2. YOU
• Five words on you
• Five words on why you are here
• Or a haiku
NOT YET! Think about it….
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3. About Christina Wodtke
Why do we know what we know?
•Wrote Information Architecture: Blueprints for the Web
•Founded IAI
•Founded Boxes and Arrows
•Ran design teams, product teams in companies such as Yahoo,
Linkedin, Myspace, Zynga
•Currently advising a number of startups on UX
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4. About Eric Bell
Why do we know what we know?
• Information Science at University of Washington
• IA for Microsoft, Zaaz, Concent
• Concent is located in Japan, where he worked at projects from
air conditioner interfaces to corporate governance website
•YOUR TA!
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5. YOU
• Five words on you
• Five words on why you are here
• Or a haiku
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6. syllabus
week 1 STRATEGY
•Introduction to UX, research, business requirements, Personas
week 3 SCOPE
•Requirements, Content and Feature Strategy
week 4 STRUCTURE
•Information Architecture, Interaction Design, Communicating Design
week 6 UNIQUE CONTEXTS
•Social, Games, Network Design, Offline and on, Mobile
week 10 SKELETON & SKIN
•Brand, Visual Design
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7. Grading
Homework 25%
Get the most out of class by doing all your homework.
Participation 25%
Get to know your classmates and share your ideas with them.
Final Project 50%
Show off what you’ve learned.
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8. final project
PRESENTATIONS DEC 19 & 20
Select from one of several start-ups
•Real World! Delivers lunch, matchmaking local restaurants with desk-bound office workers
•Social! Collecting materials from a variety of other services, from Flickr to Facebook ,to create
memory sites
•Entertainment! Fashion site that lets women post items they want to find, and other women find
them
•Gift! parents and grandparents subscribe their kids to monthly cooking delivery box
•Kids! online directory of out of school programs for children
Notes: if user research, brainstorming, etc you discover pivots, changes, or new opportunities you
are empowered to do them!
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9. Software and Books
• you can get omnigraffle
• or Balsalmiq, or whatever…. Paper perhaps
• you’ll probably need Photoshop or something sexy when it
comes to the sexy part
• Recommended: Elements of User Experience, Don’t Make Me
Me Think, Designing Interactions, Designing the Social Web
and MY BOOK!
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10. class 1 UX introduction
What is UX? – What makes up User Experience –
Requirements – Strategy – Principles
12. What experience do you
love?
What is it?
Why do you love it?
What’s your favorite part?
13. Don Norman
"User experience" encompasses all aspects of the end-user's
interaction with the company, its services, and its products. The first
requirement for an exemplary user experience is to meet the exact
needs of the customer, without fuss or bother. Next comes simplicity
and elegance that produce products that are a joy to own, a joy to
use. True user experience goes far beyond giving customers what
they say they want, or providing checklist features. In order to
achieve high-quality user experience in a company's offerings there
must be a seamless merging of the services of multiple disciplines,
including engineering, marketing, graphical and industrial design, and
interface design.
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14. jesse james garrett
the design of anything
independent of medium
or across [device]
with human experience as an explicit outcome
and human engagement as an explicit goal
-Jesse James Garrett
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33. Durability
“Durability will be assured when foundations are
carried down to the solid ground and materials
wisely and liberally selected” Vitruvius
34. Frank Lloyd Wright’s Imperial Hotel,
Japan, survived an earthquake
The reflecting pool provided a source of water
for fire-fighting;
Cantilevered floors and balconies provided extra
support for the floors;
A copper roof, cannot fall on people below the way
a tile roof can;
Seismic separation joints, located about every
20 m along the building;
Tapered walls, thicker on lower floors, increasing
their strength;
Suspended piping and wiring, instead of being
encased in concrete, smooth curves, making them
more resistant to fracture.
35. I’m searching for “my
architect, not “movies,
directors, actors”
Technical Earthquakes
Slow loading javascript fails on low bandwidth, and can cause users to accidently search for the label inside your
search box. Is your site designed to be robust when things break (for example, filter out the label from the query.
Or don’t place labels in fields; it reduces usage anyhow.)
36. Social Earthquakes
If people post jobs in
discussion areas, any user can
move them to job board
If people
use
connection
invites to
37. Prepare for
Technical Tremors Social Faultlines
Execution Innocents/Idiots
Maintenance Trolls
Scale Spammers
Bandwidth Criminals
38. Convenience
“When the arrangement of the apartments is faultless and presents no hindrance
to use, and when each class of building is assigned to its suitable and appropriate
exposure” Vitruvius
Sound familiar?
