Dalee digital agency corporate presentation with key portfolio highlights and most recent cases

2. AGENCY
CREDENTIALS
/ DIGITAL AGENCY /

3. DALEE IS AN INDEPENDENT
FULL SERVICE DIGITAL AGENCY
ESTABLISHED IN 2005, WITH MORE
THAN 70 PEOPLE IN-HOUSE
Top10
TOP

4. FULL SERVICE
DIGITAL AGENCY
AGENCY CREDENTIALS /

5. KEY CLIENTS

6. FULL SERVICE
DIGITAL
/ DIGITAL AGENCY /

7. FULL
SERVICE DIGITAL STRATEGY
SOCIAL MEDIA MARKETING
DIGITAL MEDIA PLANNING
WEB DESIGN & PRODUCTION
MOBILE
DIGITAL CREATIVE
/ DIGITAL AGENCY /

8. Digital strategy
and execution
for o.b. brand
Key partner for
WEB UX,
DEVELOPMENT &
SUPPORT
/ DIGITAL AGENCY /

9. JOHNSON&JOHNSON/
/ DIGITAL AGENCY /
TASK:
DEVELOP AND EXECUTE DIGITAL STRATEGY &
ACTIVATIONS TO COMMUNICATE END LIFE
BENEFITS OF USING O.B. PRODUCTS AND
DRIVE DISTRIBUTION OF PRODUCT SAMPLES.
SOLUTION:
#BECOOLGIRL DIGITAL PROGRAM THAT CONVEYS
“BE COOL” IDEA AND UNIFIES VARIOUS CAMPAIGN
CHANNELS & ASSETS INTO ONE HOLISTIC
ECOSYSTEM.
THE PROGRAM INVOLVES THE MOST POPULAR
TEEN CELEB BLOGGER (KATE CLAPP) AND
USER GENERATED LIFE-HACKS AS CONTENT
MARKETING STRATEGY.
BECOOLGIRL.CLUB IS THE HUB FOR
THIS CAMPAIGN.
O.B. 2015

10. OMNI-CHANNEL,
RESPONSIVE
/ DIGITAL AGENCY /
JOHNSON&JOHNSON/

11. RESULTS:
WITH NO MEDIA BUDGET!!!
/ DIGITAL AGENCY /
• T/A REACH:
2M+
• PEOPLE
ENGAGED:
150K+
• COST OF A DISTRIBUTED SAMPLE IS
5 TIMES LESS
THAN THROUGH TRADITIONAL CHANNELS
O.B. 2015
JOHNSON&JOHNSON/

12. DIGITAL STRATEGY & EXECUTION
FOR ArArAt BRANDY
/ DIGITAL AGENCY /

13. RESPONSIVE UX
PERNOD RICARD/
/ DIGITAL AGENCY /

14. ARARAT /
SOCIAL MEDIA STRATEGY
PERNOD RICARD/
• MERGE OF VARIOUS ‘SILOED’ COMMUNITIES WORLDWIDE INTO ONE GLOBAL
COMMUNITY AVAILABLE IN MULTIPLE LANGUAGES
/ DIGITAL AGENCY /

15. / DIGITAL AGENCY // DIGITAL AGENCY /
KASPERSKY/

16. / DIGITAL AGENCY /
• CORPORATE WEBSITES:
UX, DEVELOPMENT,
SUPPORT
• MULTI-LANGUAGE
CONTENT SUPPORT
(UP TO 16 LANGUAGES)
• WORLDWIDE SOCIAL MEDIA
STRATEGY AND COMMUNITY
MANAGEMENT
• DIGITAL CAMPAIGNS &
CREATIVE PRODUCTION
/ DIGITAL AGENCY /

17. UX, DESIGN, DEVELOPMENT FOR MULTIPLE WEBSITES
/ DIGITAL AGENCY /

18. Global social media strategy
Facebook community
management in more than 24
countries
#6
software vendor
community
worldwide
2 800 000
FB FANS
/ DIGITAL AGENCY /

19. KASPERSKY/
/ DIGITAL AGENCY /

20. Increase brand awareness in Europe and LATAM by 5%.
7 VOLCANOES CAMPAIGN
2.
Drive engagement and emotional connect with the
brand
3.
Develop and execute digital strategy for a sponsorship
program
1.
/ DIGITAL AGENCY /

21. SOLUTION
7 Volcanoes Digital Campaign
▶︎ Follow celeb adventurer in her journey to 7
volcanoes
▶︎ “Check in” at volcanoes
▶︎ Participate in ‘Your Dream Trip’ competition
/ DIGITAL AGENCY /

22. RESULTS
▶︎ BRAND AWARENESS IN TARGET
REGIONS INCREASED BY 8%
(FROM 36% TO 44%)
according to Global Brand Tracking Studies
12M
Reach
190 000
Сheck-ins
1 500
Сontest
participants
/ DIGITAL AGENCY /

