Make the Complex Clear with Maps and Models
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Understanding how to use models to understand and communicate complexity
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Make the Complex Clear with Maps and Models
- 1. 01 WORLD IA DAY 2016 01 WORLD IA DAY 2016 CHRISTINA WODTKE @cwodtke MODELING COMPLEXITY
- 2. CHRISTINA WODTKE @CWODTKE MAKE THE COMPLEX CLEAR THE HOT STUDIO MOTTO
- 3. CHRISTINA WODTKE @CWODTKE EXPLORE DAVE GRAY'S 15149 PHOTOS ON FLICKR!
- 4. CHRISTINA WODTKE @CWODTKE 46,604 PHOTOS JOINED 2004
- 5. CHRISTINA WODTKE @CWODTKE RESPOND TO YOUR 94 FRIEND REQUESTS
- 6. CHRISTINA WODTKE @CWODTKE 140 RECEIVED INVITATIONS 2,805 - YOUR CONNECTIONS
- 7. CHRISTINA WODTKE @CWODTKE A SECOND INFORMATION TSUNAMI!
- 9. CHRISTINA WODTKE @CWODTKEDAN ROAM
- 10. CHRISTINA WODTKE @CWODTKE MODEL EVERYTHING! Five SIX models for making sense
- 13. CHRISTINA WODTKE @CWODTKE “VISUAL MODELS ARE ALL ABOUT MEANING THROUGH SPATIAL ARRANGEMENT” - STEPHEN P ANDERSON
- 15. 01 CHRISTINA WODTKE RICHARD SAUL WURMAN MAP MODEL
- 16. CHRISTINA WODTKE @CWODTKE MIND MAPS Gather your Thoughts
- 18. CHRISTINA WODTKE @CWODTKE I FEEL LIKE DRAWING SLOWS ME DOWN TO GIVE ME THINKING TIME. -ANDREW REID
- 19. CHRISTINA WODTKE @CWODTKE ANDREW REID, GAME DESIGNER MIND MAPS FOR GAME DESIGN
- 20. 01 CHRISTINA WODTKE HEADER OF THIS PAGE From Rolf Faste’s MindMapping article The basic principles of mind mapping are: 1 Create a Center Statement. 2 Develop ideas radially outward. 3 Capture ideas quickly. 4 Use lines to show connections. 5 Create train-of-thought structures. 6 Follow an idea as far as it will go. 7 Work from the known to the unknown. 8 Return to the center when ideas are exhausted. 9 Increase density to create richness. 10 Avoid being judgmental. 11 Have fun with the form.
- 22. CHRISTINA WODTKE @CWODTKE CONCEPT MAPS Clarify Your Understanding
- 23. CHRISTINA WODTKE @CWODTKE DUBBERLY DESIGN OFFICE
- 24. CHRISTINA WODTKE @CWODTKE HTTP://ARCHITECTURE.31BIO.ORG/INFORMATION-ARCHITECTURE-CONCEPT- MODEL/
- 25. 01 CHRISTINA WODTKE HEADER OF THIS PAGE From Hugh Dubberly’s Creating Concept Maps • List terms • Edit the list • Define the remaining terms • Create a matrix showing the relations of terms • Rank the terms • Decide on main branches or write framing sentences • Fill in the rest of the structure • Revise • Apply typography to reinforce structure • ReviseDIAGRAM BY DAN BROWN
- 26. CHRISTINA WODTKE @CWODTKE SYSTEM MAPS Map the System
- 27. CHRISTINA WODTKE @CWODTKE MICROWAVE SYSTEM MODEL HTTP://SCE.UHCL.EDU/WHITETA/SDP/CREATESYSTEMMODEL.HTML
- 28. CHRISTINA WODTKE @CWODTKE BBC WEATHER SITEMAP HTTP://WWW.BBC.CO.UK/BLOGS/BBCINTERNET/2011 /11/BBC_WEATHER_DESIGN_REFRESH.HTML
- 29. CHRISTINA WODTKE @CWODTKE FROM STONE LIBRANDE’S ONE PAGE DESIGNS
- 30. 01 CHRISTINA WODTKE HOW TO: INVENTORY SYSTEM CATEGORIZE OBJECTS & RELATIONSHIPS CREATE A VISUAL VOCABULARY (OR ADOPT ONE) CREATE MULTIPLE SKETCHES TO EXPLORE BEST COMMUNICATION APPROACH TEST APPROACH System Maps
- 31. CHRISTINA WODTKE @CWODTKE MENTAL MODELS Understand the Customer’s Point of View
- 32. 01 CHRISTINA WODTKE CENTER FOR RESEARCH ON ENVIRONMENTAL DECISIONS HTTP://GUIDE.CRED.COLUMBIA.EDU/GUIDE/SEC1.HT ML A mental model represents a person’s thought process for how something works (i.e., A person’s understanding of the surrounding world). Mental models, which are based on often-incomplete facts, past experiences, and even intuitive perceptions, help shape actions and behavior, influence what people pay attention to in complicated situations, and define how people approach and solve problems.
