How Shopkick, Groupon and Facebook are playing in the location based shopping game

1. Location based shopping - Shopkick, Groupon, Facebook, and others Christian Dahlen Jan 2011 www.linkedin.com/pub/christian-dahlen/1/447/4b3

2. Content of this document Key challenges for bricks and mortar retailers Key players Shopping conversion value proposition Shopkick Value proposition and monetization Key partnerships Loyalty programs – Example: payback.de

4. Offline fashion 20%

5. Electronics 40-60%

7. SHOPPER PURCHASING CYCLE 50%-70% increase in foot traffic at Sports Authority How much traffic did Groupon drive into the GAP stores?

8. SHOPKICK Monetization from retailers Fee for every loyalty point earned + Percentage of sales that can be attributed to shopkick application Value proposition for retailers Increase traffic into stores by location sensing + Referrals from cross retailer loyalty program Value proposition for customers In store discounts + cross retailer loyalty rewards

9. KEY SHOPKICK PARTNERSHIPS “Deals are largely non-exclusive”

11. Eyewear chain

12. Department store

13. Gas station

14. Grocery store

15. Eur 150m revenue, 300 employees, 30% CAGR

16. Touches 15bn of retail revenues, %7 of total national total