The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit Design and Digital Media

The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit Design and Digital Media Dana Allen-Greil New Media Project Manager Smithsonian National Museum of American History Cia Romano Founder and Senior Usability Researcher Interface Guru ® Dik Daso, PhD Curator of Modern Military Aircraft Smithsonian Air and Space Museum Session Chair: Victoria Portway Chair, Interactive Media and Electronic Outreach Smithsonian National Air and S pace M useum Prepared for Smithsonian’s Mutual Concerns of Air and Space Museums Washington, DC 2008

[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: The panel

[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: Today’s topics

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: About Smithsonian National Museum of American History

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: About Interface Guru

[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: About Smithsonian National Air and Space Museum

Audience Trends: Dana Allen-Greil

Is the museum visit being rendered obsolete by technology? Source: Michael Mouw and Daniel Spock, “Immersive Media: Creating Theatrical Storytelling Experiences,” in The Digital Museum: A Think Guide , 2007. Photo: National Museum of American History, America on the Move . ,[object Object]

Museums as trusted sources in the Internet age Source: Institute of Museum and Library Services (IMLS), InterConnections: A National Study of Users and Potential Users of Online Information . 2008. ,[object Object],[object Object],[object Object]

Online collections Source: Paul F. Marty, "Museum Websites and Museum Visitors: Before and After the Museum Visit.“ 2007. Photo (Top): Curtiss JN-4D Jenny, Smithsonian Institution, National Air and Space Museum. ,[object Object],[object Object]

Physical and virtual visits complement each other Chart: The number of remote online visits is positively correlated with the number of in-person visits to museums and public libraries. (2007) ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Paul F. Marty, "Museum Websites and Museum Visitors: Before and After the Museum Visit.“ 2007. Chart: Institute of Museum and Library Services (IMLS), InterConnections: A National Study of Users and Potential Users of Online Information . 2008.

U.S. generations in 2017 18-36 Generation Y/ Millennials , a cohort even larger than the Baby Boomers (80 million) 1981-2000 17 and under Generation Z 2000+ 72-97 Matures (~52 million) 1920-1945 In 2017 will be… Generation Born 1965-1980 1946-1964 37-52 Generation X , about half the size of the Baby Boomers (~46-50 million) 53-71 Baby Boomers (76 million, nearly 1/3 of adult population today)

The U.S. population is aging… ,[object Object],Source: 2030 Vision: Anticipating the Needs and Expectations of Museum Visitors of the Future, Smithsonian Office of Policy and Analysis, 2007 Charts: Pew Research Center (left); Celent (right).

…and living longer… ,[object Object],[object Object],[object Object],Source: The State of Aging and Health in America 2007 . Charts: CDC/NCHS, National Vital Statistics System.

…and working longer. ,[object Object],[object Object],Source: Craig Copeland, “Labor-Force Participation: The Population Age 55 or Older,” EBRI Notes, no. 6 (Employee Benefit Research Institute, June 2007): 1–8.

Baby Boomer strategy: Museums as brain health experiences Sources: 2030 Vision: Anticipating the Needs and Expectations of Museum Visitors of the Future, Smithsonian Office of Policy and Analysis, 2007. and “Personal Trainer for the Brain,” March 14, 2008. Minneapolis-St. Paul Star Tribune. ,[object Object],[object Object]

Growth of disabled population ,[object Object],[object Object],[object Object],Sources: 2030 Vision: Anticipating the Needs and Expectations of Museum Visitors of the Future, Smithsonian Office of Policy and Analysis, 2007. Photo: Administration on Aging; NHIS-D, 1994-95. CAM (California Association of Museums) News, January 2008. National Center for Health Statistics, National Health Interview Survey. Source: “Change in Chronic Disability from 1982 to 2004/2005,” PNAS 103, no. 28 (2006).

Technology and people with disabilities Source: "National Council on Disability Explores Emerging Technology Trends and Provides Strategies for Change," December 27, 2006. ,[object Object],[object Object]

Goal: Universal design Source: United Nations Convention on the Rights of Persons with Disabilities. Photo: Museum of Fine Arts, Boston. ,[object Object],[object Object]

Why universal design guidelines? Sources: (1 &2) Allen-Greil, Dana. Survey Report: “Guidelines for Designing Computer-Based Interactives in Museums,” 2007.(3) “Learning for Everyone: Creating Making Models Using Universal Design,” Christine Reich, Museum of Science. ,[object Object],[object Object],[object Object]

State of guidelines in museums Source: Allen-Greil, Dana. Survey Report: “Guidelines for Designing Computer-Based Interactives in Museums,” 2007 Photo: Smithsonian Institution, National Museum of American History, America on the Move exhibition.. ,[object Object],[object Object]

Concerns about implementing guidelines Source: Allen-Greil, Dana. Survey Report: “Guidelines for Designing Computer-Based Interactives in Museums,” 2007.