- 35. CHRISTINA WODTKE @CWODTKE Mental Model, organized by task Company OR Competitor Offerings
- 36. CHRISTINA WODTKE @CWODTKE Cat Mental Model, organized by task
- 37. CHRISTINA WODTKE @CWODTKE CONCEPT MODELS Visual Explanations
- 39. CHRISTINA WODTKE @CWODTKE ELEMENTS & RELATIONSHIPS (Systems, a la Brown)
- 40. CHRISTINA WODTKE @CWODTKEDAVE GREY
- 41. CHRISTINA WODTKE @CWODTKE CHRIS CRAWFORD EXPLAINS DIFFERENT KINDS OF PLAY HTTP://WWW.SCOTTKIM.COM.PREVIEWC40.CARRIERZONE.COM/THINKINGGAMES/WHATISAPUZZLE/INDEX.HTML HTTP://WWW.ERASMATAZZ.COM/LIBRARY/THE-JOURNAL-OF-COMPUTER/JCGD-VOLUME-4/MY-DEFINITION-OF-GAME.HTML
- 42. CHRISTINA WODTKE @CWODTKEDON NORMAN, DRAWN BY ME.
- 44. CHRISTINA WODTKE @CWODTKEDAN ROAM
- 46. CHRISTINA WODTKE @CWODTKEINNOENERGY OFFERING ELEMENTS
- 47. CHRISTINA WODTKE @CWODTKE DRAWN BY ME, @CWODTKE
- 49. CHRISTINA WODTKE @CWODTKE TODAY TEAM EXPLAINS THEIR OFFERING
- 50. CHRISTINA WODTKE @CWODTKE BARTNET DOESN’T EXPLAIN THEIR OFFERING- ALWAYS TEST CONCEPT MODELS
- 51. CHRISTINA WODTKE @CWODTKEINNOENERGY PROCESS
- 52. 01 CHRISTINA WODTKE EAMES EXPLAIN DESIGN “What the [design] diagram shows is the overlap of concerns among three different entities. The first represents the area of interest to the designer. The second represents the areas of interest to the client. The third is the area of interest to society as a whole. Charles and Ray’s point is that it is in the area where all three overlap that the designer can work with enthusiasm and conviction . . .
- 55. CHRISTINA WODTKE @CWODTKEANDREW REID
- 59. CHRISTINA WODTKE @CWODTKE HOW TO POACH AN EGG, BY @CWODTKE
- 62. CHRISTINA WODTKE @CWODTKE DIFFERENT SERVICES SUCK IN THEIR OWN SPECIAL WAY. HTTPS://MEDIUM.COM/@ CWODTKE/A-THEORY-OF- FORM-FOR-DIGITAL- PRODUCTS- F5F605ADAE84#.51IE4D1V Q
- 63. CHRISTINA WODTKE @CWODTKE UNCOVERING THE SECRETS OF MAMMOTH ISLAND
- 65. 01 CHRISTINA WODTKE 2x2’s are ALL about comparisons!
- 68. CHRISTINA WODTKE @CWODTKE DRAWING IDEAS
- 69. CHRISTINA WODTKE @CWODTKE CONCEPT MODELS FOR WORK
- 70. 01 CHRISTINA WODTKE FOR THINKING Kitten Farming concept by Daniel Cook, CCO of Spryfox
- 71. CHRISTINA WODTKE @CWODTKE ROBIN HUNICKE
- 72. 01 CHRISTINA WODTKE FOR COMMUNICATING Conceptual Blueprint by Andrew Hinton of The Understanding Group
- 75. CHRISTINA WODTKE @CWODTKE HOW FANCY SHOULD THEY BE?
