"Building Data Driven Experiences in Digital Health" Health 2.0 SF Chapter meeting keynote - 10/13/15

1. Chris Hogg
Chief Operating Officer
Propeller Health
@cwhogg
Building
Data-Driven
Experiences in
Digital Health

2. Molecular/cell biologist
Digital Health
Entrepreneur
Pharma Commercial Strategist
Healthcare
Investment Banker
@cwhogg

3. @cwhogg

4. @cwhogg

5. @cwhogg

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7. EMRs
Sensors
Smartphones
Public Policy
(ACA)
The Great Convergence
@cwhogg

8. Health is a
Data Problem
@cwhogg

9. 12/31/05
1/31/06
2/28/06
3/31/06
4/30/06
5/31/06
6/30/06
7/31/06
8/31/06
9/30/06
10/31/06
11/30/06
A medical record is a punctuated data stream
Personal
Health
Data
@cwhogg

10. @cwhogg

11. Personal
Health
Data
12/31/05
1/31/06
2/28/06
3/31/06
4/30/06
5/31/06
6/30/06
7/31/06
8/31/06
9/30/06
10/31/06
11/30/06
EMR data + user generated/sensor data = a complete picture
@cwhogg

12. @cwhogg

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17. Value simplicity,
above all else
@cwhogg

18. Value simplicity,
above all else
@cwhogg

19. Rules + Feeds
are awesome
(but watch the noise)
@cwhogg

20. Find data to
bootstrap your
experience
@cwhogg

21. Don’t assume
you know what
your users want
@cwhogg

22. Engagement
is not
a key metric!
@cwhogg

23. January 23, 2014
@cwhogg

24. Merck Teams with Electronic Health
Records Provider Practice Fusion to
Improve Patient Health
@cwhogg

25. @cwhogg

26. Diverse
teams
are
required
for
complex
products
(especially
in
healthcare)

27. Too much pull…
Too little push
@cwhogg

28. Still don’t
assume you
know what your
users want!
(even if you are the user)
@cwhogg

29. @cwhogg

30. Propeller passively collects
data on when, where and
how often a person uses
their medication inhalers
@cwhogg

31. 1:38:08
PM PST
Pollen Count 5.2
AQI 102
N47o 34.4452. W110o77.8257
2 inhalations of ProAir (120mcg)
20 seconds apart
Winds from SW, 13mph
And attaches location-
based meta data to
each actuation
@cwhogg

32. @cwhogg

33. Simple
Push not pull
System allows us to
learn what users find
useful
Personalized
Multiple data layers
Metrics that matter
Current app New Cards app
@cwhogg

34. @cwhogg

35. Know you don’t know
Make your product simple
Make your product delightful
Make your metrics meaningful
Obsess about design
@cwhogg

36. Technology is nothing. What’s
important is that you have a faith
in people, that they’re basically
good and smart, and if you give
them tools, they’ll do wonderful
things with them.
Steve Jobs
@cwhogg

37. @cwhogg

38. “Can you imagine how awesome it would have
been to be an entrepreneur in 1985 when almost
any dot com name you wanted was available?”
@cwhogg

39. @cwhogg

40. @cwhogg