightback has started

9. Social dating is on the riseSocial dating is on the rise

10. But think about the data!But think about the data!
https://www.flickr.com/photos/luc/5418037955

11. Think about the money!Think about the money!
The US dating service market is estimated to be worth $2.2 billion!
1. IAC (Match.com, OkCupid, Tinder, ...) at 27%
2. eHarmony at 13.8%
3. Zoosk at 5.1%
4. Spark Networks (JDate, Christian Mingle, ...) at 3.2%.
https://www.flickr.com/photos/doug88888/4634443529

12. Money you say?Money you say?
UK's biggest online dating
companies is Edinburgh-based
Cupid plc, a company which
generated revenue of £81m last
year
The average dating site
customers spends
£150 per year
https://www.flickr.com/photos/kalexanderson/6012209875

13. ...oh that's where the money has gone...oh that's where the money has gone
https://www.flickr.com/photos/giumaiolini/2458096615

14. Imagine if you were deviousImagine if you were devious
https://www.flickr.com/photos/sharynmorrow/3077375305

15. Imagine if you liedImagine if you lied
https://www.flickr.com/photos/renaissancechambara/6030597516

16. Lacked moral judgementLacked moral judgement
https://www.flickr.com/photos/legofenris/4390305784

17. ...or simply had shareholders and investors...or simply had shareholders and investors
https://www.flickr.com/photos/stovak/2181398407

18. https://www.flickr.com/photos/legofenris/4644667131
Imagine what you could do with all thatImagine what you could do with all that
data?data?

19. Learn from the dealersLearn from the dealers
https://www.flickr.com/photos/boboroshi/92765193

20. Offer a free trial to new usersOffer a free trial to new users
https://www.flickr.com/photos/josa/65878807

21. Raise the level of urgencyRaise the level of urgency
https://www.flickr.com/photos/cults/7714092304

22. Make it more addictive than a class A drugMake it more addictive than a class A drug
https://www.flickr.com/photos/boboroshi/92765193

23. Add game dynamics and repeatAdd game dynamics and repeat

24. Make it like shopping for bread or milkMake it like shopping for bread or milk
https://www.flickr.com/photos/andreiz/1190592277

25. Abundant blur of facesAbundant blur of faces

26. Make it easy and attractive to start againMake it easy and attractive to start again
“Apermanentlypaired-offdater,afterall,meanslostrevenue”

27. Sell the greener grass, on the other sideSell the greener grass, on the other side
http://m.theatlantic.com/magazine/archive/2013/01/a-million-first-dates/309195/

28. If you're not paying, you are the product?If you're not paying, you are the product?
https://www.flickr.com/photos/avlxyz/3981511729

29. Additional insultAdditional insult
https://www.flickr.com/photos/dahlstroms/5532390715

30. Create fake/shadow profilesCreate fake/shadow profiles
https://www.flickr.com/photos/scaramuzzino/383195361

31. Fake profiles which message people leavingFake profiles which message people leaving
Florida mom's photos used
in more than 200 bogus
Match.com profiles
$1.5 billion lawsuit
http://www.nydailynews.com/news/national/bogus-
profiles-rampant-match-lawsuit-article-1.1526124

32. Offer no protection to your usersOffer no protection to your users
“the company ignores the fraudulent profiles and also creates its own”

33. Introduce premium match algorithmsIntroduce premium match algorithms
http://www.nytimes.com/2012/02/12/opinion/sunday/online-dating-sites-dont-match-hype.html?_r=3

34. Charge for personalised searchesCharge for personalised searches
http://www.datingsitesreviews.com/article.php?story=eharmony-broadens-its-scope-to-personalized-matchmaking

35. Paid dating “experts”Paid dating “experts”
http://www.theguardian.com/science/brain-flapping/2014/feb/25/science-dating-angry

36. Matching algorithms lies?Matching algorithms lies?
http://www.psychologicalscience.org/pdf/PSPI-online_dating-proof.pdf
The past 80 years of scientific research about what makes people
romantically compatible suggests that such sites are unlikely to do what
they claim to do.”
A recent paper from the Association of Psychological Science was pretty
clear that there's little evidence for any matching algorithm's scientific merit
("no compelling evidence supports matching sites" claims that
mathematical algorithms work")

37. Lawsuits? Sell the data, get out!Lawsuits? Sell the data, get out!
plaintiffs in the case are arguing that the
company fraudulently misled them about their
services, charging $1,000 per year for
services that they did not deliverhttps://www.flickr.com/photos/agude/2850198138/
Two major online dating agencies
are being sued for alleged fraud
and malpractice

38. Is LOVE intangible?Is LOVE intangible?
http://www.flickr.com/photos/orangeacid/3949510671

39. Do weDo we actuallyactually want to quantify LOVE?want to quantify LOVE?
http://en.wikipedia.org/wiki/Helen_Fisher_(anthropologist)

40. Remember sex education at school?Remember sex education at school?
Dr. Fisher earned a BA in Anthropology and Psychology from New
York University in 1968; an MA in Physical Anthropology, Cultural
Anthropology, Linguistics, and Archeology from the University of
Colorado at Boulder in 1972, and a PhD in Physical Anthropology:
Human Evolution, Primatology, Human Sexual Behavior, and
Reproductive Strategies from the University of Colorado at Boulder
in 1975. She is a leading expert on the biology of love and
attraction. She is currently the most referenced scholar in the love
research community. In 2005, she was hired by match.com

41. Mmmmmmmmoooooore data!Mmmmmmmmoooooore data!
https://www.flickr.com/photos/legofenris/4644667131

42. Well poke me... sounds like Facebook?Well poke me... sounds like Facebook?
https://www.flickr.com/photos/kalexanderson/5816619704

43. Remember zuck's site in 2004Remember zuck's site in 2004
https://www.flickr.com/photos/legofenris/4644667131

44. Facebook knowsFacebook knows
https://www.facebook.com/groups/228397100510387/

45. Facebook is the ultimate dating siteFacebook is the ultimate dating site
http://mashable.com/2014/05/19/facebook-ask-button/
http://www.datingsitesreviews.com/article.php?story=facebook-s-new--ask--feature-is-sparking-controversy

46. Thank you... (Thank you... (no dating sites were harmed in this talkno dating sites were harmed in this talk))
Ian Forrester |Ian Forrester | cubicgarden.com | @cubicgardencubicgarden.com | @cubicgarden