- 76. CHRISTINA WODTKE @CWODTKESTEPHEN P ANDERSON
- 77. CHRISTINA WODTKE @CWODTKE BILL VERPLANK
- 78. 01 CHRISTINA WODTKE A simple model you can draw on a whiteboard becomes a meme. Is this why Lean Startup is huge?
- 79. 01 CHRISTINA WODTKE Determine the GOAL: how will the model be used, by whom? What is the job of the model? To change minds, explain a concept, simplify complexity? INVENTORY THE CONCEPTS: brainstorm many parts of your concept. Keep adding more in the margins as you go. INSPECT THE CONCEPTS: are there many concepts hiding in one? Do you really understand each idea? Determine the RELATIONSHIPS: how do the concepts interact? Decision point: do i understand the ideas and what i’m trying to communicate? Test: ask yourself if the model “feels” right. If yes, then continue. ITERATE with words and pictures: talk to yourself and draw it out! EVALUATE with yourself/the client: keep making sure the drawings match the ideas you wish to communicate. Don’t punk out early! Rest if you need to! Decision point: does my audience understand the ideas and what i’m trying to communicate? Test: can my audience answer key questions with the model? If yes, then continue. REFINE: use color, type, line weight, and labels to make sure you are communicating clearly.
- 80. 01 CHRISTINA WODTKE ELEMENTS OF A MODEL By Stephen P Anderson
- 81. 01 CHRISTINA WODTKE ELEMENTS OF A MODEL By Stephen P Anderson
- 82. CHRISTINA WODTKE @CWODTKE WHO IS BOUBA AND WHO IS KIKA? HTTPS://EN.WIKIPEDIA.ORG/WIKI/BOUBA/KIKI_EFFECT
- 83. CHRISTINA WODTKE @CWODTKE PAST AND FUTURE? TVERSKY, B VISUALIZING THOUGHT HTTPS://MECHANISM.UCSD.EDU/TEACHING/F12/CS200/READINGS/TVERSKY.VISUALIZINGTHOUGHT.2010.PDF
- 84. CHRISTINA WODTKE @CWODTKE FLOW VENTURES: COMPETITIVE ANALYSIS FOR STARTUPS: THE GOAL
- 85. CHRISTINA WODTKE @CWODTKE Metaphor “LOOKING UP” “LOOKING FORWARD TO” “FEELING DOWN” “DOWN IN THE DUMPS” “MALADROIT” “SINISTER” “ON THE ROAD TO PEACE” “DOORWAY TO SUCCESS” “LIFE IN THE FAST LANE” “TAKE IT TO THE NEXT LEVEL” LEVEL UP”
- 87. 01 CHRISTINA WODTKEDAVE GRAY WHAT SHOULD I DRAW? Consider the elements
- 88. 01 CHRISTINA WODTKEDAVE GRAY | HTTP://WWW.XPLANER.COM/VISUAL-THINKING-SCHOOL/ WHAT SHOULD I DRAW? Consider the purpose
- 89. CHRISTINA WODTKE @CWODTKE PARTICIPATORY CONCEPT MAPS?!?
- 92. CHRISTINA WODTKE @CWODTKEDAVE GRAY
- 94. 01 CHRISTINA WODTKE MIND MAPS, to gather your thoughts CONCEPT MAPS, to organize your understanding SYSTEM MAPS, to map the system (a tautology, but an accurate one) MENTAL MODELS, to understand and communicate your user’s understanding CONCEPT MODELS, to message a way to think about a complex system
- 95. CHRISTINA WODTKE @CWODTKE And Canvases!
- 96. 01 CHRISTINA WODTKE Thank you. QUESTIONS? MORE: FIVE MODELS FOR MAKING SENSE OF COMPLEX SYSTEMS A VISUAL VOCABULARY FOR CONCEPT MODELS ALPHABETS AND IDEOGRAPHS CHRISTINA WODTKE @CWODTKE CWODTKE.COM