SlideShare une entreprise Scribd logo
1  sur  68
Télécharger pour lire hors ligne
1


When did we
start trusting                                        September 2008



strangers?
                                                          29 countries
                                                  17,000 internet users



How the internet turned us all into influencers




                                                   © Universal McCann 2008
3




Contents
Introduction
  ➜ No strangers anymore
Welcome to the new influence
landscape
  ➜ The rise of social media
  ➜ Digital friends
  ➜ Proliferation of influencer channels
The impact
  ➜ The influence economy
  ➜ The democratisation of influence
  ➜ The new super influencers
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann

Contenu connexe

En vedette

Livro "CCM Iamspe: muito mais que 2%"
Livro "CCM Iamspe: muito mais que 2%"Livro "CCM Iamspe: muito mais que 2%"
Livro "CCM Iamspe: muito mais que 2%"Sylvio Micelli
 
Zlatibor asseco-fire eye
Zlatibor   asseco-fire eyeZlatibor   asseco-fire eye
Zlatibor asseco-fire eyeDejan Jeremic
 
Présentation - Landing App
Présentation - Landing App Présentation - Landing App
Présentation - Landing App Florent Hernandez
 
Revista Academia Colombiana de Ciencias Veterinarias Val 4 No 3
Revista Academia Colombiana de Ciencias Veterinarias Val 4  No 3Revista Academia Colombiana de Ciencias Veterinarias Val 4  No 3
Revista Academia Colombiana de Ciencias Veterinarias Val 4 No 3vpereira40
 
Digital entrepreneur 140207_bm
Digital entrepreneur 140207_bmDigital entrepreneur 140207_bm
Digital entrepreneur 140207_bmKenneth OE Sundin
 
Digital.Creativity
Digital.CreativityDigital.Creativity
Digital.CreativityAna Andjelic
 
Mobile Order Management and real-time analytics on SAP HANA
Mobile Order Management and real-time analytics on SAP HANAMobile Order Management and real-time analytics on SAP HANA
Mobile Order Management and real-time analytics on SAP HANAJens Frenzel
 
Apresentação kasa conceito 02
Apresentação  kasa conceito 02Apresentação  kasa conceito 02
Apresentação kasa conceito 02schaelly campos
 
Spryker Hackathon Q1 2016
Spryker Hackathon Q1 2016Spryker Hackathon Q1 2016
Spryker Hackathon Q1 2016Fabian Wesner
 
Planejamento e matrizes Marketing
Planejamento e matrizes MarketingPlanejamento e matrizes Marketing
Planejamento e matrizes MarketingClarissa Lima
 
From Intranets to the Digital Workplace - how far have we really come so far?
From Intranets to the Digital Workplace - how far have we really come so far?From Intranets to the Digital Workplace - how far have we really come so far?
From Intranets to the Digital Workplace - how far have we really come so far?Stephan Schillerwein
 

En vedette (16)

Livro "CCM Iamspe: muito mais que 2%"
Livro "CCM Iamspe: muito mais que 2%"Livro "CCM Iamspe: muito mais que 2%"
Livro "CCM Iamspe: muito mais que 2%"
 
Zlatibor asseco-fire eye
Zlatibor   asseco-fire eyeZlatibor   asseco-fire eye
Zlatibor asseco-fire eye
 
Fira de Nadal
Fira de NadalFira de Nadal
Fira de Nadal
 
Présentation - Landing App
Présentation - Landing App Présentation - Landing App
Présentation - Landing App
 
Revista Academia Colombiana de Ciencias Veterinarias Val 4 No 3
Revista Academia Colombiana de Ciencias Veterinarias Val 4  No 3Revista Academia Colombiana de Ciencias Veterinarias Val 4  No 3
Revista Academia Colombiana de Ciencias Veterinarias Val 4 No 3
 
Digital entrepreneur 140207_bm
Digital entrepreneur 140207_bmDigital entrepreneur 140207_bm
Digital entrepreneur 140207_bm
 
Digital.Creativity
Digital.CreativityDigital.Creativity
Digital.Creativity
 
Mobile Order Management and real-time analytics on SAP HANA
Mobile Order Management and real-time analytics on SAP HANAMobile Order Management and real-time analytics on SAP HANA
Mobile Order Management and real-time analytics on SAP HANA
 
Ex-jobb
Ex-jobbEx-jobb
Ex-jobb
 
Apresentação kasa conceito 02
Apresentação  kasa conceito 02Apresentação  kasa conceito 02
Apresentação kasa conceito 02
 
