If you haven't made it easy to spread your message (about YOU, your PRODUCT, your COMPANY), and made it obvious that the community is visibly spreading this information around... you're doing it wrong.
13. Wiki Adoption Loop
From “Organisational Wiki Adoption” by Mike Cannon-Brookes (Atlassian) @ http://www.slideshare.net/mcannonbrookes/organisational-wiki-adoption/
14. The Knowledge Chain
Awareness
Responsiveness
External Internal
Source: Carl Frappaolo, “Exec Express Knowledge Management,” Capstone, 2006
15. Real flow...
Analysis by RockYou!
(makers of SuperWall and other apps for Facebook, MySpace, etc.)
16. Metrics for viral loop
Call to action to
User invite friends
x = invited
friends
Yes
Accept?
y% = accept rate
No
x * y > 1 gives you viral growth!
Source: rockyou! “Arch Viral - Creating Social Apps for Social Platforms”
17. Typical viral numbers
Install flow
–x = 5 (friends invited on average)
–y = 22% (acceptance rate for invites)
–Viral factor = 5 * 0.22 = 1.1 VIRAL!!!
Engagement flow
–x = 20 (friends invited on average)
–y = 6% (acceptance rate for invites)
–Viral factor = 20 * 0.06 = 1.2 VIRAL!!!
Source: rockyou! “Arch Viral - Creating Social Apps for Social Platforms”