Strategic Flexibility: Avoiding the Silo Trap of Enterprise 2.0

Strategically Flexible

Avoiding the Silo Trap
of Enterprise 2.0
Dan Keldsen, Principal
dk@InformationArchitected.com
617-933-9655
Twitter: @dankeldsen Discuss -> #e2conf-50
©2010 Information Architected, Inc.
www.InformationArchitected.com
www.IAIUniversity.com


www.InformationArchitected.com 2

MBTA in Boston
• The subway system has three rapid transit lines—the Red,
Orange and Blue Lines, and two light rail lines—the Green Line
and the Ashmont-Mattapan High Speed Line (designated as part
of the Red Line). The system operates according to a spoke-hub
distribution paradigm, with the lines running between central
Boston and its environs.
• The three rapid transit lines are incompatible; trains of one
line would have to be modiﬁed to run on another.
• Orange and Blue Line trains are similar enough that modiﬁcation
of some Blue Line trains for operation on the Orange Line
was considered, although ultimately rejected for cost
reasons; some of the new Blue Line cars from Siemens
Transportation have been tested on the Orange Line after-hours
before acceptance for revenue service on the Blue Line.

Source: http://en.wikipedia.org/wiki/Massachusetts_Bay_Transportation_Authority

Strategically Flexible Beware of Delivering What
Users Say They Want


Systems and Sub-Systems
Past Current Future

Ripple Ripple
Supersystem
Effect? Effect?

Replacing/
Enhancing You are Moving Here
System This Here (at least)
(at least)

Ripple Ripple
Subsystem
Effect? Effect?


So, to our “real”
(Virtual) World of
Enterprise 2.0


Strategically Flexible Has An Inability To Effectively Collaborate
Negatively Impacted Your Organization? (n=114)

Yes, And It Happens Often 41%

Occasionally 52%

No, Never 7%

0% 10% 20% 30% 40% 50% 60%
Source: Information Architected, Inc.


Complications of Real Work
Info is Everywhere, Time Available and
In Many Forms Urgency Varies


What systems do
you use for work
everyday?


Strategically Flexible Meet the Info-Juggling Knowledge Worker



If you were going to
streamline the
previous
Employee Experience,
what would you do?

Strategically Flexible Info-Juggling 2.0 (Adding More Tools != Better)

Twitter

Yammer

MediaWiki Google
(web
search)

Jive


Strategically Flexible Untwist the
Enterprise Twister!

Source: http://fragilecologies.com/blog/?p=1248&cpage=1

For Customer-Facing UIs
• The goal is typically to build an interface that allows the customer
to ﬁnd exactly what they want on your site, and buy or otherwise
engage in beginning stages of buying (information gathering,
download a whitepaper, ﬁnd a physical store location, etc.).
• OR to engage customers/prospects/fans where they already LIVE
- Facebook, Twitter, YouTube, etc.
• The more integrated and effective the User Experience, the more
likely you are to keep those customers
• This entire experience, is owned, funded, analyzed and improved/
tested over time. Some companies being demonstrably better at
this than others.
• Keys?
– Ownership
– Integration
– Testing and Revising

For Employee-Facing UIs
• Employees are provided with a variety of applications, platforms,
systems, and interfaces - built at different times, with different goals,
different look and feel, different login techniques, different business
and IT ownership, etc..
• Integration? More often than not, copy and paste, and physically
moving content between systems/people are how information flows
• New employees have to specifically be walked through what system
to use, how to use it, and when - most are not so obvious that they
can just jump right in without help, which means new employees take
weeks to months to become efficient and effective
• Even experienced/long-term employees typically have to rely on
asking others when it’s no longer obvious or they don’t remember,
where they need to go and how to get their jobs done
• Employees are the GLUE and manual workflow to connect all of the
systems, aside from those rare “corporate-wide” initiatives that
integrate capabilities. Down-sized? There went your workflow...


Strategically Flexible The New Voice of the CIO: Insights from
the Global Chief Information Ofﬁcer Study
• Researchers interviewed more than 2500 CIOs worldwide to compare
and contrast the behaviors of low growth CIOs and their high growth
colleagues.
• High growth CIOs actively use collaboration and partnering
technology within the IT organization 60 percent more often than low
growth CIOs.
• High growth CIOs devote 87 percent more of their time to enabling the
business and corporate vision than low growth CIOs.
• High growth CIOs spend 55 percent of their time on activities that
spur innovation. Low growth CIOs are mired in tactical execution and IT
issues.
• Speciﬁc innovation activities include generating buy-in for innovative
plans, implementing new technologies & managing non-technology
issues.
• High growth CIOs spend 94 percent more time integrating business
and technology to innovate than low-growth CIOs.
Source: IBM Global CIO Study (2009)

Aim for the People - He/She is US!


Why?


So where should
you integrate?


Strategically Flexible Search Across People, Messages, Groups


Security


Portal/Dashboard


Before 2.0 Overhaul (SharePoint)


After 2.0 Overhaul (ThoughtFarmer)


Before 2.0 Overhaul (Phase II [MediWiki 2002-2004 era])


Process


Input/Output
Wherever You
Want It


I/Os from SocialCast


Technical Architecture from Attensa
Input Output

Analytics and Reporting
Internal Feeds AJAX Web User Interface
Library Management

Aggregation: Scheduled data retrieval and

Syndication: Managed, organized and
External Internet Feeds Sharing, Commenting & Desktop Alert
Collaboration

content normalization
Article Meta Data Management

standardized output
Attention, Tagging & Bookmarking
Attensa Publishing Email Digest & Alert
Search
Index of repository
Subscription Managment &
Email to RSS Publishing Routing Portlets: JSR-168 & Web Part
Channel Creation
Mash ups and ﬁlters
System Connectors User & Group Management Mobile proxy and delivery
Roles and Access Controls

Content Repository
API for custom integration API for custom integration



Outlook RSS
Reader

Desktop
Notiﬁcation

Widget

Remember...


Questions? Comments?
If Your E2.0 Efforts are Stalled or Just Getting Started,
Get in Touch and Let’s Integrate before IT Disintegrates

Dan Keldsen
Principal, Information Architected
dk@InformationArchitected.com
617-933-9655
@dankeldsen



Strategic Flexibility: Avoiding the Silo Trap of Enterprise 2.0

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Strategic Flexibility: Avoiding the Silo Trap of Enterprise 2.0