Spryker Hackathon Q1 2016
Spryker Hackathon Q1 2016Spryker Hackathon Q1 2016
Spryker Hackathon Q1 2016
 
Linking words
Linking wordsLinking words
Linking words
 
Indusmedia
IndusmediaIndusmedia
Indusmedia
 
Planejamento e matrizes Marketing
Planejamento e matrizes MarketingPlanejamento e matrizes Marketing
Planejamento e matrizes Marketing
 
Estadisticas 2012 Asociacion Mexicana de Franquicias
Estadisticas 2012 Asociacion Mexicana de FranquiciasEstadisticas 2012 Asociacion Mexicana de Franquicias
Estadisticas 2012 Asociacion Mexicana de Franquicias
 
From Intranets to the Digital Workplace - how far have we really come so far?
From Intranets to the Digital Workplace - how far have we really come so far?From Intranets to the Digital Workplace - how far have we really come so far?
From Intranets to the Digital Workplace - how far have we really come so far?
 

Similaire à When did we start trusting strangers - Universal Mac Cann

Strangers Report
Strangers ReportStrangers Report
Strangers ReportUM Dubai
 
Strangers report lr_20080924101433
Strangers report lr_20080924101433Strangers report lr_20080924101433
Strangers report lr_20080924101433UM Dubai
 
Strangers Report
Strangers ReportStrangers Report
Strangers ReportDirk Engel
 
When Did We Start Trusting Strangers 20080909100434
When Did We Start Trusting Strangers 20080909100434When Did We Start Trusting Strangers 20080909100434
When Did We Start Trusting Strangers 20080909100434ellenenz
 
The Use of Ubiquitous Media in Politics
The Use of Ubiquitous Media in PoliticsThe Use of Ubiquitous Media in Politics
The Use of Ubiquitous Media in PoliticsMatti Nelimarkka
 
OpenMarket case study - DEC
OpenMarket case study - DECOpenMarket case study - DEC
OpenMarket case study - DECOisin Lunny
 
Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...
Future of the Media Industry	: Keynote presentation at SAFMA Sri Lankan Chapt...Future of the Media Industry	: Keynote presentation at SAFMA Sri Lankan Chapt...
Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...Sanjana Hattotuwa
 
Social Media Deals Report
Social Media Deals ReportSocial Media Deals Report
Social Media Deals Reportalirafat
 
Truth, Trust and Technology: How Can Journalism Survive The Information Crisis
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisTruth, Trust and Technology: How Can Journalism Survive The Information Crisis
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisPOLIS LSE
 
20090504 K Forum
20090504 K Forum20090504 K Forum
20090504 K Forumswkom
 
Trn business plan_a
Trn business plan_aTrn business plan_a
Trn business plan_aDavid Beach
 
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerWave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
 
Social Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsSocial Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsMarkus von der Luehe
 
Digital Influence News and Politics
Digital Influence News and PoliticsDigital Influence News and Politics
Digital Influence News and PoliticsSparxoo
 
Digital Influence in News & Politics Report
Digital Influence in News & Politics ReportDigital Influence in News & Politics Report
Digital Influence in News & Politics ReportSparxoo
 
Social Web Manager Overview
Social Web Manager OverviewSocial Web Manager Overview
Social Web Manager OverviewPSC Group
 
Economy, Politics & Culture in Cyberspace
Economy, Politics & Culture in CyberspaceEconomy, Politics & Culture in Cyberspace
Economy, Politics & Culture in CyberspaceOzgur Uckan
 

Similaire à When did we start trusting strangers - Universal Mac Cann (20)

Strangers Report
Strangers ReportStrangers Report
Strangers Report
 
Strangers report lr_20080924101433
Strangers report lr_20080924101433Strangers report lr_20080924101433
Strangers report lr_20080924101433
 
Strangers Report
Strangers ReportStrangers Report
Strangers Report
 
When Did We Start Trusting Strangers 20080909100434
When Did We Start Trusting Strangers 20080909100434When Did We Start Trusting Strangers 20080909100434
When Did We Start Trusting Strangers 20080909100434
 
The Use of Ubiquitous Media in Politics
The Use of Ubiquitous Media in PoliticsThe Use of Ubiquitous Media in Politics
The Use of Ubiquitous Media in Politics
 
New Media Models by Diana El-Azar, ICCO Summit 2013
New Media Models by Diana El-Azar, ICCO Summit 2013New Media Models by Diana El-Azar, ICCO Summit 2013
New Media Models by Diana El-Azar, ICCO Summit 2013
 
OpenMarket case study - DEC
OpenMarket case study - DECOpenMarket case study - DEC
OpenMarket case study - DEC
 
Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...
Future of the Media Industry	: Keynote presentation at SAFMA Sri Lankan Chapt...Future of the Media Industry	: Keynote presentation at SAFMA Sri Lankan Chapt...
Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...
 