23. / DIGITAL AGENCY /
Branded
YouTube Channel
as a digital hub for
F1 Scuderia Ferrari Sponsorship

24. Digital
Strategy
for Similac
Campaigns and
Social Media Apps
for Similac /
PediaSure
/ DIGITAL AGENCY /

25. Promote Similac Nutrition
Products in Digital
‘Picky Eaters’ Campaign
TASK
SOLUTION
/ DIGITAL AGENCY /

26. 65 000
targeted actions
130 000 000
RESULTS
contacts
430 000
campaign hub
visitors
/ DIGITAL AGENCY /

27. / DIGITAL AGENCY /

29. / DIGITAL AGENCY /
DESIGN, UX, UI /

30. / DIGITAL AGENCY /
MATERIA
MEDICA
AGENCY CREDENTIALS /
Digital Strategy
for 3 brands:
Web design,
development
& support
Display & paid
search campaigns
Social media
management &
promotion
•Tenoten
•Brizantine
•Multiforte

31. / DIGITAL AGENCY /

32. / DIGITAL AGENCY /
AGENCY CREDENTIALS /
in
ODNOKLASSNIKI
36 000
in
VKONTAKTE
25 000
MATERIA
MEDICA /
SOCIAL
MEDIA

33. Кейс продвижения препарата “Бризантин”
(для тех, кто хочет бросить курить)

34. Как это выглядело

35. Пример
поста

36. Посты-анонсы

37. Результаты
Общий охват проекта (контакты): 9M+
Посетители спецпроекта: 42K
Посетители сайта с продуктом: 14K

38. “FIXES” Campaign
a.k.a. “The Flying Chicken”
/ DIGITAL AGENCY /

39. Task:
Build awareness and
communicates benefits of Gallina
Blanca “Fixes”
(special add-on for cooking in microwave).
Solution:
Interactive campaign feat. virtual
microwave cooking competition
/ DIGITAL AGENCY /

40. 1
2
3
4
5
/ DIGITAL AGENCY /

41.
“Fixes”
Reach:
16М+
Unique Visitors:
233 135
Participants:
25 718
Results:
/ DIGITAL AGENCY /

42. WEB:
UX, DESIGN,
PRODUCTION,
SUPPORT
/ DIGITAL AGENCY /

43. 1
2
3
/ DIGITAL AGENCY /
4
AGENCY CREDENTIALS/
WEBSITES /
OUR
APPROACH
Discovery / Business Goals
Strategy
Initial Research
Objectives
Existing usability study
User types / Personas
User Goal
User Journeys
Content Taxonomy
Initial Website Structure
User Centric Tactics
Architecture
Detailed Wireframes
Top Level Wireframes
Multi-device Architecture
Detailed Structure
Design Concept
Design Templates
Content Development
SEO
HTML Prototyping
Testing
Visual Design &
Content

44. 8 years
main vendor for web
development & support of multi-
regional web ecosystem
4 080
UX, web development and
content support in scope
for dedicated team
man hours per month
1mln
visitors on
megafon.ru
per day
/ DIGITAL AGENCY /

45. DESIGN, UX, UI /
New corporate
B2B website
/ DIGITAL AGENCY /

46. DESIGN, UX, UI /
/ DIGITAL AGENCY /

47. NEW UX
DEVELOPMENT
& SUPPORT
sberbank.ru
▶︎ BackBase ready Web UX
▶︎ Customised approach to content
delivery (widgets)
30mln
visitors a month
/ DIGITAL AGENCY /

48. Separate website
for premium segment
customers
sberbank1.ru
Breakthrough
visual design & UX
CSS Design
Awards
Proud winner of
/ DIGITAL AGENCY /

49. SBERBANK
APP
DESIGN, UX, UI /
/ DIGITAL AGENCY /

50. DESIGN, UX, UI /
/ DIGITAL AGENCY /

51. CREATIVE
DIGITAL
PRODUCTION
/ DIGITAL AGENCY /

52. 4 years of
creative digital
production
/ DIGITAL AGENCY /

53. DISNEY.
RU
DESIGN, UX, UI /
/ DIGITAL AGENCY /

54. / DIGITAL AGENCY /

55. / DIGITAL AGENCY /

56. DESIGN, UX, UI /
/ DIGITAL AGENCY /

57. / DIGITAL AGENCY /

58. years
DIGITAL CREATIVE
PRODUCTION
5

59. DESIGN, UX, UI /
ANGRY BIRDS
+ SMART TV
CAMPAIGN
3D TV LAUNCH
CAMPAIGN
SAMSUNG
GALAXY NOTE
CAMPAIGN
/ DIGITAL AGENCY /
SUPPORT
VIDEO PORTAL
LA FLEUR
MICROSITE
YOUTUBE
MASTHEAD
PRODUCTION
OLYMPIC HUB