We’re talking
usability!
39. Usonian houses were beautiful, human scaled.. And didn’t have closet
space. Should we choose beauty over usability sometimes?
“Early in life I had to choose between honest arrogance and hypocritical
humility. I chose honest arrogance and have seen no occasion to change.”
Frank Lloyd Wright
40. Hum
an
The Facebook
Inbox is chock full
of annoying non-
human mails,
despite the fact
they know who is
human and who I
Hum
am connected to.
Not convenient.
an
42. I call it the "Then What?"
Okay, you solved all the
problems, you did all the
stuff, you made nice, you
loved your clients, you
loved the materials, you
loved the city, you're a good
guy, you're a good person...
and then what? What do
you bring to it?
43. Beauty (delight)
“when the appearance of the work is pleasing and in good taste, and when its
members are in due proportion according to correct principles of symmetry.”
Vitrvius
45. SEAGRAM BUILDING (Philip
Johnson did interiors, 1957)
Seagram
This logical and Building
elegant 38-story
skyscraper (525' H) New York City
has alternating
horizontal bands of 1957
bronze plating and Is this
bronze-tinted glass Beautiful?
and decorative bronze
I-beams which
emphasize its
52. You can’t control the person, but you can design the
environment to change behavior
B=f(P+E)
Behavior is a function of a Person and his
Environment
- Lewin’s Equation
56. Andrei
Andrei Michael Herasimchuk has been designing world class
software across web browsers, desktop clients, mobile
smartphones and tablet computers for more than two decades.
He was the lead designer behind the Adobe Creative Suite and
the product lead for Adobe Lightroom. He was Chief Design
Officer for Involution Studios, a digital product design company
based in the United States and led the 2010 redesign of Yahoo!
Mail. In 2011, Andrei joined Twitter and is currently the Director
of Design. His writing and thoughts on design can be found at
Design by Fire (http://www.designbyfire.com).
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57. homework
Watch Steve Krug’s Do it yourself Usability Test
http://www.sensible.com/rsme.html
Read the package
Select a particularly satisfying user experience.
Describe why, noting at least three touch points.
*without using search
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Notes de l'éditeur
Neolithic monument in present day Turkey Occupied between 6300 BC to 5400 BC Supported a population of up to 6000 people It was the largest and most cosmopolitan city of its time
Commodity, firmness, delight
The hotel had several design features that made up for its foundation: The reflecting pool (visible in the picture above) also provided a source of water for fire-fighting, saving the building from the post-earthquake firestorm; [1] Cantilevered floors and balconies provided extra support for the floors; A copper roof, which cannot fall on people below the way a tile roof can; Seismic separation joints, located about every 20 m along the building; Tapered walls, thicker on lower floors, increasing their strength; Suspended piping and wiring, instead of being encased in concrete, as well as smooth curves, making them more resistant to fracture. [2]
The MIT project, they were interviewing me for MIT and they sent their facilities people to Bilbao. I met them in Bilbao. They came for three days. W: This is the computer building. G: They were there for three days and it rained every day. And they kept walking around. I noticed they were looking under things and looking for things, and they wanted to know where the buckets were hidden, people putting buckets out. I was clean. There wasn't a bloody leak in the place. It was just fantastic. But you've got to -- yeah, well, up until then, every building leaked. W: Frank had a sort of -- sort of had a fame -- his -- his fame was built on that in L.A. for a while. You know, Frank, you've all heard the Frank Lloyd Wright story when the guy -- the woman called and said, "Mr. Wright, my -- I'm sitting in the couch and the water's pouring in on my head," and he said, "Madame, move your chair." G: So, some years later I was doing a little house on the beach for Norton Simon, and his secretary was kind of a hell-on-wheels type lady -- called me and said, Mr. Simon's sitting at his desk, and the water's coming in on his head, and I told him the Frank Lloyd Wright story. W: Didn't get a laugh. G: No. Not now either.
It's the "Then What?" that most clients who hire architects -- most clients aren't hiring architects for that. They're hiring them to get it done, get it on budget, you know, and not -- you know, be polite -- and they're missing out on the -- the real value of an architect.