Digital Challenge 1: Increasing complexity Source: "National Council on Disability Explores Emerging Technology Trends and Provides Strategies for Change," December 27, 2006. Photo: (left) Philips 1500 VCR; (right) Philips DVD Remote. ,[object Object]

Digital Challenge 2: Digital controls and disabilities Source: "National Council on Disability Explores Emerging Technology Trends and Provides Strategies for Change," December 27, 2006. Photos: (Top) Microsoft Surface; (Bottom) Apple iPhone ,[object Object]

Digital Challenge 3: Miniaturization Source: "National Council on Disability Explores Emerging Technology Trends and Provides Strategies for Change," December 27, 2006. Photo: (left) Dr. Martin Cooper, father of the mobile phone (fcc.gov); (right) “Zoolander” (2001). ,[object Object]

Digital Challenge 4: Automation Source: "National Council on Disability Explores Emerging Technology Trends and Provides Strategies for Change," December 27, 2006. Photos: (left) Northwestern Airlines Self-Service Check-in; (right) Redbox DVD rental. ,[object Object]

Digital Challenge 5: Rapid advance of technology outpacing usability Source: "National Council on Disability Explores Emerging Technology Trends and Provides Strategies for Change," December 27, 2006. ,[object Object],[object Object]

Digital Challenge 6: Handheld devices Source: "Museums in Transition: Emerging Technologies as Tools for Free-Choice Learning." Science Museum of Virginia and Gyroscope Inc., November 2006. Photo: SIguide. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Good practices towards universal design Source: “Learning for Everyone: Creating Making Models Using Universal Design,” Christine Reich, Museum of Science ,[object Object],[object Object],[object Object],[object Object]

Shifting away from traditional family structure Sources: Census 2000 analyzed by the Social Science Data Analysis Network (SSDAN). U.S. Census Bureau, Survey of Income and Program Participation.

Stay tuned ,[object Object],[object Object],[object Object]

Visitor expectations and post-Internet media usage: Cia Romano

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017 will have massive exposure to digital interaction

[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: Current implementations are creating the future Right, Bell Helicopter’s Design Visualization Center, Fort Worth TX US

[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: Current implementations are creating the future Right, user “flying” in International Spaceflight Museum, Second Life; over 5 million users; 30-50,000 online at any given time

[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: Current implementations are creating the future Right, demo from Perspective Pixel, Inc.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: Current implementations are creating the future Right, World of Warcraft. In 2007, WOW had 8 million subscribers worldwide.

[object Object],[object Object],The museum visitor of 2017: Current implementations are creating the future Right, Monterey Bay Aquarium, Monterey CA US. Visitors selecting items on a touchscreen “menu” learn about the “real cost” on oceans from a virtual “cook,” “waitress,” and “interpretive staffer” presented full-size on high-def screens

[object Object],[object Object],[object Object],The museum visitor of 2017 expects realistic immersion

[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017 expects social interaction through technology

[object Object],[object Object],[object Object],The museum visitor of 2017 expects purposeful entertainment:

[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017 expects "quick, easy, intuitive":

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017 may be able to leverage sophisticated technology

[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: What is the impact of technology on wayfinding?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: Experience will depend on technical decisions made today

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: Experience will depend on management decisions today

[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: Address cultural concerns about technology

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: Resources on usable digital media

IT, interactives, and the Web: Every curator’s nightmare Dik Daso

Curatorial viewpoint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Curatorial viewpoint: paradigm shifts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information transmittal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be NOT afraid to fail... Light box for “Bibles”

Be NOT afraid to fail... Interactive photo studio setting

Temporal zone plus high-end digital processing

Authenticity/temporal zone/interactive and a little theater

Demonstrate the artifact technology

Keys for future success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Accessibility resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],The museum visitor of 2017: The panel This work is licensed under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit Design and Digital Media

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