The course covers the strategic planning tools for developing integrated communication plans, media and creative, able to support product launches and/or brand development. LESSON 1: The real life of a Strategic Planner LESSON 2: How to launch a new magazine LESSON 3: Focus on analysis: Brand, products & communication analysis LESSON 4: Competitor Analysis LESSON 5: The Traditional Media Landscape LESSON 6: Media Selection LESSON 7: How to brief a Strategy LESSON 8: How to structure a Magazine Concept LESSON 9: The Concept presentation LESSON 10: How plan the discovery phase to develop the best concept LESSON 11: Test LESSON 12: The Digital Landscape LESSON 13: The launch of a brand in the digital landscape LESSON 14: Who is the target? LESSON 15: Creative & UX Designer approaches LESSON 16: Naming LESSON 17: Build an app, web or mobile? LESSON 18: UX Strategy LESSON 19: Digital Media Strategy LESSON 20: Media Planning LESSON 21: Test LESSON 22: The Events Jungle LESSON 23: Audit for a Brand Event LESSON 24: CRM strategy LESSON 25: Building Emotion LESSON 26: The Conversational Map LESSON 27: The Audience Journey LESSON 28: Simulation: the Agency Team is working LESSON 29: Manage the risks: what is the ROI LESSON 30: Final test