The design thinking approach works great for creating effective pitches, speeches and others kinds of talks! Form my Stanford Continuing Education Class, Creative Founder.

1. Design Thinking
For Pitching
Christina Wodtke | @cwodtke

2. Where do we start?
Where we always start

3. 1. Generate ideas via freelisting

4. 2. CHUNK INTO AFFINITY
GROUPS

5. 3. MAKE MESSAGES: NAME
GROUPS WITH
FULL SENTENCES

6. 4. MAP
TO FRAMEWORKS

7. Nancy Duarte, Resonate

8. Dan Roam

9. Story (via me)

10. Hero’s Journey and/or Harmon’s Story Circle

11. 5. Place main
points along
framework,
then
subpoints

12. Find your emotions!
(don’t forget to vary)

13. Visualize
with real pictures

14. And real data,
Visualized

15. Freelist
your points
Chunk them
into themes
Map them to
a story arc!
Photo taken at Duarte Workshop