60. DESIGN, UX, UI /
/ DIGITAL AGENCY /

61. DESIGN, UX, UI /
/ DIGITAL AGENCY /

62. DESIGN, UX, UI /

63. DESIGN, UX, UI /
/ DIGITAL AGENCY /

64. DESIGN, UX, UI /
Creative Digital
Productionsince April 2015
/ DIGITAL AGENCY /

65. DESIGN, UX, UI /
/ DIGITAL AGENCY /

66. DESIGN, UX, UI /
/ DIGITAL AGENCY /

67. / DIGITAL AGENCY /
— DIGITAL CAMPAIGNS
— SOCIAL MEDIA APPS
— PRODUCT LAUNCHES

68. • Support the launch of ID Xtra
channel in digital;
• Drive new sign ups to Beeline
Home TV
ID Xtra
TASK:

69. SOLUTION:
Virtual investigation campaign with
interactive video and ‘hidden objects’
engagement tactics
RESULTS:
• Reach: 3.5М T/A (F 25-40)
• Campaign Hub Visits: 220 000+
• Interactive Video Views: 144 000+
• Contest Participants: 38 000+
• Every 3rd participant left their
phone # for a call-back from Beeline
ID Xtra

70. Drive new sign ups to MTS Home TV
by leveraging media impact of ‘Two
dresses for the bride’ series
TLC
TASK:

71. SOLUTION:
Interactive campaign with user
engagement connected to the
series content
RESULTS:
• Reach: 1.5M T/A
• Campaign Hub Visits: 126 000+
• Contest Participants: 15 600
• Every 2nd participant left their
phone # for a call-back from MTS
TLC

72. SOCIAL
MEDIA
/ DIGITAL AGENCY /

73. SOCIAL
MEDIA
SOCIAL MEDIA STRATEGY
COMMUNITY MANAGEMENT
SOCIAL MEDIA CAMPAIGNS
APPS DEVELOPMENT
MONITORING & BUZZ AGENTS
SOCIAL MEDIA PROMOTION
/ DIGITAL AGENCY /

75. Задача:
Выделившись из клаттера «мужских» брендов,
усилить позиционирование MSS
на территории «личного Признания»
Идея:

76. - Increase brand awareness
- Drive engagement & loyalty
TASK: SOLUTION:
▶︎ Social media strategy
▶︎ Community management (VK, OK)
▶︎ Renovation competitions in social media
▶︎ DIY social media app
/ DIGITAL AGENCY /

77. 50 000
VK Community
100 000+
97 500
OK Community
RESULTS
‘DO IT YOURSELF’ APP INSTALLS
Renovation & DIY
Community
THE
BIGGEST
/ DIGITAL AGENCY /

78. ▶︎ Multi-regional social media strategy and
community management
▶︎ Olympic & Paralimpic Sochi 2014 sponsorship
websites
/ DIGITAL AGENCY /

79. SOCIAL MEDIA
STRATEGY
MULTI-REGIONAL
/ DIGITAL AGENCY /

80. Awards:
Site Of
the Day
▶︎ CSS Design
Awards
Featured
CSSAwards
Honorable
Mention
Awwwards
Olympic & Paralympic Sochi 2014 Websites
/ DIGITAL AGENCY /

81. OTHER
PROJECTS
/ DIGITAL AGENCY /

82. Websites TGI
Friday’s, Il Patio,
Планета Суши
Сosta Сoffee
Promo
Campaigns
/ DIGITAL AGENCY /

83. DESIGN, UX, UI /
/ DIGITAL AGENCY /

84. DESIGN, UX, UI /
/ DIGITAL AGENCY /

85. DESIGN, UX, UI /
/ DIGITAL AGENCY /

86. MAPS.
MAIL.
RU
DESIGN, UX, UI /
/ DIGITAL AGENCY /

87. DESIGN, UX, UI /
/ DIGITAL AGENCY /

88. DESIGN, UX, UI /
/ DIGITAL AGENCY /

89. ROST
BANK
.RU
DESIGN, UX, UI /
/ DIGITAL AGENCY /

90. DESIGN, UX, UI /
/ DIGITAL AGENCY /

91. MDM BANK
DESIGN, UX, UI /
/ DIGITAL AGENCY /

92. THANK YOU!
/ DIGITAL AGENCY /
МОСКВА, УЛ. КРАСНОПРОЛЕТАРСКАЯ,
ДОМ 16, СТРОЕНИЕ 3, ПОДЪЕЗД 8,
ЭТАЖ 5, ОФИС 8
+7 (495) 785 94 33