Social Media Deals Report
Social Media Deals ReportSocial Media Deals Report
Social Media Deals Report
 
Truth, Trust and Technology: How Can Journalism Survive The Information Crisis
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisTruth, Trust and Technology: How Can Journalism Survive The Information Crisis
Truth, Trust and Technology: How Can Journalism Survive The Information Crisis
 
New digital media
New digital media New digital media
New digital media
 
20090504 K Forum
20090504 K Forum20090504 K Forum
20090504 K Forum
 
Power Of People
Power Of PeoplePower Of People
Power Of People
 
Trn business plan_a
Trn business plan_aTrn business plan_a
Trn business plan_a
 
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerWave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
 
Social Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsSocial Media Trends and what they mean for brands
Social Media Trends and what they mean for brands
 
Digital Influence News and Politics
Digital Influence News and PoliticsDigital Influence News and Politics
Digital Influence News and Politics
 
Digital Influence in News & Politics Report
Digital Influence in News & Politics ReportDigital Influence in News & Politics Report
Digital Influence in News & Politics Report
 
Social Web Manager Overview
Social Web Manager OverviewSocial Web Manager Overview
Social Web Manager Overview
 
Economy, Politics & Culture in Cyberspace
Economy, Politics & Culture in CyberspaceEconomy, Politics & Culture in Cyberspace
Economy, Politics & Culture in Cyberspace
 

Plus de Emmanuel Vivier

Agence Vanksen (Digital/viral/advertising) -Conference BuzzTheBrand 2009
Agence Vanksen (Digital/viral/advertising) -Conference BuzzTheBrand 2009Agence Vanksen (Digital/viral/advertising) -Conference BuzzTheBrand 2009
Agence Vanksen (Digital/viral/advertising) -Conference BuzzTheBrand 2009Emmanuel Vivier
 
Analyse des fan pages de Facebook
Analyse des fan pages de FacebookAnalyse des fan pages de Facebook
Analyse des fan pages de FacebookEmmanuel Vivier
 
Viral, Buzz & Influential marketing : How to adopt marketing 2.0
Viral, Buzz & Influential marketing : How to adopt marketing 2.0Viral, Buzz & Influential marketing : How to adopt marketing 2.0
Viral, Buzz & Influential marketing : How to adopt marketing 2.0Emmanuel Vivier
 
WOM Conference : Viral, Buzz & Influential Marketing | by Vanksen|Culture-Bu...
WOM Conference : Viral, Buzz &  Influential Marketing | by Vanksen|Culture-Bu...WOM Conference : Viral, Buzz &  Influential Marketing | by Vanksen|Culture-Bu...
WOM Conference : Viral, Buzz & Influential Marketing | by Vanksen|Culture-Bu...Emmanuel Vivier
 

Plus de Emmanuel Vivier (6)

Agence Vanksen (Digital/viral/advertising) -Conference BuzzTheBrand 2009
Agence Vanksen (Digital/viral/advertising) -Conference BuzzTheBrand 2009Agence Vanksen (Digital/viral/advertising) -Conference BuzzTheBrand 2009
Agence Vanksen (Digital/viral/advertising) -Conference BuzzTheBrand 2009
 
Netvibes Overview 09
Netvibes Overview 09Netvibes Overview 09
Netvibes Overview 09
 
Analyse des fan pages de Facebook
Analyse des fan pages de FacebookAnalyse des fan pages de Facebook
Analyse des fan pages de Facebook
 
Viral, Buzz & Influential marketing : How to adopt marketing 2.0
Viral, Buzz & Influential marketing : How to adopt marketing 2.0Viral, Buzz & Influential marketing : How to adopt marketing 2.0
Viral, Buzz & Influential marketing : How to adopt marketing 2.0
 
Tns China Sourcebook
Tns China SourcebookTns China Sourcebook
Tns China Sourcebook
 
WOM Conference : Viral, Buzz & Influential Marketing | by Vanksen|Culture-Bu...
WOM Conference : Viral, Buzz &  Influential Marketing | by Vanksen|Culture-Bu...WOM Conference : Viral, Buzz &  Influential Marketing | by Vanksen|Culture-Bu...
WOM Conference : Viral, Buzz & Influential Marketing | by Vanksen|Culture-Bu...
 

Dernier

To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Dernier (20)

To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

When did we start trusting strangers - Universal Mac Cann

  • 1. 1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008
  • 2. 3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers