Using Social Media Tools and Developing Social Enterprise Plans
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Presented by Mya Chel (Myanmar) and Chad Carwein (United States) during the YSEALI Generation Earth Workshop in Siem Reap, Cambodia.
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Using Social Media Tools and Developing Social Enterprise Plans
- 1. Using Social Media Tools and Developing Social Enterprise Plans Chad Carwein – Greensboro, NC Mya Myo Chel – Myanmar
- 2. Where We’re Headed ● Intro to speakers and topics ● Social Enterprise Concept ● Group demos and discussion ● Process and apply info
- 3. About Us Chad Carwein Mya Myo Chel Sustainability Education and Outreach Specialist Project Director at PS Business School BA in Psychology, ‘09 University of Kentucky MPA-MSES, ‘12 Indiana University School of Public & Environmental Affairs BA in Business Science, Yangon Co-operative University MBA Yangon Institute of Economics Dip; in Business Managegement (UK) UNCGreen Advisor, Intern Supervisor, Website and Social Media Manager, Event Planner, GO 2.0 Program Developer, Competition Facilitator Lecturer, Specialize in Project and Service Development
- 4. About Our Employers UNC Greensboro Private Business School Public Provides Business Management & Foundation Program 14,592 UG / 3,482 G About 350 Students 2,734 faculty/staff 1 college + 7 schools 2 FTEs, 2 students
- 5. Basics: ● Purpose ● Timing ● Partnering ● Visuals ● Success
- 6. Basics: Purpose WHAT WHEREWHO Talk Share Engage Listen/Learn
- 7. Basics: Timing S M T W* R F S
- 8. Basics: Partner & Visuals # @ tag lists VS.
- 9. Basics: Success Success is _____________
- 10. Twitter: Plugs, Infographics, Lists SumAll: Social Media Analytics Facebook: Shares, Events, Lists Hootsuite - Social Media Scheduler Instagram: Photos, Memes, Lists Iconosquare - Instagram Analytics Advanced:
- 11. MailChimp: eNewsletter Analytics Prezi: Interactive Presentation Tool QR Codes: Print to Web Connection Google Plus: URL Shortener + Analytics Picktochart: Infographic Developer Tagxedo: Custom WordCloud Generator Advanced:
- 12. Facebook Instagram Twitter ● List of over 160 offices ● Apps, Events, Boosts ● List of over 30 offices ● Photos, Filters, Tags ● List of over 200 offices ● Piktochart Infographics
- 13. Hootsuite
- 14. Tagxedo QR Code
- 15. Piktochart
- 17. Prezi Google ● URL Shortener ● QR Code Generator ● Clicked Links Tracking ● Virtual Green Dorm Room ● Sustainability Journey Prezume ● Water Conservation Presentation
- 18. MailChimp
- 19. Important Questions to Ask ● Who are you trying to engage? (i.e. faculty, staff, undergrads, grads, on-campus, off-campus, all) ● What is one channel or online tool you would like people to engage with more? ● What is working well on your campus? ● What are your challenges with social media? Where can you improve?
- 21. What is Social Enterprise?
- 22. Sustainable Social Enterprise Plan Social Value Product/Service Value
- 23. Social Enterprise Development Plan #2#3 #4#5 #6#7 #8 #9#10 #1
- 24. Myanmar Golden Hands Social Enterprise
- 25. “Purpose” To improve quality of Human Life Respect to Human Beings
- 27. WHO… ? Street Children & Poverty Family
- 30. Operation • Contract with Street Children & their supervisors • Total 100, 60 can make products • Link with Monastery Education • Arrange Food, Shelter & Cloths • No Money to them
- 31. MARKET…. ???
- 32. Souvenir for Tourists at Pagoda in Sagaing & Mandalay
- 33. Households Goods for Local Market
- 34. Expected Production per Month Items Unit Produced Cost per unit Amount Souvenirs 1,200 $ 1 $ 1,200 Household Goods 600 $ 0.5 $ 300 Total $ 1,500
- 35. Expected Sales per Year Items Sales Unit Price Sales Souvenirs 1,200 $ 3 $ 3,600 Household Goods 600 $ 2 $ 1,200 Total $ 4,800 YEAR - I
- 36. Profitability 0 500 1,000 1,500 Quarter 1 Quarter 2 Quarter 3 Category 4 Profit Profit
- 37. Basic needs for Street Children Education & Vocational Training Reduce Wastes & Environmental Clean Increase Foreign Income Improve SMEs Sector of Myanmar Improve Quality of Life SOCIAL BENEFITS
- 39. ? Child Labour Gender Equality Poverty Unemployme nt High Traffic Luck of Education ? Global Warming Define SOCIAL PROBLEMS
- 40. The Solution !
- 41. 30 MINUTE BREAKOUT SESSIONS
- 42. Where Will You Go From Here? ● Questions? ● How Can We Help You? ● What’s next to implement your SE plan?
- 43. Feel Free to Follow Up! Mya Myo Chel – Myanmar – mmchael@gmail.com Chad Carwein – Greensboro, NC – cgcarwei@uncg.edu
Notes de l'éditeur
- Casey - 1 mins.
- Each - 1 min.
- Each - 1 min.
- CHAD - 2 mins. I’ll be talking about the basic essentials of using these common social media platforms for those of you who do not have a lot of time to spend on this, are new to it, or are winging it. BUT before you use the tools, strategize how to use them effectively. There are some questions to take into consideration that will help you do just that.
- CHAD - 2 mins. Audience - commuters, admin / facilities, labs / research
- CHAD - 1 min.
- CHAD - 2 mins. Use hashtags and mentions. Pictures of people bc this recycle bin doesn’t have friends that will share our post.
- CHAD - 1 min. What are you trying to accomplish? How will you know if your efforts are working? It’s important to know what to measure: views, likes, RT, etc. Now I’m going to highlight some tools for measuring analytics.
- CHAD - 1 mins. As I have emphasized, efficient use of time is key to your social media strategy. In order to do so, you must know your audience. Typically, a diverse approach will be most effective to reach across campus. Next, I will give you a brief overview of the more advanced tools and provide examples of few resources that can enhance your outreach efforts.
- CHAD - 1 mins. After I present the following applications and touch on their general capabilities, we should have plenty of time to conduct a few online demonstrations. This will give you an opportunity to gain a more in-depth understanding in terms of functionality, which will help maximize the efficiency and reach of your marketing strategies and promotional campaigns.
- Avenues - diverse approach using QR codes to connect printed materials to additional online resources Analytics - SumAll for monitoring social media accounts and MailChimp for tracking eNewsletter performance
- CHAD -1 mins.
- Introduction about Social Enterprise - 5 minutes
- The Value of Social Enterprise – 2 min
- 10 minutes ------------- Value Proposition (Social Value/ Impact) Customer Segments Type of Intervention (Product/ Services) Key Resources Key Activities (Marketing – 4 Ps) Key Partners Channels Costs Revenue Surplus
- Case study about Myanmar Social Enterprise 10 minutes altogether
- Explain the trend – 1 min
- Define the Social problem in the society and give 5 minutes for brain storming.
- Define Solution the problems (just ideas) – 5 minutes
- JESSICA - 15 mins.